{"id":13926,"date":"2026-07-29T18:31:13","date_gmt":"2026-07-29T18:31:13","guid":{"rendered":"https:\/\/popupagency.com\/?p=13926"},"modified":"2026-07-29T22:26:07","modified_gmt":"2026-07-29T22:26:07","slug":"dossier-irl-premiere-pop-up-experiences","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/dossier-irl-premiere-pop-up-experiences\/","title":{"rendered":"Dossier: IRL Premiere Pop-Up &amp; Experiences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13926\" class=\"elementor elementor-13926\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd298df e-flex e-con-boxed e-con e-parent\" data-id=\"7bd298df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71dd9604 e-con e-atomic-element e-flexbox-base e-71dd9604-03e80cd \" data-id=\"71dd9604\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"71dd9604\" data-e-type=\"e-flexbox\" data-id=\"71dd9604\">\n    \t\t<div class=\"elementor-element elementor-element-16eaabb elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"16eaabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-2x2\"><video src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lauren-Giraldo.mp4\" autoplay muted loop playsinline><\/video><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/imgi_33_445026615_18257422048221910_947743854446135541_n.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/0K8A0367-9X16-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/0K8A0387-4x5-1-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/0K8A0190-1x1-1-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Photo-13-12-2025-10-37-17-9X16-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Photo-13-12-2025-11-30-40-Original-scaled.jpg\" alt=\"Masonry Image\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-736d8e5b elementor-widget elementor-widget-text-editor\" data-id=\"736d8e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As Dossier expanded beyond its digital roots, POPUP partnered with the fragrance brand to launch its first-ever immersive retail experience, introducing consumers to Dossier in a physical environment for the very first time.<\/p><p><br \/>Designed to bring the brand&#8217;s accessible approach to fragrance into the real world, the pop-up transformed product discovery into an engaging, hands-on experience where guests could explore scents, connect with the brand, and experience its identity beyond the screen.<\/p><p><br \/>Building on the success of its inaugural retail activation, POPUP continued its partnership with Dossier by bringing subsequent launches to life, including the debut of Lost Americana, the brand&#8217;s first celebrity fragrance created with mgk, and a collaborative pop-up featuring creator Lauren Giraldo. Together, these experiences marked the beginning of Dossier&#8217;s experiential retail journey, establishing a foundation for future pop-ups as the brand continues to expand its physical presence.<\/p><p><strong><br \/>Miami, New York City\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As Dossier expanded beyond its digital roots, POPUP partnered with the fragrance brand to launch its first-ever immersive retail experience, introducing consumers to Dossier in a physical environment for the very first time. Designed to bring the brand&#8217;s accessible approach to fragrance into the real world, the pop-up transformed product discovery into an engaging, hands-on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13927,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=13926"}],"version-history":[{"count":7,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13926\/revisions"}],"predecessor-version":[{"id":13941,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/13926\/revisions\/13941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media\/13927"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=13926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=13926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=13926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}