{"id":13227,"date":"2026-07-27T20:02:10","date_gmt":"2026-07-27T20:02:10","guid":{"rendered":"https:\/\/popupagency.com\/?p=13227"},"modified":"2026-07-29T22:28:12","modified_gmt":"2026-07-29T22:28:12","slug":"rabble-wine-coachella-weekend-pop-up","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/rabble-wine-coachella-weekend-pop-up\/","title":{"rendered":"Rabble Wine: Coachella Weekend Pop-Up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13227\" class=\"elementor elementor-13227\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3dd4f9 e-flex e-con-boxed e-con e-parent\" data-id=\"1d3dd4f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21c5e153 e-con e-atomic-element e-flexbox-base e-21c5e153-2db74a8 \" data-id=\"21c5e153\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"21c5e153\" data-e-type=\"e-flexbox\" data-id=\"21c5e153\">\n    \t\t<div class=\"elementor-element elementor-element-5b11af53 elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"5b11af53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-2x2\"><video src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_4873.mov\" autoplay muted loop playsinline><\/video><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/CJP19393-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/CJP21358-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/CJP18207-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/INTERSCOPE2023_0415_154840-8316_DLG.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_4813-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_4812-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_4824-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/INTERSCOPE2023_0415_140350-6925_DLG.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_4866-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_4841-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/INTERSCOPE2023_0415_151250-7292_DLG.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-40f1b4a4 elementor-widget elementor-widget-text-editor\" data-id=\"40f1b4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>&#8220;Cool People Drinking Cool Wine.&#8221;<\/strong><br \/><br \/>As Experiential Agency of Record for Rabble Wine, we&#8217;re always looking for fun, creative ways to activate the brand in new spaces. For 2023, we took the fun to the desert and teamed up with Interscope Records to keep their annual Coachella House party refreshed with Rabble&#8217;s Rose and Sauvignon Blanc.<\/p><p><br \/>We brought along one of our favorite artists-in-residence to custom create bespoke Rabble Wine Bottles (which have an awesome augmented reality feature), as well as having fun giveaways, brand ambassador sampling teams, a custom bar buildout and a weekend full of fun programming.<br \/><br \/><strong>Coachella Valley, CA<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Cool People Drinking Cool Wine.&#8221; As Experiential Agency of Record for Rabble Wine, we&#8217;re always looking for fun, creative ways to activate the brand in new spaces. For 2023, we took the fun to the desert and teamed up with Interscope Records to keep their annual Coachella House party refreshed with Rabble&#8217;s Rose and Sauvignon [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13229,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=13227"}],"version-history":[{"count":10,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13227\/revisions"}],"predecessor-version":[{"id":13261,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13227\/revisions\/13261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media\/13229"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=13227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=13227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=13227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}