{"id":13787,"date":"2026-07-28T22:31:33","date_gmt":"2026-07-28T22:31:33","guid":{"rendered":"https:\/\/popupagency.com\/?p=13787"},"modified":"2026-10-01T07:14:36","modified_gmt":"2026-10-01T07:14:36","slug":"ed-sheeran-10-city-simultaneous-pop-up","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ed-sheeran-10-city-simultaneous-pop-up\/","title":{"rendered":"Ed Sheeran: No.6 Collaborations Project Pop-Ups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13787\" class=\"elementor elementor-13787\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79c3e4c2 e-flex e-con-boxed e-con e-parent\" data-id=\"79c3e4c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7320d7f0 e-con e-atomic-element e-flexbox-base e-7320d7f0-330bcea \" data-id=\"7320d7f0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7320d7f0\" data-e-type=\"e-flexbox\" data-id=\"7320d7f0\">\n    \t\t\t<div class=\"popup-media-choice\" style=\"min-height:420px\" data-popup-player=\"https:\/\/www.youtube-nocookie.com\/embed\/EGVEY3AZ_MI?rel=0\" data-player-title=\"Project recap video\" data-player-height=\"420\"><p class=\"popup-media-title\">Project recap video<\/p><p>Load this player to connect to YouTube. That service may use cookies and collect playback information.<\/p><button type=\"button\" class=\"popup-media-load\">Load YouTube player<\/button><a href=\"https:\/\/www.youtube-nocookie.com\/embed\/EGVEY3AZ_MI?rel=0\" target=\"_blank\" rel=\"noopener noreferrer\">Open on YouTube \u2197<\/a><\/div>\t\t\t\t<div class=\"elementor-element elementor-element-593a5cbb elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"593a5cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_d168f620173e448f9945838e5be206ec-mv2-3.png\" alt=\"Fans display yellow No.6 Collaborations Project T-shirts inside the Ed Sheeran pop-up.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_cbf5d2cf7a754384bb443be71736e7a7-mv2-3.png\" alt=\"Visitors add colorful messages to the No.6 Collaborations Project chalkboard wall.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_25381bf969824de599554495b7602508-mv2-3.png\" alt=\"Black-and-white No.6 artwork wraps the windows of the Ed Sheeran pop-up in Houston.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_89aec8b465904995ab9620219b1982ce-mv2-3.png\" alt=\"Fans browse No.6 merchandise beneath blue lighting, trusswork and a mirrored disco ball.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/db4038_9953b5b7e2bc469e810ee89501a51bdb-mv2-3.png\" alt=\"A visitor poses beside the Ed Sheeran No.6 pop-up wall in Boston.\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a627590 elementor-widget elementor-widget-text-editor\" data-id=\"4a627590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #fff; margin: 12px 0 18px;\">An album release, brought into the city<\/h2><p style=\"margin: 0 0 18px;\">In summer 2019, POPUP partnered with Warner Music Group and Atlantic Records to turn Ed Sheeran&#8217;s No.6 Collaborations Project into a shared release-day experience for fans across the United States.<\/p><p style=\"margin: 0 0 18px;\">The pop-ups connected the album to the hometowns of its collaborators. Flagship experiences in New York and Los Angeles opened with listening parties, including a celebration hosted by Charlamagne tha God.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">Coordinated from concept to opening<\/h2><p style=\"margin: 0 0 18px;\">POPUP&#8217;s scope brought together experiential design, celebrity collaboration, venue sourcing and build, custom fabrication, project management and multi-city touring logistics.<\/p><p style=\"margin: 0 0 18px;\">A coordinated opening brought fans together around the music and exclusive collaboration merchandise from streetwear brands including Rhude, KidSuper and Chinatown Market. The program reached New York City, Detroit, Los Angeles, Boston, Seattle, Houston, Dallas, Atlanta, Chicago and Philadelphia.<\/p><h2 style=\"color: #fff; margin: 36px 0 18px;\">Music, fashion and local fan communities<\/h2><p style=\"margin: 0 0 18px;\">The campaign gave fans a physical place to celebrate the release, connecting the album&#8217;s collaborative spirit with merchandise, listening experiences and local communities through a cohesive national program.<\/p><p style=\"margin: 0 0 18px;\">Read the original <a href=\"https:\/\/wwd.com\/feature\/ed-sheeran-no6-collaborations-pop-ups-with-rhude-chinatown-market-kidsuper-1203219298-1203219298\/\">WWD coverage of the No.6 pop-ups<\/a>. Explore another chapter of the artist relationship in the <a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/ed-sheeran-nyc-equals-album-bus-tour\/\">Equals fan bus tour<\/a>, or learn about our <a href=\"https:\/\/popupagency.com\/index.php\/services\/\">experiential design and production services<\/a>.<\/p><p style=\"margin-top: 28px; padding-top: 18px; border-top: 1px solid #4b4e46; font-size: 16px;\"><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An album release, brought into the city In summer 2019, POPUP partnered with Warner Music Group and Atlantic Records to turn Ed Sheeran&#8217;s No.6 Collaborations Project into a shared release-day experience for fans across the United States. The pop-ups connected the album to the hometowns of its collaborators. Flagship experiences in New York and Los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13803,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ed Sheeran: bringing No.6 to life | POPUP<\/title>\n<meta name=\"description\" content=\"simultaneous U.S. pop-ups for Ed Sheeran\u2019s No.6 Collaborations Project, with venues, store builds and retail operations coordinated by POPUP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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