{"id":13975,"date":"2026-07-29T20:26:44","date_gmt":"2026-07-29T20:26:44","guid":{"rendered":"https:\/\/popupagency.com\/?p=13975"},"modified":"2026-07-29T22:25:57","modified_gmt":"2026-07-29T22:25:57","slug":"lotto-sport-u-s-flagship-pop-up","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/lotto-sport-u-s-flagship-pop-up\/","title":{"rendered":"Lotto Sport &#8211; U.S. Flagship Pop-Up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13975\" class=\"elementor elementor-13975\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-479dc33b e-flex e-con-boxed e-con e-parent\" data-id=\"479dc33b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66042538 e-con e-atomic-element e-flexbox-base e-66042538-6daf082 \" data-id=\"66042538\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"66042538\" data-e-type=\"e-flexbox\" data-id=\"66042538\">\n    \t\t<div class=\"elementor-element elementor-element-5b19c3f5 elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"5b19c3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-2x2\"><video src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/PUA-x-Lotto_Highlight-9_16-1.mp4\" autoplay muted loop playsinline><\/video><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-29-at-4.22.46-PM.png\" alt=\"Visitors entering the Lotto flagship pop-up beneath illuminated brand signage.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-29-at-4.23.04-PM.png\" alt=\"Shoppers examining a blue Lotto football shirt on a clothing rail.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-29-at-4.23.54-PM.png\" alt=\"Guests posing together beneath the illuminated Lotto logo.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-29-at-4.23.15-PM.png\" alt=\"Visitors browsing Lotto apparel beside a mannequin in a green-and-white outfit.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-29-at-4.23.27-PM.png\" alt=\"Lotto sportswear displayed beneath framed football shirts and photographs.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-29-at-4.23.42-PM.png\" alt=\"Guests playing table football inside the Lotto flagship pop-up.\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d4ffc66 elementor-widget elementor-widget-text-editor\" data-id=\"1d4ffc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To celebrate both Lotto Sport&#8217;s major U.S. relaunch and the excitement surrounding the 2026 World Cup, POPUP partnered with the iconic Italian sportswear brand to create a flagship retail experience at American Dream. <br \/><br \/>Strategically located at one of the country&#8217;s busiest shopping destinations during the tournament, the pop-up reintroduced more than five decades of Italian football heritage to a new generation of American and international fans through a bold, immersive retail environment.<\/p><p><br \/>Designed as more than a traditional store, the flagship blended shopping, sport, and culture into a destination experience. <br \/><br \/>Guests could explore Lotto&#8217;s latest collections alongside authentic memorabilia from the brand&#8217;s storied history, compete in foosball and retro arcade games, and immerse themselves in the energy of football&#8217;s biggest global event. <br \/><br \/>By combining heritage, hospitality, and interactive experiences, POPUP helped transform Lotto&#8217;s return to the U.S. into a high-impact retail activation that connected the brand with thousands of fans throughout the tournament.<br \/><br \/><strong>New Jersey<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To celebrate both Lotto Sport&#8217;s major U.S. relaunch and the excitement surrounding the 2026 World Cup, POPUP partnered with the iconic Italian sportswear brand to create a flagship retail experience at American Dream. Strategically located at one of the country&#8217;s busiest shopping destinations during the tournament, the pop-up reintroduced more than five decades of Italian [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13977,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotto \u2014 A World Cup clubhouse at American Dream | POPUP<\/title>\n<meta name=\"description\" content=\"Lotto\u2019s World Cup pop-up brought Italian sports heritage into a football-inspired clubhouse, connecting product, play and community at American Dream.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/lotto-sport-u-s-flagship-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotto \u2014 A World Cup clubhouse at American Dream | POPUP\" \/>\n<meta property=\"og:description\" content=\"Lotto\u2019s World Cup pop-up brought Italian sports heritage into a football-inspired clubhouse, connecting product, play and community at American Dream.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/lotto-sport-u-s-flagship-pop-up\/\" \/>\n<meta property=\"og:site_name\" content=\"POPUP Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T20:26:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T22:25:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Lotto-Sport-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/29\\\/lotto-sport-u-s-flagship-pop-up\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/07\\\/29\\\/lotto-sport-u-s-flagship-pop-up\\\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/person\\\/f66f9e63d589134850eac25557384b42\"},\"headline\":\"Lotto Sport &#8211; 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