{"id":13745,"date":"2026-07-28T21:40:26","date_gmt":"2026-07-28T21:40:26","guid":{"rendered":"https:\/\/popupagency.com\/?p=13745"},"modified":"2026-10-01T16:24:23","modified_gmt":"2026-10-01T16:24:23","slug":"t-mobile-rage-against-an-isp-pop-up","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/t-mobile-rage-against-an-isp-pop-up\/","title":{"rendered":"T-Mobile: Rage Against an ISP Pop-Up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13745\" class=\"elementor elementor-13745\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d6b2c3 e-flex e-con-boxed e-con e-parent\" data-id=\"63d6b2c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-291d35bd e-con e-atomic-element e-flexbox-base e-291d35bd-92f0f7b \" data-id=\"291d35bd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"291d35bd\" data-e-type=\"e-flexbox\" data-id=\"291d35bd\">\n    \t\t\t\t  \t<video\n    data-id=\"fbe4c4e\" data-interaction-id=\"fbe4c4e\"\n    data-e-type=\"e-self-hosted-video\" data-interactions=\"null\"\n    \n    class=\"e-self-hosted-video-base\"\n    data-e-type=\"widget\" data-id=\"fbe4c4e\"\n\t\tclass=\"e-self-hosted-video-base\"\n\t\t\t\t\t\t\t\t\t\tcontrols\t\t\t\tcontrolslist=\"nodownload\"\t\tpreload=\"metadata\"\n\t>\n\t\t<source src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Pop-Up-Agency-x-T-Mobile-Whack-an-ISP-Campaign.mp4#t=0\">\n\t<\/video>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-b30f203 elementor-widget elementor-widget-text-editor\" data-id=\"b30f203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #fff; margin: 12px 0 18px;\">A brand message became a game.<\/h2><p style=\"margin: 0 0 18px;\">T-Mobile\u2019s Rage Against Big Internet campaign introduced an interactive Whack-an-Internet Provider experience at Santa Monica Pier in 2022. POPUP helped turn the campaign into a playful public activation.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">Built for participation.<\/h2><p style=\"margin: 0 0 18px;\">Visitors used a magenta mallet to react to campaign messages as they appeared within the custom game. The familiar arcade format gave people an immediate way to understand and join the experience.<\/p><p style=\"margin: 0 0 18px;\">POPUP\u2019s role connected venue sourcing, custom fabrication, staffing and on-site activation, bringing the physical build and guest flow together in a busy outdoor destination.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">A message people could experience.<\/h2><p style=\"margin: 0 0 18px;\">The activation translated a communications campaign into a tangible interaction. The game gave the brand a recognizable presence and a direct way to engage visitors through play.<\/p><p style=\"margin: 0 0 16px;\"><a href=\"https:\/\/www.t-mobile.com\/news\/un-carrier\/rage-against-big-internet-tour\">Read T-Mobile\u2019s original 2022 campaign announcement \u2197<\/a><\/p><section class=\"pua-legacy-gallery\" style=\"margin: 36px 0;\"><h2 style=\"color: #fff; margin: 0 0 20px;\">Inside the experience<\/h2><div style=\"display: grid; grid-template-columns: repeat(auto-fit,minmax(220px,1fr)); gap: 16px;\"><figure style=\"margin: 0;\"><a href=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-01.jpg\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 280px; object-fit: cover; border-radius: 12px;\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-01.jpg\" alt=\"Visitors play the custom T-Mobile Whack an Internet Provider arcade game.\" \/><\/a><\/figure><figure style=\"margin: 0;\"><a href=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-02.jpg\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 280px; object-fit: cover; border-radius: 12px;\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-02.jpg\" alt=\"Guests gather outside the striped T-Mobile Rage Against Big Internet activation tent.\" \/><\/a><\/figure><figure style=\"margin: 0;\"><a href=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-03.jpg\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 280px; object-fit: cover; border-radius: 12px;\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-03.jpg\" alt=\"A guest tries the arcade game with a magenta T-Mobile mallet.\" \/><\/a><\/figure><figure style=\"margin: 0;\"><a href=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-04.jpg\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 280px; object-fit: cover; border-radius: 12px;\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-04.jpg\" alt=\"A visitor plays the T-Mobile game during the outdoor activation.\" \/><\/a><\/figure><figure style=\"margin: 0;\"><a href=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-05.jpg\"><img decoding=\"async\" style=\"display: block; width: 100%; height: 280px; object-fit: cover; border-radius: 12px;\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-tmobile-archive-05.jpg\" alt=\"Close-up of the custom arcade controls and T-Mobile mallet.\" \/><\/a><\/figure><\/div><\/section><p style=\"margin: 24px 0 16px;\"><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential design and production services \u2197<\/a><\/p><p style=\"margin-top: 28px; padding-top: 18px; border-top: 1px solid #4b4e46; font-size: 16px;\"><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A brand message became a game. T-Mobile\u2019s Rage Against Big Internet campaign introduced an interactive Whack-an-Internet Provider experience at Santa Monica Pier in 2022. POPUP helped turn the campaign into a playful public activation. Built for participation. Visitors used a magenta mallet to react to campaign messages as they appeared within the custom game. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13749,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T-Mobile \u2014 Whack an ISP | POPUP<\/title>\n<meta name=\"description\" content=\"On Santa Monica Pier, a larger-than-life game turned familiar internet frustrations into a public brand moment for T-Mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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