{"id":13431,"date":"2026-07-27T22:29:52","date_gmt":"2026-07-27T22:29:52","guid":{"rendered":"https:\/\/popupagency.com\/?p=13431"},"modified":"2026-10-01T15:52:19","modified_gmt":"2026-10-01T15:52:19","slug":"ed-sheeran-nyc-equals-album-bus-tour","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/ed-sheeran-nyc-equals-album-bus-tour\/","title":{"rendered":"Ed Sheeran: NYC Equals Album Bus Tour"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13431\" class=\"elementor elementor-13431\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3b8aa5 e-con-full e-flex e-con e-parent\" data-id=\"1d3b8aa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d293a4a e-con e-atomic-element e-flexbox-base e-3d293a4a-f91d0bf \" data-id=\"3d293a4a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3d293a4a\" data-e-type=\"e-flexbox\" data-id=\"3d293a4a\">\n    \t\t\t\t  \t<video\n    data-id=\"4bd984d\" data-interaction-id=\"4bd984d\"\n    data-e-type=\"e-self-hosted-video\" data-interactions=\"null\"\n    \n    class=\"e-self-hosted-video-base\"\n    data-e-type=\"widget\" data-id=\"4bd984d\"\n\t\tclass=\"e-self-hosted-video-base\"\n\t\t\t\t\t\t\t\t\t\tcontrols\t\t\t\tcontrolslist=\"nodownload\"\t\tpreload=\"metadata\"\n\t>\n\t\t<source src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Ed-Sheeran.mp4#t=0\">\n\t<\/video>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cafed2 elementor-widget elementor-widget-text-editor\" data-id=\"5cafed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #fff; margin: 12px 0 18px;\">The album became a journey.<\/h2><p style=\"margin: 0 0 18px;\">For the launch of Ed Sheeran\u2019s Equals album, POPUP partnered with Warner Music Group and Atlantic Records to create a fan listening experience that moved through New York City.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">Designed around the artist\u2019s story.<\/h2><p style=\"margin: 0 0 18px;\">We wrapped a double-decker bus in the album artwork and shaped the interior around the record\u2019s atmosphere. A selected group of local fans joined a route beginning in Times Square, visiting favorite food stops and places connected to Ed\u2019s early performances in the city.<\/p><p style=\"margin: 0 0 18px;\">The project connected vehicle design and fabrication, route planning, guest experience, on-site production and content capture. The final stop was Irving Plaza, where Ed surprised the group with an intimate acoustic performance.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">A release with a personal connection.<\/h2><p style=\"margin: 0 0 18px;\">Music, place and an unexpected artist appearance turned the launch into a shared memory. The city became part of the story, giving fans a closer connection to the album and the person behind it.<\/p><p style=\"margin: 0 0 16px;\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ed-sheeran-10-city-simultaneous-pop-up\/\">Explore the No.6 Collaborations pop-up campaign \u2197<\/a><\/p><p style=\"margin: 0 0 16px;\"><a href=\"https:\/\/popupagency.com\/index.php\/culture\/\">Explore more artist experiences \u2197<\/a><\/p><p style=\"margin: 24px 0 16px;\"><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential design and production services \u2197<\/a><\/p><p style=\"margin-top: 28px; padding-top: 18px; border-top: 1px solid #4b4e46; font-size: 16px;\"><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The album became a journey. For the launch of Ed Sheeran\u2019s Equals album, POPUP partnered with Warner Music Group and Atlantic Records to create a fan listening experience that moved through New York City. Designed around the artist\u2019s story. We wrapped a double-decker bus in the album artwork and shaped the interior around the record\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13432,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ed Sheeran \u2014 Equals \u00b7 through Ed\u2019s New York | POPUP<\/title>\n<meta name=\"description\" content=\"Ed Sheeran\u2019s top New York listeners previewed the album on a tour of his favorite city spots, ending with a surprise, intimate acoustic performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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