Common: Let Love

Guests speaking beside the mint-colored merchandise display at the Let Love pop-up.

Visitors discussing memorabilia around a glass display at the Let Love pop-up.

Let Love Have the Last Word books, drink bottles and music displayed in a glass case.

Staff at the hospitality bar inside the Let Love pop-up.

Rows of Let Love Have the Last Word books on warm wooden shelves.

Guests gathering for a conversation inside the Let Love pop-up.

Visitors holding books in front of the Let Love shelf display.

Magazine covers, photographs and event memorabilia arranged in a glass display case.

Guests posing together inside the Let Love event space.

Visitors looking through photographs and memorabilia in the Let Love display.

God Is Love shirts and other apparel on a brass clothing rail.

A group of guests posing beside balloons at the Let Love pop-up.

Let Love came home to Chicago.

Common’s work as an artist, actor, author and community voice informed a pop-up that brought his different creative worlds together. The experience celebrated his Let Love book, a clothing collection, his birthday and a return to his hometown.

A space for the work and the conversation.

POPUP shaped an environment where guests could explore the collection and spend time with the ideas behind the book. A VIP opening welcomed friends and family before Chicago fans joined shopping moments and discussions with Common.

More than a merchandise launch.

The pop-up placed the person and his creative perspective at the center of the experience. Retail, conversation and a hometown celebration became part of the same story.

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