{"id":13943,"date":"2026-07-29T18:55:58","date_gmt":"2026-07-29T18:55:58","guid":{"rendered":"https:\/\/popupagency.com\/?p=13943"},"modified":"2026-09-30T19:40:33","modified_gmt":"2026-09-30T19:40:33","slug":"candy-king-usa-retail-experience-debut","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/candy-king-usa-retail-experience-debut\/","title":{"rendered":"A sweet arrival on Bleecker"},"content":{"rendered":"\n<style>body.postid-13943 .elementor-element-de682ad::before{content:\"\";display:block;width:165px;aspect-ratio:1.514519;margin:0 auto 30px;background:url(\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/candyking-original-a42c89c6-scaled.png\") 46.63% 51.81%\/210.245656% 225.226860% no-repeat} body.postid-13943 .elementor-element-de682ad h1{font-family:var(--e-global-typography-primary-font-family),sans-serif;font-size:clamp(36px,4.5vw,58px);line-height:1.08;letter-spacing:-.025em;max-width:18ch;margin:0 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.portfolio-detail-gallery img{max-height:680px;background:#11140f} body.postid-13943 .popup-native-case .public-impact{padding:30px 34px;margin:0 0 27px;background:#171e10;border-left:3px solid var(--case-lime);border-radius:0 14px 14px 0} body.postid-13943 .popup-native-case .public-impact p:last-child{margin-bottom:0} body.postid-13943 .popup-native-case .public-deck-invitation{font-size:14px;line-height:1.65;margin:0 0 40px;color:#c7cdbf} body.postid-13943 .popup-native-case .public-deck-invitation p{margin:0 0 5px} body.postid-13943 .popup-native-case .public-deck-note{font-size:12px;color:#a7af9d} body.postid-13943 .popup-native-case .case-context-links{display:flex;gap:12px 28px;flex-wrap:wrap;border-top:1px solid #ffffff30;padding-top:25px;font-size:14px} body.postid-13943 .popup-native-case .case-context-links .eyebrow{flex-basis:100%;margin-bottom:0} body.postid-13943 .popup-native-case [id]{scroll-margin-top:110px} @media(max-width:767px){body.postid-13943 .elementor-element-de682ad::before{width:140px;margin-bottom:24px}body.postid-13943 .popup-native-case{font-size:16px}body.postid-13943 .native-case-intro,body.postid-13943 .popup-native-case .intro-grid,body.postid-13943 .popup-native-case .role,body.postid-13943 .popup-native-case .chapter,body.postid-13943 .popup-native-case .chapter.reverse{grid-template-columns:1fr;gap:24px}body.postid-13943 .native-case-intro{margin-bottom:32px;padding-bottom:30px}body.postid-13943 .native-case-intro .lede{font-size:18px}body.postid-13943 .popup-native-case .role{margin-bottom:34px;padding:25px 0}body.postid-13943 .popup-native-case .chapter{margin-bottom:37px}body.postid-13943 .popup-native-case .chapter.reverse figure{order:0}body.postid-13943 .popup-native-case .public-impact{padding:25px 22px}body.postid-13943 .popup-native-case .public-deck-invitation{font-size:13px}body.postid-13943 .popup-native-case .public-deck-invitation strong{display:block}} body.postid-13943 .popup-native-case .chapter.media-natural{display:block}body.postid-13943 .popup-native-case .chapter.media-natural .chapter-copy{max-width:64ch;margin-bottom:28px}body.postid-13943 .popup-native-case .credits{border-top:1px solid #ffffff30;padding-top:24px;font-size:12px;line-height:1.65;color:#b2b9a9;margin-bottom:30px}@media(max-width:767px){body.postid-13943 .elementor-widget-theme-post-content{width:100%!important;padding:24px 20px 40px!important}}<\/style>\n<article class=\"popup-native-case\" aria-label=\"CandyKing case study\"><header class=\"native-case-intro\"><div><p class=\"eyebrow\">CandyKing \u00b7 Retail partnership<\/p><p class=\"lede\">A colorful West Village flagship introducing CandyKing\u2019s Swedish pick-and-mix experience to New York.<\/p><\/div><div><dl class=\"native-case-facts\"><div><dt>Location<\/dt><dd>New York, NY<\/dd><\/div><div><dt>Experience<\/dt><dd>Permanent retail<\/dd><\/div><\/dl><nav class=\"native-case-jumps\" aria-label=\"Case study sections\"><a href=\"#case-gallery\">View gallery<\/a><a href=\"#case-impact\">The impact<\/a><\/nav><\/div><\/header><section class=\"intro-grid\"><div><p class=\"eyebrow\">The opportunity<\/p><h2>A Swedish original. A New York destination.<\/h2><\/div><div><p>Turn growing U.S. interest in Swedish candy into a distinctive market entry for an established Swedish confectionery brand.<\/p><p>Bring Swedish confectionery heritage into the West Village\u2019s culture of discovery. Give the brand a clear street presence, make the product experience easy to explore and connect the New York store with CandyKing\u2019s global marketing team.<\/p><\/div><\/section><section class=\"role\"><div><p class=\"eyebrow\">What we did<\/p><p>Retail by PopUp develops and operates the U.S. flagship: site sourcing and leasing, store design and build, visual merchandising, staffing and daily operation. Local marketing is developed in collaboration with CandyKing\u2019s global team.<\/p><\/div><ul aria-label=\"Our role\"><li>Market-entry &amp; location strategy<\/li><li>Site sourcing &amp; leasing<\/li><li>Store design &amp; build<\/li><li>Visual merchandising<\/li><li>Staffing &amp; daily operations<\/li><li>Local marketing collaboration<\/li><\/ul><\/section><section class=\"chapter media-natural\"><div class=\"chapter-copy\"><p class=\"eyebrow\">The experience<\/p><h2>Let the product shape the visit.<\/h2><p>The pick-and-mix display brings the range, packaging and digital brand world together. Store planning and merchandising make choosing candy the central interaction, giving the brand\u2019s Swedish heritage a tangible retail expression.<\/p><\/div><figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/website-curated-candyking-long-wall.webp\" alt=\"The long illuminated pick-and-mix wall inside CandyKing\u2019s Bleecker Street store.\" width=\"1600\" height=\"1067\" loading=\"lazy\" decoding=\"async\"><figcaption>The long illuminated pick-and-mix wall inside CandyKing\u2019s Bleecker Street store.<\/figcaption><\/figure><\/section><section class=\"chapter reverse\"><div><p class=\"eyebrow\">The partnership<\/p><h2>Make the store work, every day.<\/h2><p>The partnership continues through the daily realities of retail: trained staff, a replenished assortment, consistent merchandising and a welcoming customer experience. Retail by PopUp manages the local operation while working with CandyKing\u2019s global team on the brand\u2019s New York presence.<\/p><\/div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Candy-King-3.webp\" alt=\"The stocked candy assortment and clear product displays inside the New York store.\" loading=\"lazy\" decoding=\"async\"><figcaption>The stocked candy assortment and clear product displays inside the New York store.<\/figcaption><\/figure><\/section><section class=\"portfolio-detail-gallery\" id=\"case-gallery\" aria-label=\"CandyKing gallery\"><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/CandyKing-RachelCabitt-HighRes-6-768x512-1.jpg\" alt=\"Making a personal mix at CandyKing. Photography: Rachel Cabitt.\" loading=\"lazy\" decoding=\"async\"><figcaption>Making a personal mix at CandyKing. Photography: Rachel Cabitt.<\/figcaption><\/figure><\/section><section class=\"public-impact\" id=\"case-impact\"><p class=\"eyebrow\">The impact<\/p><h2>A welcoming home for Swedish pick-and-mix.<\/h2><p>The flagship introduced CandyKing\u2019s colorful product experience to the West Village, with a local retail team supporting the brand and its guests.<\/p><\/section><aside class=\"public-deck-invitation\" aria-label=\"Request more detail\"><p><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20deck%20and%20case%20study%20library%20access%20%E2%80%94%20CandyKing&#038;body=Hi%20POPUP%2C%20I%E2%80%99d%20like%20to%20learn%20more%20about%20CandyKing%20and%20request%20access%20to%20your%20deck%20and%20case%20study%20library.%0A%0AName%3A%0ACompany%3A%0AWhat%20I%E2%80%99m%20exploring%3A\">Request access to our deck and case study library.<\/a><\/p><p class=\"public-deck-note\">A closer look at the thinking, execution and results behind the work.<\/p><\/aside><section class=\"credits\" aria-label=\"Project credits\"><p>CandyKing \/ Cloetta: product, brand assets and global marketing. Retail by PopUp: local retail development and operation. Pick-and-mix customer photograph: Rachel Cabitt.<\/p><\/section><nav class=\"case-context-links\" id=\"scr\" aria-label=\"Explore further\"><p class=\"eyebrow\">Explore further<\/p><a href=\"https:\/\/retail.popupagency.co\/\">Explore our retail partnership<\/a><a href=\"https:\/\/www.cloetta.com\/en\/wp-content\/uploads\/sites\/2\/2021\/10\/Press-release-as-PDF-3.pdf\" target=\"_blank\" rel=\"noopener\">Client announcement: CandyKing\u2019s New York opening (PDF)<\/a><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Plan a project with POPUP<\/a><\/nav><\/article>\n","protected":false},"excerpt":{"rendered":"<p>A colorful West Village flagship introducing CandyKing\u2019s Swedish pick-and-mix experience to New 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