{"id":13452,"date":"2026-07-27T22:42:50","date_gmt":"2026-07-27T22:42:50","guid":{"rendered":"https:\/\/popupagency.com\/?p=13452"},"modified":"2026-10-01T16:14:52","modified_gmt":"2026-10-01T16:14:52","slug":"berkeley-hotel-haunted-hotel-experience","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/berkeley-hotel-haunted-hotel-experience\/","title":{"rendered":"Berkeley Hotel: Haunted Hotel Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13452\" class=\"elementor elementor-13452\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3e41a7 e-flex e-con-boxed e-con e-parent\" data-id=\"4c3e41a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43cc4d3b e-con e-atomic-element e-flexbox-base e-43cc4d3b-2ea725e \" data-id=\"43cc4d3b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"43cc4d3b\" data-e-type=\"e-flexbox\" data-id=\"43cc4d3b\">\n    \t\t<div class=\"elementor-element elementor-element-1a306ad2 elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"1a306ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-2x2\"><video src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Haunted-House-Experience.mp4\" autoplay muted loop playsinline><\/video><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_292eded7ae654d61b73d722bb030c33b-mv2-3-scaled.jpg\" alt=\"Red-lit haunted hotel scene with skeletal figures and a coffin prop.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_283a5d4e23e0490c97dd3b57fd6aa121-mv2-3.jpg\" alt=\"Skull props and glowing candles under green lighting at the haunted hotel.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_031f852038e946e8b6b09664fe2e9bf9-mv2-3.jpeg\" alt=\"Creature mask beneath a glowing Haunting sign.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_4e104cdd943a4875aa6872881972bc6b-mv2-3.jpg\" alt=\"Hooded skull prop illuminated in red at the haunted hotel.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_d420b44894554bac9fc484f70552e8e3-mv2-3.jpeg\" alt=\"Creepy doll and oversized clock in a purple-lit haunted hotel room.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_1d513dacdddd4ca9a79130c6b47efb38-mv2-3.jpg\" alt=\"Clown figure behind a barred cage in the haunted hotel installation.\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a850d49 elementor-widget elementor-widget-text-editor\" data-id=\"5a850d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #fff; margin: 12px 0 18px;\">A seaside hotel found a new season.<\/h2><p style=\"margin: 0 0 18px;\">The Berkeley Oceanfront Hotel in Asbury Park partnered with POPUP to create The Haunting, a seasonal experience that gave the summer destination another reason to welcome visitors.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">The building became the story.<\/h2><p style=\"margin: 0 0 18px;\">POPUP designed and produced a haunted-hotel journey across the property\u2019s ballrooms, guest rooms, entertainment spaces and lobbies. A connected storyline brought together walkthroughs, scare actors, mazes, escape-room elements and unexpected encounters.<\/p><p style=\"margin: 0 0 18px;\">Speakeasy bars, a costume pop-up and a Halloween gala extended the experience beyond the main attraction. The program returned in consecutive seasons, adapting the hotel\u2019s existing spaces into an environment built for discovery.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">A destination beyond summer.<\/h2><p style=\"margin: 0 0 18px;\">The project gave the hotel a distinct seasonal identity and brought new programming into familiar architecture. Visitors could explore the property through an experience created around its atmosphere and history.<\/p><p style=\"margin: 0 0 16px;\"><a href=\"https:\/\/www.fox5ny.com\/video\/866031\">Watch FOX 5\u2019s original Asbury Park report \u2197<\/a><\/p><section class=\"pua-recap-film\" style=\"margin: 32px 0;\"><h2 style=\"color: #fff; margin: 0 0 18px;\">Watch the experience<\/h2><p><video style=\"display: block; width: 100%; max-height: 580px; background: #000; border-radius: 12px;\" poster=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_292eded7ae654d61b73d722bb030c33b-mv2-3-scaled.jpg\" preload=\"none\" controls=\"controls\" width=\"300\" height=\"150\" aria-label=\"Project recap film\"><source src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Haunted-House-Experience.mp4\" type=\"video\/mp4\" \/>Your browser does not support embedded video.<\/video><\/p><\/section><p style=\"margin: 24px 0 16px;\"><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential design and production services \u2197<\/a><\/p><p style=\"margin-top: 28px; padding-top: 18px; border-top: 1px solid #4b4e46; font-size: 16px;\"><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A seaside hotel found a new season. The Berkeley Oceanfront Hotel in Asbury Park partnered with POPUP to create The Haunting, a seasonal experience that gave the summer destination another reason to welcome visitors. The building became the story. POPUP designed and produced a haunted-hotel journey across the property\u2019s ballrooms, guest rooms, entertainment spaces and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13453,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Berkeley Oceanfront Hotel \u2014 The Haunting at The Berkeley | POPUP<\/title>\n<meta name=\"description\" content=\"The Haunting transformed the Berkeley Oceanfront Hotel into a recurring seasonal destination, blending theatrical storytelling with hospitality.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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