{"id":6117,"date":"2026-05-26T20:30:11","date_gmt":"2026-05-26T20:30:11","guid":{"rendered":"https:\/\/popupagency.com\/?page_id=6117"},"modified":"2026-08-18T16:55:16","modified_gmt":"2026-08-18T16:55:16","slug":"pov","status":"publish","type":"page","link":"https:\/\/popupagency.com\/index.php\/pov\/","title":{"rendered":"POV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6117\" class=\"elementor elementor-6117\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b031d02 e-con-full animated-fast e-flex elementor-invisible e-con e-parent\" data-id=\"b031d02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:&quot;500&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa90256 e-con-full e-flex e-con e-child\" data-id=\"aa90256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9892a6e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9892a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The POPUP Pulse<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2539299 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2539299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>POV \u2022 Insights \u2022 News<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8685bc3 e-flex e-con-boxed e-con e-parent\" data-id=\"8685bc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e43e945 e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"e43e945\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal_mobile&quot;:&quot;center&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;disable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"239331653\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2393316531\" data-tab-title-id=\"e-n-tab-title-2393316531\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2393316531\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPOV (Case Studies)\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2393316532\" data-tab-title-id=\"e-n-tab-title-2393316532\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2393316532\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tInsights \u2022 News\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2393316531\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2393316531\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-7d0bb93 e-con-full e-flex e-con e-child\" data-id=\"7d0bb93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bea116 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4bea116\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;7305&quot;,&quot;columns&quot;:1,&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-7305\">.elementor-7305 .elementor-element.elementor-element-73b69ae5{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-7305 .elementor-element.elementor-element-56becb70{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:35px 35px;--row-gap:35px;--column-gap:35px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:30px;--padding-bottom:0px;--padding-left:0px;--padding-right:90px;}.elementor-7305 .elementor-element.elementor-element-36957e53{margin:-6px 0px calc(var(--kit-widget-spacing, 0px) + -7px) 0px;width:var( --container-widget-width, 68% );max-width:68%;--container-widget-width:68%;--container-widget-flex-grow:0;}.elementor-7305 .elementor-element.elementor-element-38ddd091{margin-bottom:0px;margin:-5px 0px calc(var(--kit-widget-spacing, 0px) + -7px) 0px;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button{font-family:var( --e-global-typography-1d89bc2-font-family ), Sans-serif;font-size:var( --e-global-typography-1d89bc2-font-size );font-weight:var( --e-global-typography-1d89bc2-font-weight );line-height:var( --e-global-typography-1d89bc2-line-height );letter-spacing:var( --e-global-typography-1d89bc2-letter-spacing );word-spacing:var( --e-global-typography-1d89bc2-word-spacing );fill:var( --e-global-color-primary );color:var( --e-global-color-primary );background-color:var( --e-global-color-f08554b );border-style:none;border-radius:10px 10px 10px 10px;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:hover, .elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:focus{color:var( --e-global-color-primary );background-color:var( --e-global-color-f08554b );border-color:var( --e-global-color-2af1885 );}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:hover svg, .elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-7305 .elementor-element.elementor-element-4366f5c5 img{width:100%;max-width:100%;height:400px;object-fit:contain;object-position:center center;}.elementor-7305 .elementor-element.elementor-element-4366f5c5{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-7305 .elementor-element.elementor-element-56becb70{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-7305 .elementor-element.elementor-element-36957e53{margin:-5px 0px calc(var(--kit-widget-spacing, 0px) + -5px) 0px;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button{font-size:var( --e-global-typography-1d89bc2-font-size );line-height:var( --e-global-typography-1d89bc2-line-height );letter-spacing:var( --e-global-typography-1d89bc2-letter-spacing );word-spacing:var( --e-global-typography-1d89bc2-word-spacing );}}@media(max-width:767px){.elementor-7305 .elementor-element.elementor-element-73b69ae5{--flex-direction:column-reverse;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:-50px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:25px;--padding-left:15px;--padding-right:15px;}.elementor-7305 .elementor-element.elementor-element-56becb70{--margin-top:-30px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-7305 .elementor-element.elementor-element-36957e53{text-align:center;margin:-3px 0px calc(var(--kit-widget-spacing, 0px) + -6px) 0px;}.elementor-7305 .elementor-element.elementor-element-36957e53.elementor-element{--align-self:center;}.elementor-7305 .elementor-element.elementor-element-38ddd091{text-align:center;}.elementor-7305 .elementor-element.elementor-element-59d50341 .elementor-button{font-size:var( --e-global-typography-1d89bc2-font-size );line-height:var( --e-global-typography-1d89bc2-line-height );letter-spacing:var( --e-global-typography-1d89bc2-letter-spacing );word-spacing:var( --e-global-typography-1d89bc2-word-spacing );}.elementor-7305 .elementor-element.elementor-element-4366f5c5 img{height:345px;}}@media(min-width:768px){.elementor-7305 .elementor-element.elementor-element-56becb70{--width:75%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-14043 post-14043 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/\">Adidas Y-3 Retail Experiences and Pop-Up<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>POPUP partnered with Y-3 to support the brand&#8217;s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in 2024 before helping reimagine its SoHo..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-scaled.webp\" class=\"attachment-full size-full wp-image-14044\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-scaled.webp 1920w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-1024x683.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-768x512.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_128-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-14000 post-14000 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/elevenlabs-ny-tech-week-retail-pop-up-experience\/\">ElevenLabs NY Tech Week Retail Pop-Up Experience<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>For New York Tech Week, POPUP partnered with ElevenLabs to transform a SoHo storefront into an immersive, voice-powered experience that brought one of the world&#8217;s leading AI companies into..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/elevenlabs-ny-tech-week-retail-pop-up-experience\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/elevenlabs-ny-tech-week-retail-pop-up-experience\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/ELNYC-Digital-EricaWestley-81-1-scaled.jpg\" class=\"attachment-full size-full wp-image-12476\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/ELNYC-Digital-EricaWestley-81-1-scaled.jpg 2560w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/ELNYC-Digital-EricaWestley-81-1-300x200.jpg 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/ELNYC-Digital-EricaWestley-81-1-1024x683.jpg 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/ELNYC-Digital-EricaWestley-81-1-768x512.jpg 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/ELNYC-Digital-EricaWestley-81-1-1536x1024.jpg 1536w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/ELNYC-Digital-EricaWestley-81-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-13975 post-13975 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/lotto-sport-u-s-flagship-pop-up\/\">Lotto Sport &#8211; U.S. Flagship Pop-Up<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>To celebrate both Lotto Sport&#8217;s major U.S. relaunch and the excitement surrounding the 2026 World Cup, POPUP partnered with the iconic Italian sportswear brand to create a flagship retail..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/lotto-sport-u-s-flagship-pop-up\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/lotto-sport-u-s-flagship-pop-up\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1710\" height=\"1140\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lotto-Sport.png\" class=\"attachment-full size-full wp-image-13977\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lotto-Sport.png 1710w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lotto-Sport-300x200.png 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lotto-Sport-1024x683.png 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lotto-Sport-768x512.png 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lotto-Sport-1536x1024.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-13963 post-13963 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/jaded-london\/\">Jaded London: American Pop-Up Tour<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>POPUP partnered with Jaded London to bring one of Britain&#8217;s fastest-growing fashion brands to the U.S. through a multi-city retail tour strategically aligned with three of the year&#8217;s biggest..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/jaded-london\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/jaded-london\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1140\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Jaded-London.png\" class=\"attachment-full size-full wp-image-13964\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Jaded-London.png 1710w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Jaded-London-300x200.png 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Jaded-London-1024x683.png 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Jaded-London-768x512.png 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Jaded-London-1536x1024.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-13943 post-13943 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/candy-king-usa-retail-experience-debut\/\">Candy King: USA Retail Experience Debut<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>POPUP partnered with Candy King to help introduce the beloved European confectionery brand to the United States by bringing its first-ever American retail store to life in New York..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/candy-king-usa-retail-experience-debut\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/candy-king-usa-retail-experience-debut\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1704\" height=\"1132\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Candy-King-4.webp\" class=\"attachment-full size-full wp-image-13944\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Candy-King-4.webp 1704w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Candy-King-4-300x199.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Candy-King-4-1024x680.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Candy-King-4-768x510.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Candy-King-4-1536x1020.webp 1536w\" sizes=\"(max-width: 1704px) 100vw, 1704px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-13926 post-13926 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/dossier-irl-premiere-pop-up-experiences\/\">Dossier: IRL Premiere Pop-Up &amp; Experiences<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>As Dossier expanded beyond its digital roots, POPUP partnered with the fragrance brand to launch its first-ever immersive retail experience, introducing consumers to Dossier in a physical environment for..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/dossier-irl-premiere-pop-up-experiences\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/dossier-irl-premiere-pop-up-experiences\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1140\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Dossier.png\" class=\"attachment-full size-full wp-image-13927\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Dossier.png 1710w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Dossier-300x200.png 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Dossier-1024x683.png 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Dossier-768x512.png 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Dossier-1536x1024.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-13918 post-13918 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/kraft-march-madness-mac-cheese-mobile-tv-spot\/\">Kraft: March Madness Mac &#038; Cheese Mobile Pop-Up TV Spot<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>Taking Mac &amp; Cheese to the Max! During the 2022 College Basketball Championship, POPUP partnered with Kraft Mac &amp; Cheese to launch a custom-branded Mac Truck that delivered comfort..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/kraft-march-madness-mac-cheese-mobile-tv-spot\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/kraft-march-madness-mac-cheese-mobile-tv-spot\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1140\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Kraft.png\" class=\"attachment-full size-full wp-image-13919\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Kraft.png 1710w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Kraft-300x200.png 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Kraft-1024x683.png 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Kraft-768x512.png 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Kraft-1536x1024.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-13889 post-13889 post type-post status-publish format-standard has-post-thumbnail hentry category-pov-case-studies\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/brooklyn-industries-retail\/\">Brooklyn Industries Flagship Retail Store<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>Brooklyn Industries Goes Flagship! As Brooklyn Industries expanded into Williamsburg, POPUP helped bring the brand&#8217;s newest flagship retail destination to life with a space designed to reflect the creativity..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/brooklyn-industries-retail\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/brooklyn-industries-retail\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1140\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brooklyn.png\" class=\"attachment-full size-full wp-image-13916\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brooklyn.png 1710w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brooklyn-300x200.png 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brooklyn-1024x683.png 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brooklyn-768x512.png 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brooklyn-1536x1024.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"5\" data-next-page=\"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"e-load-more-message\">That&#039;s it! Please contact us for more.<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2393316532\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2393316532\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-c95df19 e-con-full e-flex e-con e-child\" data-id=\"c95df19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7d90f elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"3b7d90f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;7305&quot;,&quot;columns&quot;:1,&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"7305\" class=\"elementor elementor-7305 e-loop-item e-loop-item-14114 post-14114 post type-post status-publish format-standard has-post-thumbnail hentry category-insights-news\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-73b69ae5 e-flex e-con-boxed e-con e-parent\" data-id=\"73b69ae5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56becb70 e-con-full e-flex e-con e-child\" data-id=\"56becb70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36957e53 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"36957e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/30\/why-brands-are-betting-64-billion-on-experiential-marketing-and-live-brand-activations\/\">Why Brands Are Betting $64 Billion on Experiential Marketing and Live Brand Activations<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddd091 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"38ddd091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\t<p>American brands spent $64 billion last year putting real people in real rooms. That number is climbing fast. If you&#8217;re running marketing in 2026 and still filing experiential under..\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d50341 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"59d50341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/30\/why-brands-are-betting-64-billion-on-experiential-marketing-and-live-brand-activations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f5c5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4366f5c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/30\/why-brands-are-betting-64-billion-on-experiential-marketing-and-live-brand-activations\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1140\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brands.webp\" class=\"attachment-full size-full wp-image-14115\" alt=\"\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brands.webp 1710w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brands-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brands-1024x683.webp 1024w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brands-768x512.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Brands-1536x1024.webp 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The POPUP Pulse POV \u2022 Insights \u2022 News POV (Case Studies) Insights \u2022 News Read More Read More Read More Read More Read More Read More Read More Read More That&#039;s it! Please contact us for more. Read More<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-6117","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=6117"}],"version-history":[{"count":10,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/revisions"}],"predecessor-version":[{"id":15345,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/pages\/6117\/revisions\/15345"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=6117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}