{"id":13761,"date":"2026-07-28T21:55:41","date_gmt":"2026-07-28T21:55:41","guid":{"rendered":"https:\/\/popupagency.com\/?p=13761"},"modified":"2026-10-01T07:03:43","modified_gmt":"2026-10-01T07:03:43","slug":"aliexpress-singles-day-experience-with-swae-lee","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-singles-day-experience-with-swae-lee\/","title":{"rendered":"AliExpress: Singles Day Experience with Swae Lee"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13761\" class=\"elementor elementor-13761\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4190166c e-flex e-con-boxed e-con e-parent\" data-id=\"4190166c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c33952f e-con e-atomic-element e-flexbox-base e-5c33952f-d66cf5a \" data-id=\"5c33952f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5c33952f\" data-e-type=\"e-flexbox\" data-id=\"5c33952f\">\n    \t\t\t<div class=\"popup-media-choice\" style=\"min-height:420px\" data-popup-player=\"https:\/\/www.youtube-nocookie.com\/embed\/giQHJpIsW6M?rel=0\" data-player-title=\"Project recap video\" data-player-height=\"420\"><p class=\"popup-media-title\">Project recap video<\/p><p>Load this player to connect to YouTube. That service may use cookies and collect playback information.<\/p><button type=\"button\" class=\"popup-media-load\">Load YouTube player<\/button><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/giQHJpIsW6M?rel=0\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197<\/a><\/div>\t\t\t\t<div class=\"elementor-element elementor-element-59d059fa elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"59d059fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-01.webp\" alt=\"Live music performance surrounded by guests at the AliExpress Singles\u2019 Day launch in SoHo.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-02.webp\" alt=\"Visitors playing foosball inside the AliExpress Singles\u2019 Day pop-up in SoHo.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-03.webp\" alt=\"Guests at the red AliExpress photo wall during the Singles\u2019 Day launch.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-04.webp\" alt=\"Guests gathering beside the DJ booth at the AliExpress Singles\u2019 Day opening night.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-05.webp\" alt=\"A roaming magician entertains guests with a card trick at the AliExpress Singles\u2019 Day launch.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-06.webp\" alt=\"An aerial hoop performer above the bar at the AliExpress Singles\u2019 Day experience.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-07.webp\" alt=\"Guests arrive at the balloon-framed entrance to the AliExpress Singles\u2019 Day pop-up on Mercer Street.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-08.webp\" alt=\"Shoppers explore product displays inside the AliExpress Singles\u2019 Day retail pop-up.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-09.webp\" alt=\"The audience gathers around the illuminated AliExpress stage during a Singles\u2019 Day performance.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-aliexpress-singlesday-gallery-10.webp\" alt=\"The AliExpress pop-up interior with a red photo wall, aerial performer and live music stage.\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fe7ec58 elementor-widget elementor-widget-text-editor\" data-id=\"5fe7ec58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>SoHo, New York \u00b7 November 2023<\/strong><\/p><h2 style=\"color: inherit; font-size: clamp(26px,3vw,38px); line-height: 1.2; margin: 1.4em 0 .5em;\">Singles\u2019 Day, brought to life.<\/h2><p>As AliExpress\u2019s experiential agency of record, POPUP helped introduce the brand\u2019s Singles\u2019 Day shopping occasion to a U.S. audience through a connected talent, content and live retail campaign. The ambition was to give an online marketplace a physical presence people could explore, with music and entertainment at the heart of the experience.<\/p><h2 style=\"color: inherit; font-size: clamp(26px,3vw,38px); line-height: 1.2; margin: 1.4em 0 .5em;\">From artist partnership to immersive retail.<\/h2><p>POPUP brokered and managed the Swae Lee partnership for the campaign, bringing the artist into a commercial and content series that introduced his favorite AliExpress products. That collaboration informed a nightclub-inspired pop-up in SoHo, connecting the shopping occasion with his audience and the energy of New York.<\/p><p>Our role brought together experiential design, venue sourcing, the physical build, marketing and PR, and full project management. Inside, product displays sat alongside a live concert stage, a juice bar, massage stations, arcade games, photo moments and giveaways. Visitors could browse, play and discover the marketplace in an environment built around participation.<\/p><h2 style=\"color: inherit; font-size: clamp(26px,3vw,38px); line-height: 1.2; margin: 1.4em 0 .5em;\">An opening night rooted in music.<\/h2><p>The VIP launch brought together artists, creators, media and brand guests. Angel &amp; Dren, Vashtie and DJ Clark Kent set the soundtrack, with performances from Lil\u2019 Kim, Slick Rick and Swae Lee. Personal shopping, aerial bartenders and roaming entertainment carried the experience beyond the stage and into the retail space.<\/p><h2 style=\"color: inherit; font-size: clamp(26px,3vw,38px); line-height: 1.2; margin: 1.4em 0 .5em;\">A shopping occasion gained a cultural setting.<\/h2><p>The campaign connected artist-led storytelling, live entertainment and in-person product discovery. AliExpress had a place to welcome shoppers into its world, while the opening-night experience gave the wider campaign a story to share.<\/p><p><a href=\"https:\/\/variety.com\/2023\/shopping\/news\/best-singles-day-deals-aliexpress-swae-lee-1235786021\/\">Read the original campaign coverage in Variety \u2197<\/a><br \/><a href=\"https:\/\/www.iheart.com\/content\/2023-11-09-swae-lee-performs-at-singles-day-pop-up-party-ahead-of-global-shopping-fest\/\">Explore iHeartRadio\u2019s opening-night recap \u2197<\/a><\/p><p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services \u2197<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-la-pop-up-tour-with-tiffany-haddish\/\">See AliHouse with Tiffany Haddish \u2197<\/a><\/p><p style=\"font-size: 16px; line-height: 1.6; border-top: 1px solid #ffffff33; padding-top: 18px; margin-top: 28px;\"><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SoHo, New York \u00b7 November 2023 Singles\u2019 Day, brought to life. As AliExpress\u2019s experiential agency of record, POPUP helped introduce the brand\u2019s Singles\u2019 Day shopping occasion to a U.S. audience through a connected talent, content and live retail campaign. The ambition was to give an online marketplace a physical presence people could explore, with music [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23174,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AliExpress \u2014 Singles\u2019 Day with Swae Lee | POPUP<\/title>\n<meta name=\"description\" content=\"A New York pop-up connected AliExpress\u2019s Singles\u2019 Day shopping moment with product discovery, music and a Swae Lee partnership brokered and managed by POPUP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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