{"id":15570,"date":"2026-09-30T18:26:30","date_gmt":"2026-09-30T18:26:30","guid":{"rendered":"https:\/\/popupagency.com\/?p=15570"},"modified":"2026-09-30T18:26:36","modified_gmt":"2026-09-30T18:26:36","slug":"airtable-nyc","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/airtable-nyc\/","title":{"rendered":"A Slice of New York"},"content":{"rendered":" <style> body.postid-15570 .elementor-element-de682ad::before{content:\"\";display:block;width:min(250px,76%);aspect-ratio:4.570713;margin:0 auto 28px;background:url(\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/airtable-31aed062-scaled.png\") 50.0000% 49.9633%\/105.147864% 270.337922% no-repeat;filter:brightness(0) invert(1)} body.postid-15570 .elementor-element-de682ad h1{font-family:var(--e-global-typography-primary-font-family),sans-serif;font-size:clamp(36px,4.5vw,58px);line-height:1.08;letter-spacing:-.025em;max-width:18ch;margin:0 auto;text-wrap:balance;color:#fff} 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.case-photo-essay>div,body.postid-15570 .popup-native-case .case-compare-view{display:grid;grid-template-columns:1fr 1fr;gap:24px} body.postid-15570 .popup-native-case .case-compare-view img{height:350px;object-fit:contain;background:#11140f} body.postid-15570 .popup-native-case .case-media-credit{font-size:12px;color:#b2b9a9;margin-top:16px} body.postid-15570 .popup-native-case .related,body.postid-15570 .popup-native-case .portfolio-reading{border-top:1px solid #ffffff30;padding-top:25px;margin-top:30px} body.postid-15570 .popup-native-case .related a,body.postid-15570 .popup-native-case .portfolio-reading a{display:block;font-size:15px;margin-top:12px} @media(max-width:767px){body.postid-15570 .popup-native-case .case-photo-essay>div,body.postid-15570 .popup-native-case .case-compare-view{grid-template-columns:1fr}body.postid-15570 .popup-native-case .case-compare-view img{height:auto}} @media(max-width:1024.98px){body.postid-15570 .elementor-location-header .elementor-element-11e649e3{display:none!important}body.postid-15570 .elementor-location-header .elementor-element-3310400{display:block!important;justify-self:end}body.postid-15570 .elementor-location-header .elementor-element-22aeacf7>.e-con-inner{grid-template-columns:minmax(0,1fr) auto}} <\/style><div class=\"popup-native-case\" id=\"content\" tabindex=\"-1\"><section class=\"native-case-intro\"><div><p class=\"eyebrow\">Airtable \/ Selected work<\/p><p class=\"lede\">A familiar New York ritual became a neighborhood encounter with Airtable.<\/p><\/div><div><dl class=\"native-case-facts\"><div><dt>Location<\/dt><dd>New York, NY<\/dd><\/div><div><dt>Project<\/dt><dd>2026<\/dd><\/div><\/dl><nav class=\"native-case-jumps\" aria-label=\"Explore this case\"><a href=\"#case-overview\">The story \u2193<\/a><a href=\"#case-gallery\">Gallery \u2193<\/a><a href=\"#case-impact\">The impact \u2193<\/a><\/nav><\/div><\/section><section class=\"intro-grid\" id=\"case-overview\"><div><p class=\"eyebrow\">The opportunity<\/p><h2>Meet Airtable over a slice.<\/h2><\/div><div><p>Bring Airtable into the city\u2019s everyday culture through a setting people already love.<\/p><p>Connect recognizable local pizzerias through one campaign. Keep the character of each shop, then carry Airtable through storefront graphics, street signage, branded pizza boxes and guest touchpoints. The invitation was simple enough to understand from the sidewalk.<\/p><\/div><\/section><section class=\"role\"><div><p class=\"eyebrow\">Our role<\/p><p>POPUP coordinated the physical campaign across the pizzeria partners, bringing venue sourcing, branded production, staffing and on-site delivery together with event photography and film.<\/p><\/div><ul><li>Pizzeria partnerships<\/li><li>Branded production<\/li><li>Staffing &amp; on-site delivery<\/li><li>Campaign content<\/li><\/ul><\/section><section class=\"chapter \"><div class=\"chapter-copy\"><p class=\"eyebrow\">The experience<\/p><h2>Start with the neighborhood.<\/h2><p>Lucia Pizza of SoHo, Tappo in Flatiron and Traditas in the Financial District each gave the campaign a local address. The storefronts remained recognizable while campaign graphics and street-level signage connected them to the same invitation: a slice of NYC with Airtable.<\/p><\/div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-lucia-film-still.webp\" alt=\"Lucia Pizza of SoHo during the takeover \u00b7 frame from the campaign film.\" loading=\"lazy\" decoding=\"async\"><figcaption>Lucia Pizza of SoHo during the takeover \u00b7 frame from the campaign film.<\/figcaption><\/figure><\/section><section class=\"chapter reverse\"><div class=\"chapter-copy\"><p class=\"eyebrow\">The experience<\/p><h2>Put the brand in people\u2019s hands.<\/h2><p>The campaign continued from the sidewalk to the counter. Custom pizza boxes carried Airtable\u2019s identity and the line \u201cBuilt to scale,\u201d turning an ordinary part of the visit into a tangible expression of the brand. Signage, packaging and merchandise made the separate venues feel part of one experience.<\/p><\/div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-pizza-boxes-film-still.webp\" alt=\"Custom Airtable pizza packaging inside the activation \u00b7 frame from the campaign film.\" loading=\"lazy\" decoding=\"async\"><figcaption>Custom Airtable pizza packaging inside the activation \u00b7 frame from the campaign film.<\/figcaption><\/figure><\/section><section class=\"portfolio-detail-gallery\" id=\"case-gallery\"><div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-traditas-film-still.webp\" alt=\"Traditas in the Financial District \u00b7 frame from the campaign film.\" loading=\"lazy\" decoding=\"async\"><figcaption>Traditas in the Financial District \u00b7 frame from the campaign film.<\/figcaption><\/figure><\/div><\/section><section class=\"case-photo-essay\"><p class=\"eyebrow\">A closer look<\/p><h2>The details that make the visit.<\/h2><div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-campaign-signage.webp\" alt=\"Airtable campaign signage in New York.\" loading=\"lazy\" decoding=\"async\"><figcaption>Airtable campaign signage in New York.<\/figcaption><\/figure><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-airtable-nyc-campaign-street.webp\" alt=\"The Airtable campaign at street level.\" loading=\"lazy\" decoding=\"async\"><figcaption>The Airtable campaign at street level.<\/figcaption><\/figure><\/div><\/section><section class=\"public-impact\" id=\"case-impact\"><p class=\"eyebrow\">The impact<\/p><h2>A technology brand became part of a familiar city ritual.<\/h2><p>Neighborhood pizzerias gave Airtable a recognizable local setting, connecting its identity with the simple pleasure of a New York slice.<\/p><\/section><!-- deck-invitation:start --><aside class=\"public-deck-invitation\" aria-label=\"Explore more of our work\"><p><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library&amp;body=Hi%20POPUP%2C%0A%0AI%E2%80%99d%20like%20to%20request%20access%20to%20your%20deck%20and%20case%20study%20library.%0A%0AI%E2%80%99m%20interested%20in%20Airtable%20%E2%80%94%20A%20Slice%20of%20New%20York.%0A%0AName%3A%0ACompany%3A%0AWhat%20I%E2%80%99m%20exploring%3A%0A\" title=\"Request access by email\">Request access to our deck and case study library <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p><p class=\"public-deck-note\">A deeper look at the strategy, execution and results behind the work.<\/p><\/aside><!-- deck-invitation:end --><section class=\"credits\"><p class=\"eyebrow\">Project credits<\/p><p>Created with Airtable and the participating pizzerias: Lucia Pizza of SoHo, Tappo and Traditas. Airtable supplied its brand assets and owned the broader marketing strategy and distribution.<\/p><\/section><section class=\"case-context-links\"><p class=\"eyebrow\">Explore further<\/p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services \u2197<\/a><\/section><!-- public-enrichment:start --><section class=\"related\"><h2>Keep exploring.<\/h2><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/elevenlabs-ny-tech-week-retail-pop-up-experience\/\">ElevenLabs: voice AI comes to life in SoHo \u2197<\/a><\/section><!-- public-enrichment:end --><p class=\"case-context-links\" id=\"scr\"><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Plan a project with POPUP \u2197<\/a><a href=\"https:\/\/popupagency.com\/index.php\/work\/\">Back to featured work \u2197<\/a><\/p><\/div> ","protected":false},"excerpt":{"rendered":"<p>A familiar New York ritual became a neighborhood encounter with Airtable.<\/p>\n","protected":false},"author":4,"featured_media":15583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-15570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airtable: a slice of New York | POPUP<\/title>\n<meta name=\"description\" content=\"Explore Airtable\u2019s New York campaign through neighborhood pizza shops, street-level branding and a connected experience produced by POPUP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/airtable-nyc\/\" \/>\n<meta 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