{"id":14043,"date":"2026-07-29T21:49:18","date_gmt":"2026-07-29T21:49:18","guid":{"rendered":"https:\/\/popupagency.com\/?p=14043"},"modified":"2026-10-24T16:36:09","modified_gmt":"2026-10-24T16:36:09","slug":"adidas-y-3-retail-experiences-and-pop-up","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/","title":{"rendered":"Adidas Y-3 Retail Experiences and Pop-Up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14043\" class=\"elementor elementor-14043\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5abe970e e-flex e-con-boxed e-con e-parent\" data-id=\"5abe970e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-426cf27f e-con e-atomic-element e-flexbox-base e-426cf27f-3c4389b \" data-id=\"426cf27f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"426cf27f\" data-e-type=\"e-flexbox\" data-id=\"426cf27f\">\n    \t\t<div class=\"elementor-element elementor-element-307a4931 elementor-widget elementor-widget-media_masonry_98f877cd\" data-id=\"307a4931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"media_masonry_98f877cd.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"angie-masonry-grid-98f877cd\"><div class=\"angie-masonry-item-98f877cd size-2x2\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-93-e1792858959791.jpg\" alt=\"A black Y-3 branded truck parked outside a city storefront.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_42-e1792859221263.jpg\" alt=\"Close-up of colorful patterned Y-3 apparel on a clothing rail.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_72-scaled.jpg\" alt=\"Minimal Y-3 retail interior with stepped footwear and accessory displays.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_80-e1792859577783.jpg\" alt=\"Exterior of a white Y-3 storefront with tall windows and landscaping.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-15.webp\" alt=\"Y-3 mannequins in patterned apparel arranged in a storefront window.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-37.webp\" alt=\"A guest seated inside the Y-3 store wearing a branded cap and jacket.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-51.webp\" alt=\"Visitors browsing the illuminated Y-3 footwear display.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-70.webp\" alt=\"A server presenting a Y-3 branded cup from the mobile hospitality truck.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-76.webp\" alt=\"Visitors browsing long clothing rails inside the Y-3 store.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_62-e1792859268870.jpg\" alt=\"Y-3 apparel displayed behind a large grid-framed store window.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-97.webp\" alt=\"Guests enjoying branded cups beside the Y-3 street activation truck.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-14-e1792859381755.jpg\" alt=\"Printed Y-3 garments displayed on a minimalist metal clothing rail.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Straight_On_Exterior_2026_07_15_Y3_Melrose1015_Full_Frame-scaled.webp\" alt=\"The Y-3 storefront entrance framed by tall glass windows.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_98-e1792859512405.jpg\" alt=\"Guests holding drinks during a Y-3 store event.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/adidas_y3_080225-102.webp\" alt=\"Visitors moving through the Y-3 store between parallel clothing displays.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Copy-of-IMG_0326-scaled.jpg\" alt=\"A Y-3 retail display with apparel, a backpack and accessories inside a department store.\" loading=\"lazy\" \/><\/div><div class=\"angie-masonry-item-98f877cd size-1x1\"><img decoding=\"async\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/07\/Y-3_105-scaled.webp\" alt=\"Guests seated together beside plants inside the Y-3 store.\" loading=\"lazy\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3ccf21 elementor-widget elementor-widget-text-editor\" data-id=\"5e3ccf21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #ffffff;\">From a pop-up to flagship destinations<\/h2><p>POPUP partnered with Y-3 to support the brand\u2019s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in 2024 before helping reimagine its SoHo flagship and bringing its newest retail concept to life at 8500 Melrose Avenue in Los Angeles.<\/p><p>Across each location, the goal remained the same: create environments that reflected Y-3\u2019s distinctive fusion of adidas performance heritage and Yohji Yamamoto\u2019s avant-garde design philosophy while delivering a seamless, elevated customer experience.<\/p><h2 style=\"color: #ffffff;\">POPUP\u2019s role<\/h2><p>From temporary retail to permanent flagship destinations, POPUP provided support spanning design, fabrication, construction and execution.<\/p><p>The partnership continued with the grand opening of Y-3\u2019s new Melrose flagship, bringing a new home for the brand to Los Angeles.<\/p><p><strong>Locations:<\/strong> Aventura, SoHo and Los Angeles.<\/p><p>Interior design concept for the West Hollywood flagship by VAUST for Adidas Y-3. <a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/y3-west-hollywood\/\">Explore the completed Melrose flagship and Retail by POPUP\u2019s role<\/a>.<\/p><h2 style=\"color: #ffffff;\">Plan your next retail experience<\/h2><p>Explore our <a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/popupagency.com\/index.php\/pop-up-agency\/\">pop-up agency approach<\/a> for a temporary brand experience, or visit <a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/retail.popupagency.co\/\">Retail by POPUP<\/a> for flagship and continuing retail projects.<\/p><p><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Share your project brief with POPUP<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From a pop-up to flagship destinations POPUP partnered with Y-3 to support the brand\u2019s continued retail expansion in the U.S., beginning with a premium pop-up at Aventura Mall in 2024 before helping reimagine its SoHo flagship and bringing its newest retail concept to life at 8500 Melrose Avenue in Los Angeles. Across each location, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14044,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-14043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas Y-3 \u2014 Retail Experiences and Pop-Ups | POPUP Agency<\/title>\n<meta name=\"description\" content=\"Explore POPUP Agency\u2019s Y-3 retail work across Miami, New York and Los Angeles, spanning design, fabrication, construction and immersive brand environments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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