{"id":6117,"date":"2026-05-26T20:30:11","date_gmt":"2026-05-26T20:30:11","guid":{"rendered":"https:\/\/popupagency.com\/?page_id=6117"},"modified":"2026-10-05T15:10:03","modified_gmt":"2026-10-05T15:10:03","slug":"pov","status":"publish","type":"page","link":"https:\/\/popupagency.com\/index.php\/pov\/","title":{"rendered":"POV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6117\" class=\"elementor elementor-6117\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b031d02 e-con-full animated-fast e-flex elementor-invisible e-con e-parent\" data-id=\"b031d02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:&quot;500&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa90256 e-con-full e-flex e-con e-child\" data-id=\"aa90256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9892a6e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9892a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The POPUP Pulse<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2539299 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2539299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>POV \u2022 Insights \u2022 News<\/p><p><a style=\"color: inherit; font-size: 16px; text-decoration: underline; text-underline-offset: 5px; display: inline-block; padding: 8px 0;\" href=\"https:\/\/popupagency.com\/index.php\/category\/insights-news\/\">Browse insights by topic \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8685bc3 e-flex e-con-boxed e-con e-parent\" data-id=\"8685bc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43e945 e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"e43e945\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal_mobile&quot;:&quot;center&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;disable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"239331653\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2393316531\" data-tab-title-id=\"e-n-tab-title-2393316531\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2393316531\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPOV (Case Studies)\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2393316532\" data-tab-title-id=\"e-n-tab-title-2393316532\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2393316532\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tInsights \u2022 News\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2393316531\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2393316531\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-7d0bb93 e-con-full e-flex e-con e-child\" data-id=\"7d0bb93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7705dd elementor-widget elementor-widget-html\" data-id=\"d7705dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.pua-pov-curated{width:100%;max-width:1200px;margin:0 auto;color:#171717;font-family:\"Radio Canada\",Arial,sans-serif;text-align:left}.pua-pov-curated *{box-sizing:border-box}.pua-pov-curated .section-label{font-size:16px;font-weight:500;color:#62645e;margin:0 0 28px;text-transform:none}.pua-pov-curated .pov-card{display:grid;grid-template-columns:1.15fr 1fr;gap:52px;align-items:center;padding:0 0 42px;margin:0 0 42px;border-bottom:1px solid #e3e5de}.pua-pov-curated h3{font-family:\"Radio Canada Big\",\"Radio Canada\",Arial,sans-serif;font-size:clamp(26px,3vw,36px);font-weight:500;line-height:1.12;letter-spacing:-.025em;color:#171717;margin:12px 0 18px;text-transform:none}.pua-pov-curated a{color:inherit;text-decoration:none;font-size:inherit}.pua-pov-curated a:hover{color:inherit}.pua-pov-curated h3 a:hover{text-decoration:underline;text-underline-offset:5px}.pua-pov-curated a:focus-visible{outline:3px solid #587946;outline-offset:5px}.pua-pov-curated .meta{font-size:13px;line-height:1.5;color:#707368}.pua-pov-curated p{font-size:18px;line-height:1.55;color:#62665d;margin:0 0 22px}.pua-pov-curated .story-link{font-size:15px;font-weight:500;display:inline-flex;gap:16px;align-items:center;border-bottom:1px solid #9da790;padding-bottom:4px}.pua-pov-curated .image{display:block;aspect-ratio:3\/2;background:#eceee8;overflow:hidden;border-radius:10px}.pua-pov-curated img{display:block;width:100%;height:100%;object-fit:cover}.pua-pov-curated .archive-links{display:flex;flex-wrap:wrap;gap:16px 32px;margin:0 0 48px}.pua-pov-curated .archive-links a{font-size:15px;text-decoration:underline;text-underline-offset:5px}.pua-pov-curated .archive-heading{font-size:24px;font-weight:500;letter-spacing:-.02em;color:#171717;text-transform:none;margin:0 0 36px}@media(max-width:767px){.pua-pov-curated .pov-card{grid-template-columns:1fr;gap:22px;margin-bottom:32px;padding-bottom:32px}.pua-pov-curated .image{grid-row:1}.pua-pov-curated h3{font-size:28px}.pua-pov-curated p{font-size:17px}.pua-pov-curated .section-label{margin-bottom:24px}}<\/style>\n<section class=\"pua-pov-curated\" id=\"pua-pov-selected\"><h2 class=\"section-label\">Selected work<\/h2>\n<article class=\"pov-card\" data-post=\"900158\"><div><span class=\"meta\">Project: September 2026 \u00b7 Boyle Heights, Los Angeles<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/total-wireless-a-sensory-brand-experience-in-boyle-heights\/\">Total Wireless: a little closer to home<\/a><\/h3><p>A Boyle Heights storefront opened into the sights, sounds and scents of Guadalajara.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/total-wireless-a-sensory-brand-experience-in-boyle-heights\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/total-wireless-a-sensory-brand-experience-in-boyle-heights\/\" aria-label=\"Total Wireless: a little closer to home\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-total-wireless-mexico-transferred-768x512.webp\" alt=\"Total Wireless: a little closer to home\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"900100\"><div><span class=\"meta\">Project: 2026 \u00b7 New York, NY<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/elevenlabs-a-technology-demo-built-into-the-store-visit\/\">ElevenLabs: voice AI, in real life<\/a><\/h3><p>A working SoHo store made voice technology part of shopping, coffee and conversation.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/elevenlabs-a-technology-demo-built-into-the-store-visit\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/elevenlabs-a-technology-demo-built-into-the-store-visit\/\" aria-label=\"ElevenLabs: voice AI, in real life\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-elevenlabs-nyc-768x512.webp\" alt=\"ElevenLabs: voice AI, in real life\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"900102\"><div><span class=\"meta\">Project: 2026 \u00b7 West Hollywood, CA<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/y-3-on-melrose-connecting-store-delivery-and-ongoing-support\/\">Y-3: a new home on Melrose<\/a><\/h3><p>The flagship connects retail design and store delivery with support beyond opening day.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/y-3-on-melrose-connecting-store-delivery-and-ongoing-support\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/y-3-on-melrose-connecting-store-delivery-and-ongoing-support\/\" aria-label=\"Y-3: a new home on Melrose\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-y3-west-hollywood-768x1151.webp\" alt=\"Y-3: a new home on Melrose\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"900103\"><div><span class=\"meta\">Project: 2026 \u00b7 MGK Day \u00b7 Cleveland, Ohio<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-x-mgk-designing-a-fragrance-sampling-world\/\">Dossier x MGK: check in to Lost Americana<\/a><\/h3><p>A motel-inspired world gave the fragrance collaboration a physical home at MGK Day.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-x-mgk-designing-a-fragrance-sampling-world\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-x-mgk-designing-a-fragrance-sampling-world\/\" aria-label=\"Dossier x MGK: check in to Lost Americana\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-dossier-mgk-day-2026-768x576.webp\" alt=\"Dossier x MGK: check in to Lost Americana\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"900122\"><div><span class=\"meta\">Project: 2023\u20132025 \u00b7 Across the United States<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/bal-harbour-shops-how-a-luxury-retail-destination-travels\/\">Bal Harbour Shops: luxury on the road<\/a><\/h3><p>A traveling retail destination brings boutiques, hospitality and the Bal Harbour atmosphere into new markets.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/bal-harbour-shops-how-a-luxury-retail-destination-travels\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/bal-harbour-shops-how-a-luxury-retail-destination-travels\/\" aria-label=\"Bal Harbour Shops: luxury on the road\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-bal-harbour-768x512.webp\" alt=\"Guests inside the Bal Harbour Shops ACCESS courtyard in Destin.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"900106\"><div><span class=\"meta\">Project: 2026 \u00b7 New York, NY<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/airtable-bringing-a-b2b-brand-into-neighborhood-culture\/\">Airtable: a slice of New York<\/a><\/h3><p>A neighborhood pizza ritual gave a technology brand a familiar place in the city.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/airtable-bringing-a-b2b-brand-into-neighborhood-culture\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/airtable-bringing-a-b2b-brand-into-neighborhood-culture\/\" aria-label=\"Airtable: a slice of New York\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-airtable-nyc-768x1152.webp\" alt=\"Airtable: a slice of New York\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"900178\"><div><span class=\"meta\">Project: 2026 \u00b7 South Coast Plaza \u00b7 Costa Mesa, California<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/chagee-making-a-teahouse-opening-participatory\/\">CHAGEE: an opening people can take part in<\/a><\/h3><p>Hands-on moments brought tea discovery into the South Coast Plaza store opening.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/chagee-making-a-teahouse-opening-participatory\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/chagee-making-a-teahouse-opening-participatory\/\" aria-label=\"CHAGEE: an opening people can take part in\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-blog-chagee-south-coast-plaza.webp\" alt=\"CHAGEE: an opening people can take part in\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"900117\"><div><span class=\"meta\">Project: 2026 \u00b7 Miami, Florida<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-x-lauren-giraldo-community-before-the-product-pitch\/\">Dossier x Lauren Giraldo: fragrance, shared<\/a><\/h3><p>A creator-led gathering in Miami put community at the center of fragrance discovery.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-x-lauren-giraldo-community-before-the-product-pitch\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-x-lauren-giraldo-community-before-the-product-pitch\/\" aria-label=\"Dossier x Lauren Giraldo: fragrance, shared\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-dossier-miami-lauren-giraldo-768x433.webp\" alt=\"Dossier x Lauren Giraldo: fragrance, shared\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<div class=\"archive-links\"><a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">Explore all project stories \u2197<\/a><\/div><h2 class=\"archive-heading\">From the project archive<\/h2><\/section>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bea116 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4bea116\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;7305&quot;,&quot;columns&quot;:1,&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;pagination_load_type&quot;:&quot;page_reload&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-7305\">.elementor-7305 .elementor-element.elementor-element-73b69ae5{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-7305 .elementor-element.elementor-element-56becb70{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:35px 35px;--row-gap:35px;--column-gap:35px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:30px;--padding-bottom:0px;--padding-left:0px;--padding-right:90px;}.elementor-7305 .elementor-element.elementor-element-36957e53{margin:-6px 0px calc(var(--kit-widget-spacing, 0px) + -7px) 0px;width:var( --container-widget-width, 68% );max-width:68%;--container-widget-width:68%;--container-widget-flex-grow:0;}.elementor-7305 .elementor-element.elementor-element-38ddd091{margin-bottom:0px;margin:-5px 0px calc(var(--kit-widget-spacing, 0px) + -7px) 0px;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button{font-family:var( --e-global-typography-1d89bc2-font-family ), Sans-serif;font-size:var( --e-global-typography-1d89bc2-font-size );font-weight:var( --e-global-typography-1d89bc2-font-weight );line-height:var( --e-global-typography-1d89bc2-line-height );letter-spacing:var( --e-global-typography-1d89bc2-letter-spacing );word-spacing:var( --e-global-typography-1d89bc2-word-spacing );fill:var( --e-global-color-primary );color:var( --e-global-color-primary );background-color:var( --e-global-color-f08554b );border-style:none;border-radius:10px 10px 10px 10px;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:hover, .elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:focus{color:var( --e-global-color-primary );background-color:var( --e-global-color-f08554b );border-color:var( --e-global-color-2af1885 );}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:hover svg, .elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-7305 .elementor-element.elementor-element-4366f5c5 img{width:100%;max-width:100%;height:400px;object-fit:contain;object-position:center center;}.elementor-7305 .elementor-element.elementor-element-4366f5c5{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-7305 .elementor-element.elementor-element-56becb70{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-7305 .elementor-element.elementor-element-36957e53{margin:-5px 0px calc(var(--kit-widget-spacing, 0px) + -5px) 0px;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button{font-size:var( --e-global-typography-1d89bc2-font-size );line-height:var( --e-global-typography-1d89bc2-line-height );letter-spacing:var( --e-global-typography-1d89bc2-letter-spacing );word-spacing:var( --e-global-typography-1d89bc2-word-spacing );}}@media(max-width:767px){.elementor-7305 .elementor-element.elementor-element-73b69ae5{--flex-direction:column-reverse;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:-50px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:25px;--padding-left:15px;--padding-right:15px;}.elementor-7305 .elementor-element.elementor-element-56becb70{--margin-top:-30px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-7305 .elementor-element.elementor-element-36957e53{text-align:center;margin:-3px 0px calc(var(--kit-widget-spacing, 0px) + -6px) 0px;}.elementor-7305 .elementor-element.elementor-element-36957e53.elementor-element{--align-self:center;}.elementor-7305 .elementor-element.elementor-element-38ddd091{text-align:center;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button{font-size:var( --e-global-typography-1d89bc2-font-size );line-height:var( --e-global-typography-1d89bc2-line-height );letter-spacing:var( --e-global-typography-1d89bc2-letter-spacing );word-spacing:var( --e-global-typography-1d89bc2-word-spacing );}.elementor-7305 .elementor-element.elementor-element-4366f5c5 img{height:345px;}}@media(min-width:768px){.elementor-7305 .elementor-element.elementor-element-56becb70{--width:75%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-23299 post-23299 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-los-angeles\/\">FutureHive lands on Fairfax<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tFutureHive\u2019s Fairfax boutique connected apparel, artwork and objects with a shared fan experience. Earlier work by The Pop Up Team through Fancy.com...\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-los-angeles\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-los-angeles\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-la-07.webp\" class=\"attachment-full size-full wp-image-23293\" alt=\"Visitors gather around the central counter inside FutureHive Los Angeles.\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-la-07.webp 1600w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-la-07-300x225.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-la-07-1024x768.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-la-07-768x576.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-la-07-1536x1152.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-23286 post-23286 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-soho\/\">FutureHive comes to SoHo<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tFutureHive brought art, collaborative fashion and fan culture to Wooster Street during the Summer Sixteen tour. Earlier work by The Pop Up Team through Fancy.com...\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-soho\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/futurehive-soho\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-nyc-04.webp\" class=\"attachment-full size-full wp-image-23290\" alt=\"Future at the entrance to the FutureHive boutique on Wooster Street.\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-nyc-04.webp 1280w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-nyc-04-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-nyc-04-1024x683.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-futurehive-nyc-04-768x512.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-23256 post-23256 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/atlanta-hip-hop-50-underground-atlanta\/\">A city tells its own story<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tAtlanta Hip-Hop 50 brought the city\u2019s musical legacy to Underground Atlanta through curated exhibits, memorabilia and an opening celebration, created with Dallas Austin, Jermaine Dupri and the City of..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/atlanta-hip-hop-50-underground-atlanta\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/atlanta-hip-hop-50-underground-atlanta\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-atl-hip-hop-50-03.webp\" class=\"attachment-full size-full wp-image-23260\" alt=\"So So Def memorabilia, artist photographs and a sculptural cassette display inside the Atlanta Hip-Hop 50 exhibition.\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-atl-hip-hop-50-03.webp 1600w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-atl-hip-hop-50-03-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-atl-hip-hop-50-03-1024x684.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-atl-hip-hop-50-03-768x513.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-atl-hip-hop-50-03-1536x1025.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-15592 post-15592 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/y3-west-hollywood\/\">A new home on Melrose<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA distinctive Melrose flagship that brings Y-3\u2019s design identity into a working retail destination...\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/y3-west-hollywood\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/y3-west-hollywood\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1600\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship.webp\" class=\"attachment-full size-full wp-image-15407\" alt=\"The Adidas Y-3 flagship interior in West Hollywood\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship.webp 1067w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship-200x300.webp 200w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship-683x1024.webp 683w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship-768x1152.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship-1024x1536.webp 1024w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-15585 post-15585 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/dossier-nyc\/\">Fragrance discovery, in person<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA physical expression of Dossier, built around scent discovery, personalization and the pleasure of exploring fragrance in person...\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/dossier-nyc\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/dossier-nyc\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"555\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-dossier.webp\" class=\"attachment-full size-full wp-image-15580\" alt=\"Dossier\u2019s flower-framed fragrance pop-up at 262 Elizabeth Street, New York.\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-dossier.webp 617w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-dossier-300x270.webp 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-15570 post-15570 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/airtable-nyc\/\">A Slice of New York<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA familiar New York ritual became a neighborhood encounter with Airtable...\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/airtable-nyc\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/airtable-nyc\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-lucia-film-still.webp\" class=\"attachment-full size-full wp-image-15583\" alt=\"Airtable\u2019s A Slice of New York campaign outside Lucia Pizza of SoHo, from the campaign film.\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-lucia-film-still.webp 1600w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-lucia-film-still-300x169.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-lucia-film-still-1024x576.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-lucia-film-still-768x432.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-lucia-film-still-1536x864.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-15453 post-15453 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/rabble-wine-cultural-partnership\/\">Wine, art &#038; a shared culture<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tA strategic partnership connecting wine discovery with art, music and community across the United States...\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/rabble-wine-cultural-partnership\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/rabble-wine-cultural-partnership\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/capabilities-pitch-ready-rabble-5.webp\" class=\"attachment-full size-full wp-image-15452\" alt=\"Guests gather among murals at Rabble\u2019s Museum of Graffiti event in Miami.\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/capabilities-pitch-ready-rabble-5.webp 1600w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/capabilities-pitch-ready-rabble-5-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/capabilities-pitch-ready-rabble-5-1024x683.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/capabilities-pitch-ready-rabble-5-768x512.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/capabilities-pitch-ready-rabble-5-1536x1024.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-14043 post-14043 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/\">Adidas Y-3 Retail Experiences and Pop-Up<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>From a pop-up to flagship destinations POPUP partnered with Y-3 to support the brand\u2019s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-scaled.webp\" class=\"attachment-full size-full wp-image-14044\" alt=\"Colorful printed apparel displayed on clothing rails inside an Adidas Y-3 store.\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-scaled.webp 1920w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-1024x683.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-768x512.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"6\" data-next-page=\"https:\/\/popupagency.com\/?e-page-4bea116=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">Previous<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/?e-page-4bea116=2\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/?e-page-4bea116=3\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/?e-page-4bea116=4\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/?e-page-4bea116=5\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/?e-page-4bea116=6\"><span class=\"elementor-screen-only\">Page<\/span>6<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/popupagency.com\/?e-page-4bea116=2\">Next<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2393316532\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2393316532\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-c95df19 e-con-full e-flex e-con e-child\" data-id=\"c95df19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380841c elementor-widget elementor-widget-html\" data-id=\"380841c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.pua-pov-curated{width:100%;max-width:1200px;margin:0 auto;color:#171717;font-family:\"Radio Canada\",Arial,sans-serif;text-align:left}.pua-pov-curated *{box-sizing:border-box}.pua-pov-curated .section-label{font-size:16px;font-weight:500;color:#62645e;margin:0 0 28px;text-transform:none}.pua-pov-curated .pov-card{display:grid;grid-template-columns:1.15fr 1fr;gap:52px;align-items:center;padding:0 0 42px;margin:0 0 42px;border-bottom:1px solid #e3e5de}.pua-pov-curated h3{font-family:\"Radio Canada Big\",\"Radio Canada\",Arial,sans-serif;font-size:clamp(26px,3vw,36px);font-weight:500;line-height:1.12;letter-spacing:-.025em;color:#171717;margin:12px 0 18px;text-transform:none}.pua-pov-curated a{color:inherit;text-decoration:none;font-size:inherit}.pua-pov-curated a:hover{color:inherit}.pua-pov-curated h3 a:hover{text-decoration:underline;text-underline-offset:5px}.pua-pov-curated a:focus-visible{outline:3px solid #587946;outline-offset:5px}.pua-pov-curated .meta{font-size:13px;line-height:1.5;color:#707368}.pua-pov-curated p{font-size:18px;line-height:1.55;color:#62665d;margin:0 0 22px}.pua-pov-curated .story-link{font-size:15px;font-weight:500;display:inline-flex;gap:16px;align-items:center;border-bottom:1px solid #9da790;padding-bottom:4px}.pua-pov-curated .image{display:block;aspect-ratio:3\/2;background:#eceee8;overflow:hidden;border-radius:10px}.pua-pov-curated img{display:block;width:100%;height:100%;object-fit:cover}.pua-pov-curated .archive-links{display:flex;flex-wrap:wrap;gap:16px 32px;margin:0 0 48px}.pua-pov-curated .archive-links a{font-size:15px;text-decoration:underline;text-underline-offset:5px}.pua-pov-curated .archive-heading{font-size:24px;font-weight:500;letter-spacing:-.02em;color:#171717;text-transform:none;margin:0 0 36px}@media(max-width:767px){.pua-pov-curated .pov-card{grid-template-columns:1fr;gap:22px;margin-bottom:32px;padding-bottom:32px}.pua-pov-curated .image{grid-row:1}.pua-pov-curated h3{font-size:28px}.pua-pov-curated p{font-size:17px}.pua-pov-curated .section-label{margin-bottom:24px}}<\/style>\n<section class=\"pua-pov-curated\" id=\"pua-pov-insights\"><h2 class=\"section-label\">News and ideas for your next brief<\/h2>\n<article class=\"pov-card\" data-post=\"14114\"><div><span class=\"meta\">Industry news \u00b7 July 2026<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/30\/why-brands-are-betting-64-billion-on-experiential-marketing-and-live-brand-activations\/\">Why brands are investing in experiential marketing<\/a><\/h3><p>Where experiential budgets are moving and why live brand experiences remain part of the marketing mix.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/30\/why-brands-are-betting-64-billion-on-experiential-marketing-and-live-brand-activations\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/30\/why-brands-are-betting-64-billion-on-experiential-marketing-and-live-brand-activations\/\" aria-label=\"Why brands are investing in experiential marketing\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brands-768x512.webp\" alt=\"Why brands are investing in experiential marketing\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22003\"><div><span class=\"meta\">Planning guide \u00b7 December 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/08\/maximizing-roi\/\">Measuring ROI in experiential marketing<\/a><\/h3><p>Set the objective before the event, then choose measures that explain what the experience actually achieved.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/08\/maximizing-roi\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/08\/maximizing-roi\/\" aria-label=\"Measuring ROI in experiential marketing\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-bal-harbour-768x512.webp\" alt=\"Guests inside the Bal Harbour Shops ACCESS courtyard in Destin.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"20002\"><div><span class=\"meta\">Planning guide \u00b7 January 2024<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/04\/elevating-brand-experiences\/\">Building stronger pop-up activations<\/a><\/h3><p>Connect the audience, setting and brand idea before moving into production.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/04\/elevating-brand-experiences\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article>\n<article class=\"pov-card\" data-post=\"22007\"><div><span class=\"meta\">Planning guide \u00b7 January 2024<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/06\/on-the-go-innovation\/\">Mobile activations: experiences that travel<\/a><\/h3><p>What changes when your experience needs to work across routes, locations and local audiences.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/06\/on-the-go-innovation\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/06\/on-the-go-innovation\/\" aria-label=\"Mobile activations: experiences that travel\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-bal-harbour-768x512.webp\" alt=\"Guests inside the Bal Harbour Shops ACCESS courtyard in Destin.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"15405\"><div><span class=\"meta\">Planning guide \u00b7 January 2024<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/01\/trending-locations\/\">Choosing the right U.S. market for a pop-up<\/a><\/h3><p>Compare audience fit, neighborhood context and the practical demands of opening in a new city.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/01\/trending-locations\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/01\/trending-locations\/\" aria-label=\"Choosing the right U.S. market for a pop-up\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship-768x1152.webp\" alt=\"The Adidas Y-3 flagship interior in West Hollywood\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22001\"><div><span class=\"meta\">Planning guide \u00b7 January 2024<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/25\/redefining-luxury-retail-the-role-of-experiential-marketing-in-high-end-shopping\/\">Experiential marketing in luxury retail<\/a><\/h3><p>How service, place and product discovery shape a physical luxury experience.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/25\/redefining-luxury-retail-the-role-of-experiential-marketing-in-high-end-shopping\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/25\/redefining-luxury-retail-the-role-of-experiential-marketing-in-high-end-shopping\/\" aria-label=\"Experiential marketing in luxury retail\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-bal-harbour-768x512.webp\" alt=\"Guests inside the Bal Harbour Shops ACCESS courtyard in Destin.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"20003\"><div><span class=\"meta\">Planning guide \u00b7 December 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/22\/art-of-storytelling\/\">Storytelling in experiential marketing<\/a><\/h3><p>Build a story people can enter, interact with and carry away.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/22\/art-of-storytelling\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/22\/art-of-storytelling\/\" aria-label=\"Storytelling in experiential marketing\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/oliver-tree-meme-museum-hero-768x480.webp\" alt=\"Oliver Tree\u2019s Cowboy Tears Meme Museum pop-up in Los Angeles\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22006\"><div><span class=\"meta\">Planning guide \u00b7 December 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/15\/global-to-local-adaptation\/\">Bringing brands into the U.S. market<\/a><\/h3><p>Translate a global brand into an experience that makes sense to the local audience.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/15\/global-to-local-adaptation\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/12\/15\/global-to-local-adaptation\/\" aria-label=\"Bringing brands into the U.S. market\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field-768x513.webp\" alt=\"The completed Kamikoto kiosk at Roosevelt Field.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22013\"><div><span class=\"meta\">Planning guide \u00b7 January 2024<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/18\/unveiling-the-psychology-of-pop-up-engagement-what-drives-consumer-interaction\/\">What drives engagement at a pop-up?<\/a><\/h3><p>Design participation around a clear invitation and a reason to spend time with the brand.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/18\/unveiling-the-psychology-of-pop-up-engagement-what-drives-consumer-interaction\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/18\/unveiling-the-psychology-of-pop-up-engagement-what-drives-consumer-interaction\/\" aria-label=\"What drives engagement at a pop-up?\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-hayley-kiyoko-panorama-768x576.webp\" alt=\"Guests inside the Panorama projection environment.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22004\"><div><span class=\"meta\">Planning guide \u00b7 January 2024<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/11\/exclusivity-and-experience\/\">Exclusivity and experience in luxury retail<\/a><\/h3><p>Use thoughtful access and personal attention to deepen the retail visit.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/11\/exclusivity-and-experience\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/11\/exclusivity-and-experience\/\" aria-label=\"Exclusivity and experience in luxury retail\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-bal-harbour-768x512.webp\" alt=\"Guests inside the Bal Harbour Shops ACCESS courtyard in Destin.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"20001\"><div><span class=\"meta\">Planning guide \u00b7 September 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/09\/13\/going-viral\/\">How activations become shared moments<\/a><\/h3><p>Give people something worth participating in before asking them to share it.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/09\/13\/going-viral\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article>\n<article class=\"pov-card\" data-post=\"22005\"><div><span class=\"meta\">Planning guide \u00b7 August 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/08\/28\/influencer-collaborations\/\">Influencer collaborations in experiential marketing<\/a><\/h3><p>Match the creator, audience and on-site experience so the partnership has a clear purpose.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/08\/28\/influencer-collaborations\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/08\/28\/influencer-collaborations\/\" aria-label=\"Influencer collaborations in experiential marketing\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aliexpress-los-angeles-768x512.webp\" alt=\"The completed AliHouse entrance during the Los Angeles summer tour, 2023.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22008\"><div><span class=\"meta\">Planning guide \u00b7 November 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/11\/01\/on-the-road-to-brand-success\/\">Taking brand experiences on the road<\/a><\/h3><p>Plan the vehicle, route and operational details as parts of the same brand experience.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/11\/01\/on-the-road-to-brand-success\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/11\/01\/on-the-road-to-brand-success\/\" aria-label=\"Taking brand experiences on the road\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-ed-sheeran-equals-bus-768x1024.webp\" alt=\"The Equals double-decker brings Ed Sheeran\u2019s album identity onto New York\u2019s streets.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22009\"><div><span class=\"meta\">Planning guide \u00b7 September 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/\">Mall pop-ups: designing for the way people shop<\/a><\/h3><p>Make temporary retail work within the rhythms and expectations of a shopping destination.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/\" aria-label=\"Mall pop-ups: designing for the way people shop\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field-768x513.webp\" alt=\"The completed Kamikoto kiosk at Roosevelt Field.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22012\"><div><span class=\"meta\">Planning guide \u00b7 October 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/10\/12\/uncorking-success\/\">Wine and spirits experiences built around culture<\/a><\/h3><p>Connect product discovery with music, art, hospitality and the people already gathering there.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/10\/12\/uncorking-success\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/10\/12\/uncorking-success\/\" aria-label=\"Wine and spirits experiences built around culture\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-allegro-grammy-museum-768x512.webp\" alt=\"The GRAMMY Museum rooftop becomes a block party above Downtown Los Angeles.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22002\"><div><span class=\"meta\">Planning guide \u00b7 October 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/10\/08\/power-of-humor\/\">Humor, play and participation<\/a><\/h3><p>Make the brand idea easy to join through playful, purposeful interaction.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/10\/08\/power-of-humor\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2023\/10\/08\/power-of-humor\/\" aria-label=\"Humor, play and participation\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-oliver-tree-cowboy-tears-768x480.webp\" alt=\"A bull-shaped vehicle on a yellow basketball court at Oliver Tree\u2019s Cowboy Tears activation.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<article class=\"pov-card\" data-post=\"22010\"><div><span class=\"meta\">Planning guide \u00b7 July 2023<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2023\/07\/15\/experiential-for-web3-nft\/\">Experiential marketing for Web3 communities<\/a><\/h3><p>Bring digital communities into physical spaces with a clear reason to participate.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2023\/07\/15\/experiential-for-web3-nft\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/article>\n<article class=\"pov-card\" data-post=\"22011\"><div><span class=\"meta\">Archive \u00b7 January 2024<\/span><h3><a href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/15\/the-ultimate-cultural-calendar-monthly-must-activate-events-for-brands-in-2024\/\">The 2024 cultural calendar: archive<\/a><\/h3><p>A historical look at cultural moments and activation planning in 2024.<\/p><a class=\"story-link\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/15\/the-ultimate-cultural-calendar-monthly-must-activate-events-for-brands-in-2024\/\">Read the story <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><a class=\"image\" href=\"https:\/\/popupagency.com\/index.php\/2024\/01\/15\/the-ultimate-cultural-calendar-monthly-must-activate-events-for-brands-in-2024\/\" aria-label=\"The 2024 cultural calendar: archive\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-rabble-interscope-coachella-2023-768x512.webp\" alt=\"Rabble\u2019s branded bar within the Interscope House gathering.\" width=\"768\" height=\"512\" loading=\"lazy\" decoding=\"async\"><\/a><\/article>\n<div class=\"archive-links\"><a href=\"https:\/\/popupagency.com\/index.php\/category\/insights-news\/\">Browse insights by topic \u2197<\/a><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The POPUP Pulse POV \u2022 Insights \u2022 News Browse insights by topic \u2197 POV (Case Studies) Insights \u2022 News Selected work Project: September 2026 \u00b7 Boyle Heights, Los Angeles Total Wireless: a little closer to home A Boyle Heights storefront opened into the sights, sounds and scents of Guadalajara. Read the story \u2197 Project: 2026 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-6117","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POV \u2013 POPUP Agency<\/title>\n<meta name=\"description\" content=\"Ideas and perspectives from POPUP Agency on experiential marketing, brand activations, pop-up retail and creating meaningful connections with audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/pov\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POV \u2013 POPUP Agency\" \/>\n<meta property=\"og:description\" content=\"Ideas and perspectives from POPUP Agency on experiential marketing, brand activations, pop-up retail and creating meaningful connections with audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popupagency.com\/index.php\/pov\/\" \/>\n<meta property=\"og:site_name\" content=\"POPUP Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T15:10:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-total-wireless-mexico-transferred-768x512.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/\",\"name\":\"POV \u2013 POPUP Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-total-wireless-mexico-transferred-768x512.webp\",\"datePublished\":\"2026-05-26T20:30:11+00:00\",\"dateModified\":\"2026-10-05T15:10:03+00:00\",\"description\":\"Ideas and perspectives from POPUP Agency on experiential marketing, brand activations, pop-up retail and creating meaningful connections with audiences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/#primaryimage\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-total-wireless-mexico-transferred-768x512.webp\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-total-wireless-mexico-transferred-768x512.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/pov\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/popupagency.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"POV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"name\":\"POPUP Agency\",\"description\":\"A 360\u00b0 Creative Experiential Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/popupagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\",\"name\":\"POPUP Agency\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"width\":1600,\"height\":395,\"caption\":\"POPUP Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/popup\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/thepopup-agency\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"POV \u2013 POPUP Agency","description":"Ideas and perspectives from POPUP Agency on experiential marketing, brand activations, pop-up retail and creating meaningful connections with audiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/popupagency.com\/index.php\/pov\/","og_locale":"en_US","og_type":"article","og_title":"POV \u2013 POPUP Agency","og_description":"Ideas and perspectives from POPUP Agency on experiential marketing, brand activations, pop-up retail and creating meaningful connections with audiences.","og_url":"https:\/\/popupagency.com\/index.php\/pov\/","og_site_name":"POPUP Agency","article_modified_time":"2026-10-05T15:10:03+00:00","og_image":[{"url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-total-wireless-mexico-transferred-768x512.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/popupagency.com\/index.php\/pov\/","url":"https:\/\/popupagency.com\/index.php\/pov\/","name":"POV \u2013 POPUP Agency","isPartOf":{"@id":"https:\/\/popupagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/popupagency.com\/index.php\/pov\/#primaryimage"},"image":{"@id":"https:\/\/popupagency.com\/index.php\/pov\/#primaryimage"},"thumbnailUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-total-wireless-mexico-transferred-768x512.webp","datePublished":"2026-05-26T20:30:11+00:00","dateModified":"2026-10-05T15:10:03+00:00","description":"Ideas and perspectives from POPUP Agency on experiential marketing, brand activations, pop-up retail and creating meaningful connections with audiences.","breadcrumb":{"@id":"https:\/\/popupagency.com\/index.php\/pov\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/popupagency.com\/index.php\/pov\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/index.php\/pov\/#primaryimage","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-total-wireless-mexico-transferred-768x512.webp","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-total-wireless-mexico-transferred-768x512.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/popupagency.com\/index.php\/pov\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/popupagency.com\/"},{"@type":"ListItem","position":2,"name":"POV"}]},{"@type":"WebSite","@id":"https:\/\/popupagency.com\/#website","url":"https:\/\/popupagency.com\/","name":"POPUP Agency","description":"A 360\u00b0 Creative Experiential Agency","publisher":{"@id":"https:\/\/popupagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/popupagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/popupagency.com\/#organization","name":"POPUP Agency","url":"https:\/\/popupagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","width":1600,"height":395,"caption":"POPUP Agency"},"image":{"@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/popup\/","https:\/\/www.linkedin.com\/company\/thepopup-agency\/"]}]}},"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=6117"}],"version-history":[{"count":10,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/revisions"}],"predecessor-version":[{"id":900613,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/revisions\/900613"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=6117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}