{"id":15592,"date":"2026-09-30T18:29:51","date_gmt":"2026-09-30T18:29:51","guid":{"rendered":"https:\/\/popupagency.com\/?p=15592"},"modified":"2026-09-30T18:29:56","modified_gmt":"2026-09-30T18:29:56","slug":"y3-west-hollywood","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/y3-west-hollywood\/","title":{"rendered":"A new home on Melrose"},"content":{"rendered":" <style> body.postid-15592 .elementor-element-de682ad::before{content:\"\";display:block;width:min(250px,76%);aspect-ratio:3.54023;margin:0 auto 28px;background:url(\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/untitled-design-12-c7794146.png\") 59.6154% 50.3053%\/116.883117% 413.793103% no-repeat;filter:brightness(0) invert(1)} body.postid-15592 .elementor-element-de682ad h1{font-family:var(--e-global-typography-primary-font-family),sans-serif;font-size:clamp(36px,4.5vw,58px);line-height:1.08;letter-spacing:-.025em;max-width:18ch;margin:0 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.case-photo-essay>div,body.postid-15592 .popup-native-case .case-compare-view{display:grid;grid-template-columns:1fr 1fr;gap:24px} body.postid-15592 .popup-native-case .case-compare-view img{height:350px;object-fit:contain;background:#11140f} body.postid-15592 .popup-native-case .case-media-credit{font-size:12px;color:#b2b9a9;margin-top:16px} body.postid-15592 .popup-native-case .related,body.postid-15592 .popup-native-case .portfolio-reading{border-top:1px solid #ffffff30;padding-top:25px;margin-top:30px} body.postid-15592 .popup-native-case .related a,body.postid-15592 .popup-native-case .portfolio-reading a{display:block;font-size:15px;margin-top:12px} @media(max-width:767px){body.postid-15592 .popup-native-case .case-photo-essay>div,body.postid-15592 .popup-native-case .case-compare-view{grid-template-columns:1fr}body.postid-15592 .popup-native-case .case-compare-view img{height:auto}} @media(max-width:1024.98px){body.postid-15592 .elementor-location-header .elementor-element-11e649e3{display:none!important}body.postid-15592 .elementor-location-header .elementor-element-3310400{display:block!important;justify-self:end}body.postid-15592 .elementor-location-header .elementor-element-22aeacf7>.e-con-inner{grid-template-columns:minmax(0,1fr) auto}} <\/style><div class=\"popup-native-case\" id=\"content\" tabindex=\"-1\"><section class=\"native-case-intro\"><div><p class=\"eyebrow\">Adidas Y-3 \/ Selected work<\/p><p class=\"lede\">A distinctive Melrose flagship that brings Y-3\u2019s design identity into a working retail destination.<\/p><\/div><div><dl class=\"native-case-facts\"><div><dt>Location<\/dt><dd>West Hollywood, CA<\/dd><\/div><div><dt>Project<\/dt><dd>2026<\/dd><\/div><\/dl><nav class=\"native-case-jumps\" aria-label=\"Explore this case\"><a href=\"#case-overview\">The story \u2193<\/a><a href=\"#case-gallery\">Gallery \u2193<\/a><a href=\"#case-impact\">The impact \u2193<\/a><\/nav><\/div><\/section><section class=\"intro-grid\" id=\"case-overview\"><div><p class=\"eyebrow\">The opportunity<\/p><h2>A retail presence that moves with the market.<\/h2><\/div><div><p>Create a West Hollywood flagship that expresses Y-3\u2019s design vision and gives the brand a distinctive physical presence.<\/p><p>Connect the property, design delivery, opening and ongoing venue support through one retail partnership, so Y-3 can focus on its collection and customers.<\/p><\/div><\/section><section class=\"role\"><div><p class=\"eyebrow\">Our role<\/p><p>Retail by PopUp connects design and leasing with store operations, venue management, maintenance and marketing support. A flexible retail partnership gives Adidas Y-3 a physical presence in relevant shopping corridors, with a team managing the store environment as the brand focuses on its product and customers.<\/p><\/div><ul><li>Retail design<\/li><li>Leasing<\/li><li>Store operations &amp; venue management<\/li><li>Maintenance<\/li><li>Marketing support<\/li><\/ul><\/section><section class=\"case-comparison\"><p class=\"eyebrow\">Design &amp; delivery<\/p><h2>From concept to completed store.<\/h2><p>Sculptural shelving and suspended lighting connect VAUST\u2019s original concept to the completed Melrose flagship.<\/p><div class=\"case-compare-view\" style=\"--reveal:50%\"><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-comparisons-refresh-y3-design-display.webp\" alt=\"The design: VAUST\u2019s original Los Angeles interior concept.\" loading=\"lazy\" decoding=\"async\"><figcaption>The design: VAUST\u2019s original Los Angeles interior concept.<\/figcaption><\/figure><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-comparisons-refresh-y3-built-display.webp\" alt=\"The build: the completed Y-3 Melrose flagship, lit and merchandised.\" loading=\"lazy\" decoding=\"async\"><figcaption>The build: the completed Y-3 Melrose flagship, lit and merchandised.<\/figcaption><\/figure><\/div><p class=\"case-media-credit\">Interior concept: VAUST for Adidas Y-3. Design and completed store are shown from slightly different viewpoints.<\/p><\/section><section class=\"chapter \"><div class=\"chapter-copy\"><p class=\"eyebrow\">The experience<\/p><h2>Act on the right address.<\/h2><p>8500 Melrose places Y-3 within West Hollywood\u2019s fashion landscape. The flagship connects the brand\u2019s distinctive design language with its West Hollywood setting.<\/p><\/div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-y3-west-hollywood-approved-exterior.webp\" alt=\"The completed flagship at 8500 Melrose; completed store.\" loading=\"lazy\" decoding=\"async\"><figcaption>The completed flagship at 8500 Melrose; completed store.<\/figcaption><\/figure><\/section><section class=\"chapter reverse\"><div class=\"chapter-copy\"><p class=\"eyebrow\">The experience<\/p><h2>Carry the design into delivery.<\/h2><p>VAUST\u2019s interior concept gives Y-3 a distinctive material language. Retail by PopUp coordinated its realization through the store build, fixtures, installation and preparation for opening.<\/p><\/div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/adidas-y3-west-hollywood-flagship.webp\" alt=\"The completed West Hollywood interior. Design concept by VAUST for Adidas Y-3.\" loading=\"lazy\" decoding=\"async\"><figcaption>The completed West Hollywood interior. Design concept by VAUST for Adidas Y-3.<\/figcaption><\/figure><\/section><section class=\"portfolio-detail-gallery\" id=\"case-gallery\"><div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-y3-west-hollywood-approved-shelves.webp\" alt=\"Product, material and light within the completed store.\" loading=\"lazy\" decoding=\"async\"><figcaption>Product, material and light within the completed store.<\/figcaption><\/figure><\/div><\/section><section class=\"portfolio-detail-gallery\"><div><figure><img src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-case-recent-y3-west-hollywood-opening-community.webp\" alt=\"Guests at the West Hollywood opening; original edited event photography.\" loading=\"lazy\" decoding=\"async\"><figcaption>Guests at the West Hollywood opening; original edited event photography.<\/figcaption><\/figure><\/div><\/section><section class=\"public-impact\" id=\"case-impact\"><p class=\"eyebrow\">The impact<\/p><h2>A distinctive home on Melrose.<\/h2><p>The flagship gives Y-3 a physical expression of its design identity in West Hollywood, supported by an ongoing local retail partnership.<\/p><\/section><!-- deck-invitation:start --><aside class=\"public-deck-invitation\" aria-label=\"Explore more of our work\"><p><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library&amp;body=Hi%20POPUP%2C%0A%0AI%E2%80%99d%20like%20to%20request%20access%20to%20your%20deck%20and%20case%20study%20library.%0A%0AI%E2%80%99m%20interested%20in%20Adidas%20Y-3%20%E2%80%94%20The%20Melrose%20flagship.%0A%0AName%3A%0ACompany%3A%0AWhat%20I%E2%80%99m%20exploring%3A%0A\" title=\"Request access by email\">Request access to our deck and case study library <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p><p class=\"public-deck-note\">A deeper look at the strategy, execution and results behind the work.<\/p><\/aside><!-- deck-invitation:end --><section class=\"credits\"><p class=\"eyebrow\">Project credits<\/p><p>Interior design concept by VAUST for Adidas Y-3. Retail by PopUp connected the design with store delivery and continuing venue support.<\/p><\/section><section class=\"case-context-links\"><p class=\"eyebrow\">Explore further<\/p><a href=\"https:\/\/retail.popupagency.co\/\">Explore our retail partnership \u2197<\/a><a href=\"https:\/\/vaust.studio\/vision\/\">Interior concept collaborator: VAUST \u2197<\/a><\/section><!-- public-enrichment:start --><section class=\"portfolio-reading\"><p class=\"eyebrow\">Explore the wider story<\/p><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/adidas-y-3-retail-experiences-and-pop-up\/\">Adidas Y-3 Retail Experiences and Pop-Up \u2197<\/a><\/section><section class=\"related\"><h2>Keep exploring.<\/h2><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/candy-king-usa-retail-experience-debut\/\">CandyKing: a Swedish candy flagship in New York \u2197<\/a><\/section><!-- public-enrichment:end --><p class=\"case-context-links\" id=\"scr\"><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Plan a project with POPUP \u2197<\/a><a href=\"https:\/\/popupagency.com\/index.php\/work\/\">Back to featured work \u2197<\/a><\/p><\/div> ","protected":false},"excerpt":{"rendered":"<p>A distinctive Melrose flagship that brings Y-3\u2019s design identity into a working retail destination.<\/p>\n","protected":false},"author":4,"featured_media":15407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-15592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas Y-3: a managed flagship on Melrose | POPUP<\/title>\n<meta name=\"description\" content=\"Inside Adidas Y-3\u2019s 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