{"id":15585,"date":"2026-09-30T18:28:24","date_gmt":"2026-09-30T18:28:24","guid":{"rendered":"https:\/\/popupagency.com\/?p=15585"},"modified":"2026-09-30T18:28:37","modified_gmt":"2026-09-30T18:28:37","slug":"dossier-nyc","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/dossier-nyc\/","title":{"rendered":"Fragrance discovery, in person"},"content":{"rendered":" <style> body.postid-15585 .elementor-element-de682ad::before{content:\"\";display:block;width:min(250px,76%);aspect-ratio:5.015873;margin:0 auto 28px;background:url(\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/dossier-ad800430.png\") 50.0000% 50.1484%\/126.582278% 634.920635% no-repeat;filter:brightness(0) invert(1)} body.postid-15585 .elementor-element-de682ad h1{font-family:var(--e-global-typography-primary-font-family),sans-serif;font-size:clamp(36px,4.5vw,58px);line-height:1.08;letter-spacing:-.025em;max-width:18ch;margin:0 auto;text-wrap:balance;color:#fff} 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.case-photo-essay>div,body.postid-15585 .popup-native-case .case-compare-view{display:grid;grid-template-columns:1fr 1fr;gap:24px} body.postid-15585 .popup-native-case .case-compare-view img{height:350px;object-fit:contain;background:#11140f} body.postid-15585 .popup-native-case .case-media-credit{font-size:12px;color:#b2b9a9;margin-top:16px} body.postid-15585 .popup-native-case .related,body.postid-15585 .popup-native-case .portfolio-reading{border-top:1px solid #ffffff30;padding-top:25px;margin-top:30px} body.postid-15585 .popup-native-case .related a,body.postid-15585 .popup-native-case .portfolio-reading a{display:block;font-size:15px;margin-top:12px} @media(max-width:767px){body.postid-15585 .popup-native-case .case-photo-essay>div,body.postid-15585 .popup-native-case .case-compare-view{grid-template-columns:1fr}body.postid-15585 .popup-native-case .case-compare-view img{height:auto}} @media(max-width:1024.98px){body.postid-15585 .elementor-location-header .elementor-element-11e649e3{display:none!important}body.postid-15585 .elementor-location-header .elementor-element-3310400{display:block!important;justify-self:end}body.postid-15585 .elementor-location-header .elementor-element-22aeacf7>.e-con-inner{grid-template-columns:minmax(0,1fr) auto}} <\/style><div class=\"popup-native-case\" id=\"content\" tabindex=\"-1\"><section class=\"native-case-intro\"><div><p class=\"eyebrow\">Dossier \/ Selected work<\/p><p class=\"lede\">A physical expression of Dossier, built around scent discovery, personalization and the pleasure of exploring fragrance in person.<\/p><\/div><div><dl class=\"native-case-facts\"><div><dt>Location<\/dt><dd>New York, NY<\/dd><\/div><div><dt>Project<\/dt><dd>2024<\/dd><\/div><\/dl><nav class=\"native-case-jumps\" aria-label=\"Explore this case\"><a href=\"#case-overview\">The story \u2193<\/a><a href=\"#case-gallery\">Gallery \u2193<\/a><a href=\"#case-impact\">The impact \u2193<\/a><\/nav><\/div><\/section><section class=\"intro-grid\" id=\"case-overview\"><div><p class=\"eyebrow\">The opportunity<\/p><h2>You can\u2019t smell a screen.<\/h2><\/div><div><p>Let an online fragrance audience try the scents in person\u2014and use a temporary store to learn how people discover, compare and choose ahead of a wider physical retail presence.<\/p><p>Give discovery a generous setting. Bring the South of France to Elizabeth Street through flowers, warm displays and hospitality, then connect scent testing with live artistry and shopping. A visitor could find a fragrance, make it personal and leave with a direct experience of the brand.<\/p><\/div><\/section><section class=\"role\"><div><p class=\"eyebrow\">Our role<\/p><p>POPUP connected experience design and physical production with staffing, guest flow and retail operations. The remit included custom thematic integrations, personalization vendors, the preview event, point-of-sale setup and on-site inventory handling.<\/p><\/div><ul><li>Experience design &amp; production<\/li><li>Staffing &amp; guest management<\/li><li>Personalization vendor coordination<\/li><li>POS &amp; inventory operations<\/li><\/ul><\/section><section class=\"chapter \"><div class=\"chapter-copy\"><p class=\"eyebrow\">The experience<\/p><h2>Make the first physical impression count.<\/h2><p>A flower-framed storefront and a warm, botanical interior brought the campaign\u2019s South of France reference onto Elizabeth Street. The setting gave the online brand a tangible place to welcome people, through fragrance discovery, personalization and hospitality.<\/p><\/div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-dossier.webp\" alt=\"The flower-framed storefront at 262 Elizabeth Street, New York.\" loading=\"lazy\" decoding=\"async\"><figcaption>The flower-framed storefront at 262 Elizabeth Street, New York.<\/figcaption><\/figure><\/section><section class=\"chapter reverse\"><div class=\"chapter-copy\"><p class=\"eyebrow\">The experience<\/p><h2>Build the visit around scent.<\/h2><p>The collection was available to explore in person, with Neroli Romance given its own product moment. Testing and comparison were central to the experience, responding to the visitors who arrived wanting to try fragrances they already knew from the brand online.<\/p><\/div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-depth-dossier-nyc-scent-together.webp\" alt=\"Guests discovering Dossier fragrances together at the June 2024 New York pop-up.\" loading=\"lazy\" decoding=\"async\"><figcaption>Guests discovering Dossier fragrances together at the June 2024 New York pop-up.<\/figcaption><\/figure><\/section><section class=\"portfolio-detail-gallery\" id=\"case-gallery\"><div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-depth-dossier-nyc-artist-table.webp\" alt=\"Fragrance bottles and creative materials at the live personalization table.\" loading=\"lazy\" decoding=\"async\"><figcaption>Fragrance bottles and creative materials at the live personalization table.<\/figcaption><\/figure><\/div><\/section><section class=\"portfolio-detail-gallery\"><div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-depth-dossier-nyc-elizabeth-street-queue.webp\" alt=\"Visitors waiting outside the June 2024 Dossier pop-up.\" loading=\"lazy\" decoding=\"async\"><figcaption>Visitors waiting outside the June 2024 Dossier pop-up.<\/figcaption><\/figure><\/div><\/section><section class=\"public-impact\" id=\"case-impact\"><p class=\"eyebrow\">The impact<\/p><h2>Online discovery became a personal encounter.<\/h2><p>Guests could explore scents, personalize their purchases and connect with Dossier in a physical setting that expressed the brand\u2019s character.<\/p><\/section><!-- deck-invitation:start --><aside class=\"public-deck-invitation\" aria-label=\"Explore more of our work\"><p><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library&amp;body=Hi%20POPUP%2C%0A%0AI%E2%80%99d%20like%20to%20request%20access%20to%20your%20deck%20and%20case%20study%20library.%0A%0AI%E2%80%99m%20interested%20in%20Dossier%20%E2%80%94%20Fragrance%20discovery%20%C2%B7%20New%20York.%0A%0AName%3A%0ACompany%3A%0AWhat%20I%E2%80%99m%20exploring%3A%0A\" title=\"Request access by email\">Request access to our deck and case study library <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p><p class=\"public-deck-note\">A deeper look at the strategy, execution and results behind the work.<\/p><\/aside><!-- deck-invitation:end --><section class=\"credits\"><p class=\"eyebrow\">Project credits<\/p><p>Delivered for Dossier. Dossier retained its original brand artwork, marketing, talent agreements, guest-list development and PR\/social activity.<\/p><\/section><section class=\"case-context-links\"><p class=\"eyebrow\">Explore further<\/p><a href=\"https:\/\/retail.popupagency.co\/\">Explore our retail partnership \u2197<\/a><\/section><!-- public-enrichment:start --><section class=\"portfolio-reading\"><p class=\"eyebrow\">Explore the wider story<\/p><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/dossier-irl-premiere-pop-up-experiences\/\">Dossier: IRL Premiere Pop-Up &amp; Experiences \u2197<\/a><\/section><section class=\"related\"><h2>Keep exploring.<\/h2><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/bal-harbour-shops\/\">Bal Harbour Shops: a luxury destination built to travel \u2197<\/a><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/elevenlabs-ny-tech-week-retail-pop-up-experience\/\">ElevenLabs: voice AI comes to life in SoHo \u2197<\/a><\/section><!-- public-enrichment:end --><p class=\"case-context-links\" id=\"scr\"><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Plan a project with POPUP \u2197<\/a><a href=\"https:\/\/popupagency.com\/index.php\/work\/\">Back to featured work \u2197<\/a><\/p><\/div> ","protected":false},"excerpt":{"rendered":"<p>A physical expression of Dossier, built around scent discovery, personalization and the pleasure of exploring fragrance in person.<\/p>\n","protected":false},"author":4,"featured_media":15580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-15585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dossier: Fragrance 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