{"id":13374,"date":"2026-07-27T21:41:47","date_gmt":"2026-07-27T21:41:47","guid":{"rendered":"https:\/\/popupagency.com\/?p=13374"},"modified":"2026-10-02T19:48:55","modified_gmt":"2026-10-02T19:48:55","slug":"deadmau5-pop-up-takeover-ft-mclaren","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/","title":{"rendered":"DEADMAU5: Pop-Up Takeover ft. McLaren"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13374\" class=\"elementor elementor-13374\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-134e7deb e-flex e-con-boxed e-con e-parent\" data-id=\"134e7deb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6afac04f e-con e-atomic-element e-flexbox-base e-6afac04f-d708e42 \" data-id=\"6afac04f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6afac04f\" data-e-type=\"e-flexbox\" data-id=\"6afac04f\">\n    \t\t<div class=\"elementor-element elementor-element-726aa8ff elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"726aa8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-2x2\"><video src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Deadmau5.mp4\" autoplay muted loop playsinline><\/video><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_5714.jpeg\" alt=\"A branded orange McLaren parked outside the deadmau5 pop-up at night.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/fancy-deadmau5-pop-up-7958.jpg\" alt=\"Visitors browsing art and red-and-black jackets inside the deadmau5 pop-up.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_5617-scaled.jpg\" alt=\"Vehicle sketches and graphic artwork laid out for the deadmau5 collaboration.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_5783.jpeg\" alt=\"A line of visitors outside the illuminated deadmau5 pop-up storefront.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_5889.jpeg\" alt=\"deadmau5 apparel displayed beside gaming stations inside the pop-up.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_5791.jpeg\" alt=\"Branded McLaren cars outside the pop-up with raised doors and headlights on.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2-1.jpg\" alt=\"A visitor wearing an oversized mouse-head helmet outside the deadmau5 pop-up.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_9796-scaled.jpg\" alt=\"A group taking a selfie at the pop-up signing table.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0004-Joe-Brady-Photography.jpg\" alt=\"A yellow mouse-head helmet displayed with gaming controllers.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_9752-scaled.jpg\" alt=\"A music CD being signed at the deadmau5 pop-up.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/fancy-deadmau5-pop-up-7888.jpg\" alt=\"Visitors posing with artwork and a red mouse-head helmet inside the pop-up.\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-39b3d5ba elementor-widget elementor-widget-text-editor\" data-id=\"39b3d5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #fff; margin: 12px 0 18px;\">An artist\u2019s world, beyond the stage.<\/h2><p style=\"margin: 0 0 18px;\">Across collaborations with deadmau5 and his team, POPUP brought the artist\u2019s visual and musical world into pop-ups and fan experiences in Los Angeles, New York, London and Colorado.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">A recognizable world in each city.<\/h2><p style=\"margin: 0 0 18px;\">The experiences combined meet-and-greets, a mau5head gallery, art installations, limited-edition merchandise and interactive music powered by Specdrums. The Cube V3 McLaren carried another recognizable part of the artist\u2019s identity into the environment.<\/p><p style=\"margin: 0 0 18px;\">POPUP connected experiential design, retail presentation, local production and fan programming. Each chapter offered its own setting while retaining the humor, imagery and community surrounding deadmau5 and mau5trap.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">From the store to the soundtrack.<\/h2><p style=\"margin: 0 0 18px;\">The London takeover connected McLaren, ISHU and deadmau5 through merchandise, appearances and music. A curated Powered by McLaren playlist extended the collaboration beyond the shop. Other chapters followed the Cube V3 tour and Day of the deadmau5, preserving a continuing relationship with fans.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">Explore the chapters<\/h2><p>Original films document the different cities and collaborations.<\/p><details style=\"margin: 16px 0;\"><summary style=\"cursor: pointer; color: #b4f64c;\">Cube V3 \u2014 Los Angeles<\/summary><p><div class=\"popup-media-choice\" style=\"min-height:400px\" data-popup-player=\"https:\/\/www.youtube-nocookie.com\/embed\/vYZehcjcfdE?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" data-player-title=\"Cube V3 \u2014 Los Angeles \u2014 recap film\" data-player-height=\"400\"><p class=\"popup-media-title\">Cube V3 \u2014 Los Angeles \u2014 recap film<\/p><p>Load this player to connect to YouTube. That service may use cookies and collect playback information.<\/p><button type=\"button\" class=\"popup-media-load\">Load YouTube player<\/button><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/vYZehcjcfdE?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197<\/a><\/div><\/p><\/details><details style=\"margin: 16px 0;\"><summary style=\"cursor: pointer; color: #b4f64c;\">Day of the deadmau5 \u2014 Colorado<\/summary><p><div class=\"popup-media-choice\" style=\"min-height:400px\" data-popup-player=\"https:\/\/www.youtube-nocookie.com\/embed\/cTNGiFhrLRM?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" data-player-title=\"Day of the deadmau5 \u2014 Colorado \u2014 recap film\" data-player-height=\"400\"><p class=\"popup-media-title\">Day of the deadmau5 \u2014 Colorado \u2014 recap film<\/p><p>Load this player to connect to YouTube. That service may use cookies and collect playback information.<\/p><button type=\"button\" class=\"popup-media-load\">Load YouTube player<\/button><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/cTNGiFhrLRM?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197<\/a><\/div><\/p><\/details><details style=\"margin: 16px 0;\"><summary style=\"cursor: pointer; color: #b4f64c;\">Cube V3 \u2014 New York<\/summary><p><div class=\"popup-media-choice\" style=\"min-height:400px\" data-popup-player=\"https:\/\/www.youtube-nocookie.com\/embed\/6eESG4kgFbk?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" data-player-title=\"Cube V3 \u2014 New York \u2014 recap film\" data-player-height=\"400\"><p class=\"popup-media-title\">Cube V3 \u2014 New York \u2014 recap film<\/p><p>Load this player to connect to YouTube. That service may use cookies and collect playback information.<\/p><button type=\"button\" class=\"popup-media-load\">Load YouTube player<\/button><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/6eESG4kgFbk?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197<\/a><\/div><\/p><\/details><details style=\"margin: 16px 0;\"><summary style=\"cursor: pointer; color: #b4f64c;\">TIDAL \u00d7 Cube V3 \u2014 New York<\/summary><p><div class=\"popup-media-choice\" style=\"min-height:400px\" data-popup-player=\"https:\/\/www.youtube-nocookie.com\/embed\/n38tDy6irqY?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" data-player-title=\"TIDAL \u00d7 Cube V3 \u2014 New York \u2014 recap film\" data-player-height=\"400\"><p class=\"popup-media-title\">TIDAL \u00d7 Cube V3 \u2014 New York \u2014 recap film<\/p><p>Load this player to connect to YouTube. That service may use cookies and collect playback information.<\/p><button type=\"button\" class=\"popup-media-load\">Load YouTube player<\/button><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/n38tDy6irqY?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197<\/a><\/div><\/p><\/details><details style=\"margin: 16px 0;\"><summary style=\"cursor: pointer; color: #b4f64c;\">Lots of Stuff in a Store \u2014 New York<\/summary><p><div class=\"popup-media-choice\" style=\"min-height:400px\" data-popup-player=\"https:\/\/www.youtube-nocookie.com\/embed\/vauFAW_62tA?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" data-player-title=\"Lots of Stuff in a Store \u2014 New York \u2014 recap film\" data-player-height=\"400\"><p class=\"popup-media-title\">Lots of Stuff in a Store \u2014 New York \u2014 recap film<\/p><p>Load this player to connect to YouTube. That service may use cookies and collect playback information.<\/p><button type=\"button\" class=\"popup-media-load\">Load YouTube player<\/button><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/vauFAW_62tA?autoplay=0&#038;controls=1&#038;loop=0&#038;playsinline=1&#038;rel=0\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197<\/a><\/div><\/p><\/details><p style=\"margin: 0 0 16px;\"><a href=\"https:\/\/mixmag.net\/read\/deadmau5-pop-up-shop-london-news\">Read Mixmag\u2019s original London coverage \u2197<\/a><\/p><p style=\"margin: 0 0 16px;\"><a href=\"https:\/\/popupagency.com\/index.php\/playlist\/\">Listen to the McLaren playlist \u2197<\/a><\/p><section class=\"pua-recap-film\" style=\"margin: 32px 0;\"><h2 style=\"color: #fff; margin: 0 0 18px;\">Watch the experience<\/h2><p><video style=\"display: block; width: 100%; max-height: 580px; background: #000; border-radius: 12px;\" poster=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/IMG_5714.jpeg\" preload=\"none\" controls=\"controls\" width=\"300\" height=\"150\" aria-label=\"Project recap film\"><source src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Deadmau5.mp4\" type=\"video\/mp4\" \/>Your browser does not support embedded video.<\/video><\/p><\/section><p style=\"margin: 24px 0 16px;\"><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential design and production services \u2197<\/a><\/p><p style=\"margin-top: 28px; padding-top: 18px; border-top: 1px solid #4b4e46; font-size: 16px;\"><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An artist\u2019s world, beyond the stage. Across collaborations with deadmau5 and his team, POPUP brought the artist\u2019s visual and musical world into pop-ups and fan experiences in Los Angeles, New York, London and Colorado. A recognizable world in each city. The experiences combined meet-and-greets, a mau5head gallery, art installations, limited-edition merchandise and interactive music powered [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13375,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>deadmau5 \u2014 Pop-Up Takeover with McLaren | POPUP Agency<\/title>\n<meta name=\"description\" content=\"Explore POPUP Agency\u2019s deadmau5 fan experiences, bringing together artist encounters, immersive installations, limited-edition merchandise and McLaren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"deadmau5 \u2014 Pop-Up Takeover with McLaren | POPUP Agency\" \/>\n<meta property=\"og:description\" content=\"Explore POPUP Agency\u2019s deadmau5 fan experiences, bringing together artist encounters, immersive installations, limited-edition merchandise and McLaren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/\" \/>\n<meta property=\"og:site_name\" content=\"POPUP Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-27T21:41:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T19:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/person\\\/f66f9e63d589134850eac25557384b42\"},\"headline\":\"DEADMAU5: Pop-Up Takeover ft. McLaren\",\"datePublished\":\"2026-07-27T21:41:47+00:00\",\"dateModified\":\"2026-10-02T19:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/\"},\"wordCount\":237,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg\",\"articleSection\":[\"POV (Case Studies)\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/\",\"name\":\"deadmau5 \u2014 Pop-Up Takeover with McLaren | POPUP Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg\",\"datePublished\":\"2026-07-27T21:41:47+00:00\",\"dateModified\":\"2026-10-02T19:48:55+00:00\",\"description\":\"Explore POPUP Agency\u2019s deadmau5 fan experiences, bringing together artist encounters, immersive installations, limited-edition merchandise and McLaren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#primaryimage\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"A visitor wears an oversized mouse-head helmet outside the deadmau5 pop-up.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/27\\\/deadmau5-pop-up-takeover-ft-mclaren\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/popupagency.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DEADMAU5: Pop-Up Takeover ft. McLaren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"name\":\"POPUP Agency\",\"description\":\"A 360\u00b0 Creative Experiential Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/popupagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\",\"name\":\"POPUP Agency\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"width\":1600,\"height\":395,\"caption\":\"POPUP Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/popup\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/thepopup-agency\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/person\\\/f66f9e63d589134850eac25557384b42\",\"name\":\"Alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf32fc6e58e533a3a0d81546e81e60c21ba7df308db1898080244b55943ecb95?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf32fc6e58e533a3a0d81546e81e60c21ba7df308db1898080244b55943ecb95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf32fc6e58e533a3a0d81546e81e60c21ba7df308db1898080244b55943ecb95?s=96&d=mm&r=g\",\"caption\":\"Alex\"},\"url\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/author\\\/alex\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"deadmau5 \u2014 Pop-Up Takeover with McLaren | POPUP Agency","description":"Explore POPUP Agency\u2019s deadmau5 fan experiences, bringing together artist encounters, immersive installations, limited-edition merchandise and McLaren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/","og_locale":"en_US","og_type":"article","og_title":"deadmau5 \u2014 Pop-Up Takeover with McLaren | POPUP Agency","og_description":"Explore POPUP Agency\u2019s deadmau5 fan experiences, bringing together artist encounters, immersive installations, limited-edition merchandise and McLaren.","og_url":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/","og_site_name":"POPUP Agency","article_published_time":"2026-07-27T21:41:47+00:00","article_modified_time":"2026-10-02T19:48:55+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg","type":"image\/jpeg"}],"author":"Alex","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alex","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#article","isPartOf":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/"},"author":{"name":"Alex","@id":"https:\/\/popupagency.com\/#\/schema\/person\/f66f9e63d589134850eac25557384b42"},"headline":"DEADMAU5: Pop-Up Takeover ft. McLaren","datePublished":"2026-07-27T21:41:47+00:00","dateModified":"2026-10-02T19:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/"},"wordCount":237,"commentCount":0,"publisher":{"@id":"https:\/\/popupagency.com\/#organization"},"image":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#primaryimage"},"thumbnailUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg","articleSection":["POV (Case Studies)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/","url":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/","name":"deadmau5 \u2014 Pop-Up Takeover with McLaren | POPUP Agency","isPartOf":{"@id":"https:\/\/popupagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#primaryimage"},"image":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#primaryimage"},"thumbnailUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg","datePublished":"2026-07-27T21:41:47+00:00","dateModified":"2026-10-02T19:48:55+00:00","description":"Explore POPUP Agency\u2019s deadmau5 fan experiences, bringing together artist encounters, immersive installations, limited-edition merchandise and McLaren.","breadcrumb":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#primaryimage","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Scuf-Gaming-deadmau5-0239-Joe-Brady-Photography-2.jpg","width":2048,"height":1365,"caption":"A visitor wears an oversized mouse-head helmet outside the deadmau5 pop-up."},{"@type":"BreadcrumbList","@id":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/deadmau5-pop-up-takeover-ft-mclaren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/popupagency.com\/"},{"@type":"ListItem","position":2,"name":"DEADMAU5: Pop-Up Takeover ft. McLaren"}]},{"@type":"WebSite","@id":"https:\/\/popupagency.com\/#website","url":"https:\/\/popupagency.com\/","name":"POPUP Agency","description":"A 360\u00b0 Creative Experiential Agency","publisher":{"@id":"https:\/\/popupagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/popupagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/popupagency.com\/#organization","name":"POPUP Agency","url":"https:\/\/popupagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","width":1600,"height":395,"caption":"POPUP Agency"},"image":{"@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/popup\/","https:\/\/www.linkedin.com\/company\/thepopup-agency\/"]},{"@type":"Person","@id":"https:\/\/popupagency.com\/#\/schema\/person\/f66f9e63d589134850eac25557384b42","name":"Alex","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cf32fc6e58e533a3a0d81546e81e60c21ba7df308db1898080244b55943ecb95?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf32fc6e58e533a3a0d81546e81e60c21ba7df308db1898080244b55943ecb95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf32fc6e58e533a3a0d81546e81e60c21ba7df308db1898080244b55943ecb95?s=96&d=mm&r=g","caption":"Alex"},"url":"https:\/\/popupagency.com\/index.php\/author\/alex\/"}]}},"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=13374"}],"version-history":[{"count":10,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13374\/revisions"}],"predecessor-version":[{"id":24235,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13374\/revisions\/24235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media\/13375"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=13374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=13374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=13374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}