{"id":13963,"date":"2026-07-29T19:14:11","date_gmt":"2026-07-29T19:14:11","guid":{"rendered":"https:\/\/popupagency.com\/?p=13963"},"modified":"2026-07-29T22:26:00","modified_gmt":"2026-07-29T22:26:00","slug":"jaded-london","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/jaded-london\/","title":{"rendered":"Jaded London: American Pop-Up Tour"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13963\" class=\"elementor elementor-13963\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf0651b e-flex e-con-boxed e-con e-parent\" data-id=\"7bf0651b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4af40831 e-con e-atomic-element e-flexbox-base e-4af40831-100f3fc \" data-id=\"4af40831\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4af40831\" data-e-type=\"e-flexbox\" data-id=\"4af40831\">\n    \t\t\t\t  \t<video\n    data-id=\"b4959d3\" data-interaction-id=\"b4959d3\"\n    data-e-type=\"e-self-hosted-video\" data-interactions=\"null\"\n    \n    class=\"e-self-hosted-video-base\"\n    data-e-type=\"widget\" data-id=\"b4959d3\"\n\t\tclass=\"e-self-hosted-video-base\"\n\t\t\t\tautoplay\t\tmuted\t\tloop\t\t\t\tplaysinline\t\tcontrolslist=\"nodownload\"\t\tpreload=\"metadata\"\n\t>\n\t\t<source src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/JADED-LONDON-Presents.mp4#t=0\">\n\t<\/video>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-19660cc elementor-widget elementor-widget-text-editor\" data-id=\"19660cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>POPUP partnered with Jaded London to bring one of Britain&#8217;s fastest-growing fashion brands to the U.S. through a multi-city retail tour strategically aligned with three of the year&#8217;s biggest cultural moments.<\/p><p><br \/>Beginning with a SoHo flagship timed to New York Fashion Week, continuing to Melrose Avenue during both weekends of Coachella, and culminating in a Wynwood takeover alongside Miami Race Weekend, each activation was designed to meet the brand&#8217;s audience where fashion, music, and culture naturally converged.<\/p><p><br \/>From site selection and creative build-outs to merchandising, staffing, and day-to-day operations, POPUP delivered a seamless retail experience at every stop.<\/p><p><br \/>While each location had its own distinct identity, the tour was unified by immersive storytelling and culturally relevant programming.<\/p><p><br \/>In Los Angeles, POPUP created the now-iconic Smoking Room installation, first unveiled as a content activation on Venice Beach before becoming the centerpiece of the Melrose store.<\/p><p><br \/>In Miami, the experience evolved with live DJ sets, tattoo sessions, exclusive capsule drops, and community-driven events that kept the space energized throughout race weekend.<\/p><p><br \/>Together, the three-city tour established Jaded London&#8217;s physical presence in the U.S., creating unforgettable brand experiences that resonated with fashion-forward audiences across the country&#8217;s most influential cultural stages.<\/p><p><strong><br \/>New York City, Los Angeles, Miami<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POPUP partnered with Jaded London to bring one of Britain&#8217;s fastest-growing fashion brands to the U.S. through a multi-city retail tour strategically aligned with three of the year&#8217;s biggest cultural moments. Beginning with a SoHo flagship timed to New York Fashion Week, continuing to Melrose Avenue during both weekends of Coachella, and culminating in a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13964,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaded London \u2014 Fashion pop-ups across markets | POPUP<\/title>\n<meta name=\"description\" content=\"Jaded London\u2019s U.S. pop-ups met each city at a major cultural moment: New York Fashion Week, Coachella in Los Angeles and Formula One in Miami.\" \/>\n<meta name=\"robots\" content=\"index, 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