{"id":24001,"date":"2026-10-01T15:56:47","date_gmt":"2026-10-01T15:56:47","guid":{"rendered":"http:\/\/popup-legacy-hub-20261001-culture"},"modified":"2026-10-01T16:53:01","modified_gmt":"2026-10-01T16:53:01","slug":"culture","status":"publish","type":"page","link":"https:\/\/popupagency.com\/index.php\/culture\/","title":{"rendered":"Built for the culture."},"content":{"rendered":"\n<style>\nbody:has(.popup-legacy-hub){background:#10140e;color:#f6f7f1}body:has(.popup-legacy-hub) .page-header{display:none}body:has(.popup-legacy-hub) main#content{max-width:none;width:100%;padding:0;margin:0}body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-22aeacf7{margin-bottom:0!important}.popup-legacy-hub{--lime:#b4f64c;max-width:1320px;margin:auto;padding:50px 44px 90px;color:#f6f7f1;font-family:'Radio Canada',Arial,sans-serif}.popup-legacy-hub *{box-sizing:border-box}.popup-legacy-hub h1,.popup-legacy-hub h2,.popup-legacy-hub h3{color:#f6f7f1!important;overflow-wrap:anywhere}.popup-legacy-hub h1{font-family:'Radio Canada Big',Arial,sans-serif;font-size:clamp(42px,6vw,84px);line-height:1.03;letter-spacing:-.045em;max-width:1050px;margin:18px 0 28px}.popup-legacy-hub .hub-eyebrow{color:var(--lime);font-size:12px;letter-spacing:.14em;text-transform:uppercase}.popup-legacy-hub .hub-lede{font-size:22px;line-height:1.55;max-width:820px;margin:0 0 40px}.popup-legacy-hub .hub-nav{display:flex;gap:12px 24px;flex-wrap:wrap;border-block:1px solid #46513b;padding:20px 0;margin:32px 0 44px}.popup-legacy-hub a{color:#f6f7f1;text-underline-offset:5px}.popup-legacy-hub a:hover{color:var(--lime)}.popup-legacy-hub a:focus-visible,.popup-legacy-hub input:focus-visible,.popup-legacy-hub summary:focus-visible{outline:3px solid var(--lime);outline-offset:5px}.popup-legacy-hub p{font-size:18px;line-height:1.65}.popup-legacy-hub .hub-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:36px 26px}.popup-legacy-hub .hub-card{min-width:0}.popup-legacy-hub .hub-card img{display:block;width:100%;aspect-ratio:1.4;object-fit:cover;border-radius:18px;margin:0 0 18px}.popup-legacy-hub .hub-card h3{font-size:24px;margin:8px 0}.popup-legacy-hub .hub-card p{font-size:16px;margin:8px 0}.popup-legacy-hub .hub-publisher{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--lime)}.popup-legacy-hub .hub-press{padding-top:24px;border-top:1px solid #46513b}.popup-legacy-hub .hub-press h3{font-size:25px;line-height:1.2}.popup-legacy-hub section{margin:44px 0}.popup-legacy-hub h2{font-size:34px;line-height:1.15;margin:0 0 22px}.popup-legacy-hub .hub-reading{max-width:820px}.popup-legacy-hub iframe,.popup-legacy-hub video{border:0;width:100%;display:block;border-radius:14px;background:#000}.popup-legacy-hub .hub-video iframe,.popup-legacy-hub .hub-video video{aspect-ratio:16\/9;object-fit:contain}.popup-legacy-hub .hub-video details{margin:16px 0}.popup-legacy-hub summary{cursor:pointer;color:var(--lime);padding:12px 0}.popup-legacy-hub .hub-video{padding-bottom:20px;border-bottom:1px solid #46513b}.popup-legacy-hub .hub-search{display:block;margin:22px 0 32px;max-width:680px}.popup-legacy-hub .hub-search span{display:block;margin-bottom:10px}.popup-legacy-hub input{width:100%;padding:14px;background:#1a2116;color:#fff;border:1px solid #76866a;border-radius:8px;font:inherit}.popup-legacy-hub [hidden]{display:none!important}.popup-legacy-hub .public-deck-invitation{border-top:1px solid #46513b;margin-top:55px;padding-top:24px}.popup-legacy-hub .public-deck-invitation p{font-size:14px}.popup-legacy-hub .public-deck-note{color:#b7c1ae}.popup-legacy-hub .hub-virtual{height:650px}.popup-legacy-hub .hub-note{font-size:14px;color:#b7c1ae}.popup-legacy-hub .hub-feature{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:center}.popup-legacy-hub .hub-feature img{width:100%;border-radius:18px}\n@media(max-width:900px){.popup-legacy-hub .hub-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.popup-legacy-hub .hub-feature{grid-template-columns:1fr}}@media(max-width:767px){.popup-legacy-hub{padding:35px 20px 60px}.popup-legacy-hub h1{font-size:42px}.popup-legacy-hub .hub-lede{font-size:19px}.popup-legacy-hub p{font-size:16px}.popup-legacy-hub .hub-grid{grid-template-columns:1fr}.popup-legacy-hub h2{font-size:28px}.popup-legacy-hub .hub-virtual{height:520px}.popup-legacy-hub .public-deck-invitation p{font-size:13px}}\n@media(max-width:1024.98px){body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-11e649e3{display:none!important}body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-3310400{display:block!important;justify-self:end}body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-22aeacf7>.e-con-inner{grid-template-columns:minmax(0,1fr) auto}}<\/style><div class=\"popup-legacy-hub\" id=\"legacy-content\"><p class=\"hub-eyebrow\">POPUP \/ culture<\/p><h1>Built for the culture.<\/h1><p class=\"hub-lede\">Artist worlds, brought to life. Experiences that connect music, identity and the people who care about them.<\/p><nav class=\"hub-nav\" aria-label=\"Explore POPUP\"><a href=\"https:\/\/popupagency.com\/index.php\/work\/\">Featured work<\/a><a href=\"https:\/\/popupagency.com\/index.php\/culture\/\">Artists &amp; culture<\/a><a href=\"https:\/\/popupagency.com\/index.php\/press\/\">Press<\/a><a href=\"https:\/\/popupagency.com\/index.php\/videos\/\">Films<\/a><a href=\"https:\/\/popupagency.com\/index.php\/playlist\/\">Playlists<\/a><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Plan a project \u2197<\/a><\/nav><section class=\"hub-reading\"><h2>Built around the artist.<\/h2><p>Music, identity and the relationship with fans shape the experience. We translate an artist\u2019s world into spaces people can enter: album launches, touring shops, listening experiences, cultural collaborations and unexpected moments in the city.<\/p><p>From the first idea through design, fabrication and on-site production, our team brings the creative vision and the practical details together. Every project starts with what makes that artist and their audience distinct.<\/p><\/section><section><h2>Explore the artist stories<\/h2><div class=\"hub-grid\"><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ed-sheeran-10-city-simultaneous-pop-up\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-ed-sheeran.webp\" alt=\"Fans outside the Seattle No.6 pop-up, July 2019 \u00b7 Quinton Peters.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Ed Sheeran<\/span><h3>A shared moment for No.6<\/h3><\/a><p>An album release brought to life through local fan destinations, shared creative identity and live retail.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ateez-nationwide-pop-up-tour\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-ateez-tour.webp\" alt=\"ATEEZ \u00d7 hello82 \u00b7 A touring fan experience\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">ATEEZ \u00d7 hello82<\/span><h3>A home for ATINY on tour<\/h3><\/a><p>Touring fan experiences that brought merchandise, memorabilia and a shared sense of community into the cities around ATEEZ\u2019s arena tour.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/nas-illmatic-25th-anniversary-experience\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-nas.webp\" alt=\"A wide view of the photographic gallery and exhibition displays.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Nas<\/span><h3>Inside Illmatic\u2019s world<\/h3><\/a><p>Queensbridge came to Manhattan for Illmatic\u2019s anniversary through a recreated basketball court, graffiti alleys, a documentary subway car and objects drawn directly from Nas\u2019s lyrics.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/hayley-kiyoko-panorama-immersive-experience\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-hayley-kiyoko-panorama.webp\" alt=\"Guests inside the Panorama projection environment.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Hayley Kiyoko<\/span><h3>Step into Panorama<\/h3><\/a><p>Hosted by Hayley Kiyoko, Panorama became a sensory journey through the album\u2019s meaning and emotional world inside a immersive video projection space.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/a-boogie-nyc-album-launch-pr-stunt\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aboogie.webp\" alt=\"The mobile album experience surrounded by fans in Times Square.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">A Boogie wit da Hoodie<\/span><h3>A hometown album moment<\/h3><\/a><p>A custom double-decker carried A Boogie wit da Hoodie\u2019s Me vs. Myself listening experience through New York, building toward a fan gathering in Times Square.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/common-let-love\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-common-let-love.webp\" alt=\"The Let Love collection presented inside the Chicago pop-up.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Common<\/span><h3>Let Love, in Chicago<\/h3><\/a><p>Common\u2019s Let Love album and book release came together in a Chicago pop-up, with a VIP opening that also celebrated his birthday.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-soho\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-future-futurehive-soho.webp\" alt=\"Future \u00b7 FutureHive \u00b7 SoHo\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Future<\/span><h3>FutureHive comes to SoHo<\/h3><\/a><p>Art, retail and a hosted gathering brought FutureHive into SoHo through the team\u2019s earlier work with Fancy.com.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-los-angeles\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-future-futurehive-la.webp\" alt=\"Visitors inside the FutureHive Fairfax boutique \u00b7 September 2016. The Pop Up Team\u2019s earlier work through Fancy.com.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Future<\/span><h3>FutureHive lands on Fairfax<\/h3><\/a><p>FutureHive translated Future\u2019s visual world into a Fairfax boutique, combining merchandise, objects and art with a place for fans to gather. The Pop Up Team\u2019s earlier work through Fancy.com, before POPUP.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/ed-sheeran-nyc-equals-album-bus-tour\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-ed-sheeran-equals-bus.webp\" alt=\"The Equals double-decker brings the album\u2019s identity onto New York\u2019s streets.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Ed Sheeran<\/span><h3>An unexpected ride through New York<\/h3><\/a><p>Ed Sheeran\u2019s top New York listeners previewed the album on a tour of his favorite city spots, ending with a surprise, intimate acoustic performance.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/burna-boy-afronation-miami-takeover\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-burna-boy-miami-convoy.webp\" alt=\"Burna Boy \u00b7 AfroNation \u00b7 a South Beach arrival\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Burna Boy<\/span><h3>Taking the music into the city<\/h3><\/a><p>A branded Miami convoy previewed Burna Boy\u2019s Sittin\u2019 on Top of the World ahead of its public release, introducing the next chapter of the I Told Them\u2026 campaign on the street.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/sonys-certified-records-x-culturecon-pop-up\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-sony-culturecon.webp\" alt=\"Guests explore the Certified record-store experience at CultureCon \u00b7 October 2019, Brooklyn Navy Yard.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">Sony Music \/ Certified<\/span><h3>A place for music and creative community<\/h3><\/a><p>At CultureCon, Sony Music\u2019s Certified catalog became a record-store-inspired environment for listening, discovery and participation.<\/p><\/article><article class=\"hub-card\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-mclaren-deadmau5.webp\" alt=\"The custom-wrapped McLarens together during the London takeover.\" width=\"900\" height=\"643\" loading=\"lazy\" decoding=\"async\"><span class=\"hub-publisher\">McLaren \u00d7 deadmau5<\/span><h3>The London takeover<\/h3><\/a><p>Custom-wrapped McLarens, an Axel Arigato store takeover and a series of London moments connected deadmau5\u2019s music with fashion, design and fan culture.<\/p><\/article><\/div><p class=\"hub-note\">The FutureHive chapters credit The Pop Up Team\u2019s earlier work through Fancy.com. Individual stories identify their project context and collaborators.<\/p><\/section><section class=\"hub-reading\"><h2>Let\u2019s build your next chapter.<\/h2><p>Tell us about the music, the audience and the moment you want to create. <a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Start a conversation with POPUP \u2197<\/a><\/p><\/section><aside class=\"public-deck-invitation\"><p><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p><p class=\"public-deck-note\">A deeper look at the strategy, execution and results behind the work.<\/p><\/aside><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore POPUP\u2019s artist experiences, album launches, touring pop-ups and cultural collaborations, from Ed Sheeran and ATEEZ to Nas and 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