{"id":13021,"date":"2026-07-27T16:51:25","date_gmt":"2026-07-27T16:51:25","guid":{"rendered":"https:\/\/popupagency.com\/?p=13021"},"modified":"2026-07-29T22:28:25","modified_gmt":"2026-07-29T22:28:25","slug":"allegro-cellars-grammy-museum-block-party","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/allegro-cellars-grammy-museum-block-party\/","title":{"rendered":"Allegro Cellars: Grammy Museum Block Party"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13021\" class=\"elementor elementor-13021\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccf7daf e-flex e-con-boxed e-con e-parent\" data-id=\"4ccf7daf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4eac44f e-con e-atomic-element e-flexbox-base e-d9c5ce2 \" data-id=\"4eac44f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4eac44f\" data-e-type=\"e-flexbox\" data-id=\"4eac44f\">\n    \t\t<div class=\"elementor-element elementor-element-45603f2 elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"45603f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-2x2\"><video src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Allegro-Cellars-1-MIN-VIDEO-FINAL.mp4\" autoplay muted loop playsinline><\/video><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_a9e7b66079fd47ac8ad7c8749624e277-mv2-1.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/AllegroBlockParty_023.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/06\/IMG_4739-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/4D7A5781-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_2714-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_5661-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/AllegroBlockParty_070.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Violet-Camacho-Liz-Gonzalez8-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/43c3cb85-9fce-4569-9708-a4149451cdea-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/4D7A5537-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Tiffany-Keller-for-Rabble-Wine.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-53d1735d elementor-widget elementor-widget-text-editor\" data-id=\"53d1735d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>&#8220;Driving Market Penetration with the Hispanic Consumer&#8221;<br \/><\/b><br \/>Allegro Cellars is a hot new wine brand from Paso Robles, California &#8211; who engages Pop Up Agency as their official Agency of Record.<br \/><br \/>We collaborate with the brand on a year-round basis to create dynamic, engaging and impactful experiences and tasting events for the brand to tap into the Hispanic Consumer Base.<br \/><br \/>We currently activate in Los Angeles, Miami and New York and run a slate of exciting campaigns throughout the year, such as:<br \/><br \/>\u25cf Miami Marlins x Allegro\u00a0Cellars Hispanic Heritage Concerts<br \/>\u25cf Smorgasburg Miami Art Basel Weekend Partnership, Miami<br \/>\u25cf CONCACAF Watch Parties with Wynwood Marketplace, Miami<br \/>\u25cf Street Art After Dark partnership with Wynwood Walls, Miami<br \/>\u25cf Grammy Museum Block Party, Los Angeles<br \/>\u25cf Grand Central Market Activation Weekends, Los Angeles<br \/>\u25cf La Nueva Yo Conference Partnership, NY\/NJ<\/p><p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &amp; so much more!<br \/><br \/>Follow @AllegroCellars on Instagram to stay tuned for more info!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Driving Market Penetration with the Hispanic Consumer&#8221;Allegro Cellars is a hot new wine brand from Paso Robles, California &#8211; who engages Pop Up Agency as their official Agency of Record. We collaborate with the brand on a year-round basis to create dynamic, engaging and impactful experiences and tasting events for the brand to tap into [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13151,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=13021"}],"version-history":[{"count":10,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13021\/revisions"}],"predecessor-version":[{"id":13154,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13021\/revisions\/13154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media\/13151"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=13021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=13021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=13021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}