{"id":24004,"date":"2026-10-01T15:56:53","date_gmt":"2026-10-01T15:56:53","guid":{"rendered":"http:\/\/popup-legacy-hub-20261001-press"},"modified":"2026-10-01T16:38:24","modified_gmt":"2026-10-01T16:38:24","slug":"press","status":"publish","type":"page","link":"https:\/\/popupagency.com\/index.php\/press\/","title":{"rendered":"Tell all your friends."},"content":{"rendered":"\n<style>\nbody:has(.popup-legacy-hub){background:#10140e;color:#f6f7f1}body:has(.popup-legacy-hub) .page-header{display:none}body:has(.popup-legacy-hub) main#content{max-width:none;width:100%;padding:0;margin:0}body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-22aeacf7{margin-bottom:0!important}.popup-legacy-hub{--lime:#b4f64c;max-width:1320px;margin:auto;padding:50px 44px 90px;color:#f6f7f1;font-family:'Radio Canada',Arial,sans-serif}.popup-legacy-hub *{box-sizing:border-box}.popup-legacy-hub h1,.popup-legacy-hub h2,.popup-legacy-hub 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summary{cursor:pointer;color:var(--lime);padding:12px 0}.popup-legacy-hub .hub-video{padding-bottom:20px;border-bottom:1px solid #46513b}.popup-legacy-hub .hub-search{display:block;margin:22px 0 32px;max-width:680px}.popup-legacy-hub .hub-search span{display:block;margin-bottom:10px}.popup-legacy-hub input{width:100%;padding:14px;background:#1a2116;color:#fff;border:1px solid #76866a;border-radius:8px;font:inherit}.popup-legacy-hub [hidden]{display:none!important}.popup-legacy-hub .public-deck-invitation{border-top:1px solid #46513b;margin-top:55px;padding-top:24px}.popup-legacy-hub .public-deck-invitation p{font-size:14px}.popup-legacy-hub .public-deck-note{color:#b7c1ae}.popup-legacy-hub .hub-virtual{height:650px}.popup-legacy-hub .hub-note{font-size:14px;color:#b7c1ae}.popup-legacy-hub .hub-feature{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:center}.popup-legacy-hub .hub-feature img{width:100%;border-radius:18px}\n@media(max-width:900px){.popup-legacy-hub .hub-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.popup-legacy-hub .hub-feature{grid-template-columns:1fr}}@media(max-width:767px){.popup-legacy-hub{padding:35px 20px 60px}.popup-legacy-hub h1{font-size:42px}.popup-legacy-hub .hub-lede{font-size:19px}.popup-legacy-hub p{font-size:16px}.popup-legacy-hub .hub-grid{grid-template-columns:1fr}.popup-legacy-hub h2{font-size:28px}.popup-legacy-hub .hub-virtual{height:520px}.popup-legacy-hub .public-deck-invitation p{font-size:13px}}\n@media(max-width:1024.98px){body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-11e649e3{display:none!important}body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-3310400{display:block!important;justify-self:end}body:has(.popup-legacy-hub) .elementor-location-header .elementor-element-22aeacf7>.e-con-inner{grid-template-columns:minmax(0,1fr) auto}}<\/style><div class=\"popup-legacy-hub\" id=\"legacy-content\"><p class=\"hub-eyebrow\">POPUP \/ press<\/p><h1>Tell all your friends.<\/h1><p class=\"hub-lede\">A selection of the stories, interviews and coverage surrounding the work.<\/p><nav class=\"hub-nav\" aria-label=\"Explore POPUP\"><a href=\"https:\/\/popupagency.com\/index.php\/work\/\">Featured work<\/a><a href=\"https:\/\/popupagency.com\/index.php\/culture\/\">Artists &amp; culture<\/a><a href=\"https:\/\/popupagency.com\/index.php\/press\/\">Press<\/a><a href=\"https:\/\/popupagency.com\/index.php\/videos\/\">Films<\/a><a href=\"https:\/\/popupagency.com\/index.php\/playlist\/\">Playlists<\/a><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Plan a project \u2197<\/a><\/nav><section><h2>The work, seen from outside.<\/h2><div class=\"hub-grid\"><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Forbes<\/span><h3>Bal Harbour Shops on the road<\/h3><p>Coverage of the traveling luxury-retail experience as it moved from Raleigh to Sarasota.<\/p><p><a href=\"https:\/\/www.forbes.com\/sites\/paulaconway\/2024\/03\/19\/billionaire-travel-bal-harbour-shops-road-trip-brings-luxury-shopping-to-new-places\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/bal-harbour-shops\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Forbes<\/span><h3>The next stage for experiential theatre<\/h3><p>A look at For The Record\u2019s plans for CineVita and a traveling performance environment.<\/p><p><a href=\"https:\/\/www.forbes.com\/sites\/simonthompson\/2024\/03\/13\/for-the-record-invests-millions-in-the-future-of-experiential-theatre\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Forbes<\/span><h3>Bal Harbour\u2019s traveling retail concept<\/h3><p>The launch of Bal Harbour Shops Access, combining fashion, hospitality and a temporary destination.<\/p><p><a href=\"https:\/\/www.forbes.com\/sites\/claraludmir\/2023\/11\/01\/bal-harbour-shops-goes-on-tour-with-exclusive-traveling-luxury-pop-up-activation\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/bal-harbour-shops\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Variety<\/span><h3>Swae Lee \u00d7 AliExpress<\/h3><p>The artist partnership and curated products behind the Singles\u2019 Day campaign.<\/p><p><a href=\"https:\/\/variety.com\/2023\/shopping\/news\/best-singles-day-deals-aliexpress-swae-lee-1235786021\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-singles-day-experience-with-swae-lee\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">The Atlanta Journal-Constitution<\/span><h3>Atlanta celebrates hip-hop<\/h3><p>Dallas Austin and Jermaine Dupri\u2019s hip-hop anniversary experience at Underground Atlanta.<\/p><p><a href=\"https:\/\/www.ajc.com\/life\/arts-culture\/hip-hop-50\/50th-hip-hop-anniversary-pop-up-opens-at-underground-atlanta\/TX2Z5VE43BCQFB26ZCPAJPIEKU\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Retail TouchPoints<\/span><h3>Tiffany Haddish meets AliHouse<\/h3><p>The Los Angeles pop-up tour brought AliExpress products and the ambassador\u2019s selections into physical spaces.<\/p><p><a href=\"https:\/\/www.retailtouchpoints.com\/topics\/retail-store-design\/aliexpress-pop-up-store-tour\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-la-pop-up-tour-with-tiffany-haddish\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">The Source<\/span><h3>Nas returns to Memory Lane<\/h3><p>A first-hand look inside the Illmatic anniversary experience at Sony Square in April 2019.<\/p><p><a href=\"https:\/\/thesource.com\/2019\/04\/19\/nas-illmatic-xxv-memory-lane-nyc-pop-up-25th-anniversary\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/nas-illmatic-25th-anniversary-experience\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">WWD<\/span><h3>Ed Sheeran\u2019s No.6 pop-ups<\/h3><p>Artist merchandise and fashion collaborations connected the album release with physical fan experiences.<\/p><p><a href=\"https:\/\/wwd.com\/feature\/ed-sheeran-no6-collaborations-pop-ups-with-rhude-chinatown-market-kidsuper-1203219298-1203219298\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ed-sheeran-10-city-simultaneous-pop-up\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Allegro Cellars \/ PR Newswire<\/span><h3>The Allegro Block Party<\/h3><p>The brand\u2019s announcement of its culture-led gathering with Leli Hernandez at the GRAMMY Museum.<\/p><p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/allegro-cellars-brings-new-energy-to-wine-for-hispanic-consumers-through-the-allegro-block-party-featuring-multi-talented-star-leli-hernandez-301598760.html\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/allegro-cellars-grammy-museum-block-party\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Mashed<\/span><h3>Comfort food after the final whistle<\/h3><p>Kraft\u2019s basketball-season giveaway turned a familiar product into a timely fan moment.<\/p><p><a href=\"https:\/\/www.mashed.com\/814835\/the-funny-reason-kraft-is-giving-away-free-boxes-of-mac-n-cheese\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Secret NYC<\/span><h3>Stoli \u00d7 Sveta for Ukraine<\/h3><p>Coverage of the restaurant pop-up supporting World Central Kitchen\u2019s humanitarian work.<\/p><p><a href=\"https:\/\/secretnyc.co\/stoli-sveta-pop-up-ukraine\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Los Angeles Magazine<\/span><h3>Camille Kostek \u00d7 Swimsuits For All<\/h3><p>The collection launch and Santa Monica shop brought inclusive swimwear into an in-person setting.<\/p><p><a href=\"https:\/\/lamag.com\/news\/why-camille-kostek-was-inspired-to-launch-a-second-swimsuits-for-all-line\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/swimsuits-for-all-camille-kostek-pop-up\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Seniors Lifestyle Magazine<\/span><h3>T-Mobile\u2019s senior-discount activation<\/h3><p>Archived coverage of the 2022 campaign and information-center pop-up in Arizona.<\/p><p><a href=\"https:\/\/seniorslifestylemag.com\/health-well-being\/t-mobile-helps-seniors-get-wireless-discounts-from-att-and-verizon\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">CultureSlate<\/span><h3>Inside Hayley Kiyoko\u2019s Panorama<\/h3><p>An immersive album-release experience at Lighthouse ArtSpace Los Angeles.<\/p><p><a href=\"https:\/\/cultureslate.com\/news\/hayley-kiyoko-launches-panorama-album-with-innovative-fan-experience\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/hayley-kiyoko-panorama-immersive-experience\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">T-Mobile Newsroom<\/span><h3>Rage Against Big Internet<\/h3><p>The brand\u2019s announcement of its interactive Whack-an-Internet Provider activation.<\/p><p><a href=\"https:\/\/www.t-mobile.com\/news\/un-carrier\/rage-against-big-internet-tour\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/t-mobile-rage-against-an-isp-pop-up\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Hypebeast<\/span><h3>Way of Wade \u00d7 DFT<\/h3><p>Dwyane Wade and Li-Ning\u2019s artist collaboration, introduced through a Solestage pop-up.<\/p><p><a href=\"https:\/\/hypebeast.com\/2021\/3\/dwyane-wade-li-ning-french-artist-dft-apparel-limited-capsule-collection-release-info\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">VIBE<\/span><h3>PUMA\u2019s Reform platform<\/h3><p>The launch brought Meek Mill, Skylar Diggins-Smith and Tommie Smith together around social change.<\/p><p><a href=\"https:\/\/www.vibe.com\/features\/editorial\/meek-mill-skylar-diggins-smith-tommie-smith-puma-reform-609588\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">FOX 5 New York<\/span><h3>The haunted hotel in Asbury Park<\/h3><p>Local television coverage of The Haunting at the Berkeley Oceanfront Hotel.<\/p><p><a href=\"https:\/\/www.fox5ny.com\/video\/866031\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/berkeley-hotel-haunted-hotel-experience\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">Mixmag<\/span><h3>Lots of Stuff in a Store: London<\/h3><p>deadmau5 and mau5trap brought merchandise, collaborations and appearances to London.<\/p><p><a href=\"https:\/\/mixmag.net\/read\/deadmau5-pop-up-shop-london-news\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">EDM.com<\/span><h3>A-Trak at the drive-in<\/h3><p>Coverage of GLOBAL SOUNDEMIC\u2019s outdoor dance-party concept in Southern California.<\/p><p><a href=\"https:\/\/edm.com\/events\/a-trak-to-headline-california-drive-in-show\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">T-Mobile Newsroom<\/span><h3>If 5G were ice cream<\/h3><p>The brand\u2019s account of its beach activation translating a network message into a playful product moment.<\/p><p><a href=\"https:\/\/www.t-mobile.com\/news\/network\/if-5g-were-ice-cream\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">CBS 8<\/span><h3>An action-sports destination<\/h3><p>Television coverage of the Santa Ana action-sports park.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=KrnTZNhHLaE\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">WWD<\/span><h3>Jay-Z\u2019s Reasonable Doubt in New York<\/h3><p>The archive follows the recreation of a recording-studio environment through the team\u2019s earlier work with Fancy.com.<\/p><p><a href=\"https:\/\/wwd.com\/menswear-news\/mens-retail-business\/pop-up-for-jay-zs-reasonable-doubt-album-to-open-in-new-york-10677850\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">TMZ<\/span><h3>A Boogie in Times Square<\/h3><p>The artist\u2019s birthday and album-release moment with fans in New York.<\/p><p><a href=\"https:\/\/www.tmz.com\/watch\/2022-12-09-120922-a-boogie-1530226-002\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/a-boogie-nyc-album-launch-pr-stunt\/\">Explore the project<\/a><\/p><\/article><article class=\"hub-card hub-press\"><span class=\"hub-publisher\">World Red Eye<\/span><h3>Kanopy during Formula 1 weekend<\/h3><p>Evan Ross\u2019s curated gathering connected art, fashion and culture in Miami.<\/p><p><a href=\"https:\/\/worldredeye.com\/2023\/05\/kanopy-art-fashion-culture-during-f1-weekend\/\" target=\"_blank\" rel=\"noopener\">Read the coverage \u2197<\/a><\/p><\/article><\/div><p class=\"hub-note\">An archive of editorial coverage, interviews, broadcast segments and brand announcements. Articles describe the projects at the time of publication; publisher labels distinguish independent coverage from client newsrooms. Links open at the original source.<\/p><\/section><aside class=\"public-deck-invitation\"><p><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p><p class=\"public-deck-note\">A deeper look at the strategy, execution and results behind the work.<\/p><\/aside><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore press coverage of POPUP projects, including Bal Harbour Shops, AliExpress, Nas, Ed Sheeran and artist collaborations.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-24004","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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