{"id":22009,"date":"2023-09-06T04:00:00","date_gmt":"2023-09-06T04:00:00","guid":{"rendered":"https:\/\/www.popupagency.co\/post\/mall-popups"},"modified":"2026-10-01T04:33:31","modified_gmt":"2026-10-01T04:33:31","slug":"mall-popups","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/","title":{"rendered":"Mall pop-ups: designing for the way people shop"},"content":{"rendered":" <style>body:has(.popup-legacy-batch2) .elementor-element-de682ad h1{font-size:clamp(34px,4.2vw,56px);line-height:1.08;letter-spacing:-.025em;max-width:23ch;margin:auto;color:#fff;text-wrap:balance} body:has(.popup-legacy-batch2) .popup-native-article{color:#e9ece5;font-size:18px;line-height:1.7;max-width:800px;margin-inline:auto} body:has(.popup-legacy-batch2) .popup-native-article h2{font-family:var(--e-global-typography-primary-font-family),sans-serif;color:#fff;font-size:clamp(27px,3vw,38px);line-height:1.15;letter-spacing:-.025em;margin:52px 0 22px} body:has(.popup-legacy-batch2) .popup-native-article p{margin:0 0 22px} body:has(.popup-legacy-batch2) .popup-native-article a{color:#dcf7bd;text-underline-offset:4px} body:has(.popup-legacy-batch2) .popup-native-article a:focus-visible{outline:2px solid #b4f64c;outline-offset:5px} body:has(.popup-legacy-batch2) .article-eyebrow{color:#b4f64c;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:600} body:has(.popup-legacy-batch2) .article-lede{font-size:22px;line-height:1.5;color:#fff} body:has(.popup-legacy-batch2) .article-history,body:has(.popup-legacy-batch2) .article-credit{font-size:13px;color:#b1b8a9} body:has(.popup-legacy-batch2) .city-navigation{display:flex;flex-wrap:wrap;gap:10px 22px;border-top:1px solid #ffffff30;border-bottom:1px solid #ffffff30;padding:22px 0;margin:32px 0;font-size:14px} body:has(.popup-legacy-batch2) .article-next{border-top:1px solid #ffffff30;margin-top:44px;padding-top:24px;font-size:15px} body:has(.popup-legacy-batch2) .article-next a{display:inline-block;margin:0 24px 12px 0} body:has(.popup-legacy-batch2) .elementor-widget-theme-post-featured-image img{height:clamp(240px,48vw,680px);width:100%;object-fit:cover;object-position:center} @media(max-width:767px){body:has(.popup-legacy-batch2) .elementor-widget-theme-post-content{width:100%!important;padding:24px 20px 40px!important}body:has(.popup-legacy-batch2) .popup-native-article{font-size:17px;line-height:1.65}body:has(.popup-legacy-batch2) .article-lede{font-size:20px}body:has(.popup-legacy-batch2){background:#000}body:has(.popup-legacy-batch2) .elementor-location-header .elementor-element-22aeacf7{margin-bottom:0!important}body:has(.popup-legacy-batch2) .elementor-element-de682ad{width:100%!important;padding:0 20px!important;margin:48px 0 40px!important}body:has(.popup-legacy-batch2) .elementor-element-de682ad h1{font-size:34px!important;line-height:1.1;max-width:none}body:has(.popup-legacy-batch2) .popup-native-article h2[id]{scroll-margin-top:50px}} body:has(.popup-legacy-batch2) .elementor-widget-theme-post-featured-image{max-width:1000px;margin-inline:auto} body:has(.popup-legacy-batch2) .elementor-widget-theme-post-featured-image img{max-height:560px;object-fit:cover} .popup-legacy-batch2 .article-gallery{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,280px),1fr));gap:24px;margin:36px 0} .popup-legacy-batch2 figure{margin:0}.popup-legacy-batch2 figure img{width:100%;height:auto;max-height:420px;object-fit:contain;display:block;border-radius:12px} .popup-legacy-batch2 figcaption{font-size:13px;line-height:1.5;color:#b1b8a9;margin-top:12px} .popup-legacy-batch2 .public-deck-invitation{border-top:1px solid #ffffff30;margin-top:36px;padding-top:24px;font-size:14px} .popup-legacy-batch2 .public-deck-note{font-size:12px;color:#b1b8a9} .popup-legacy-batch2 .article-archive-note{border-left:2px solid #b4f64c;padding-left:18px;font-size:15px} @media(max-width:767px){.popup-legacy-batch2 .public-deck-invitation{font-size:13px}.popup-legacy-batch2 .article-gallery{grid-template-columns:1fr}} body:has(.popup-legacy-batch2){background:#000}body:has(.popup-legacy-batch2) .elementor-location-header{background:#000}body:has(.popup-legacy-batch2) .elementor-location-header .elementor-element-22aeacf7{margin-bottom:0!important}body:has(.popup-legacy-batch2) .elementor-element-057887c{background:#000}body:has(.popup-legacy-batch2) .elementor-widget-theme-post-featured-image{max-width:1000px!important;margin-inline:auto!important}<\/style><div class=\"popup-native-article popup-migrated-article popup-legacy-batch2\" id=\"content\" tabindex=\"-1\"><p class=\"article-eyebrow\">POPUP \/ Insights<\/p><p class=\"article-lede\">A mall pop-up works within an existing pattern of visits. Understanding why people are there, when they arrive and what they need can make a temporary experience more relevant than a location chosen for traffic alone.<\/p><p class=\"article-history\">Originally published September 6, 2023. Updated September 29, 2026.<\/p><section><h2>Observe how the place is actually used<\/h2><p>For T-Mobile&#x27;s activation at Arrowhead Towne Center in Glendale, Arizona, the planning considered older visitors who used the mall for morning walks. That context informed the opportunity for a patient, conversational introduction to the offer.<\/p><p>The lesson is specific to the setting: understand the routines already present. Visit at the proposed operating hours, look at circulation and speak with the property team. Different areas of the same mall can support very different kinds of interaction.<\/p><\/section><section><h2>Connect product discovery with a shopping occasion<\/h2><p>Kamikoto&#x27;s Roosevelt Field kiosk introduced its knives through individual product displays during a Father&#x27;s Day shopping moment. The presentation gave the team a way to discuss the product and helped visitors examine details at close range.<\/p><p>A seasonal connection should make the encounter useful. Consider what a shopper needs to understand, what questions they may have about gifting and how easily they can continue the purchase journey. The temporary setting should make those decisions clearer.<\/p><\/section><section class=\"article-gallery\" aria-label=\"Related campaign photography\"><figure><img loading=\"lazy\" class=\"wp-image-15552\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-t-mobile-seniors-55-plus.webp\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-t-mobile-seniors-55-plus-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-t-mobile-seniors-55-plus-768x512.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-t-mobile-seniors-55-plus.webp 900w\" sizes=\"auto, (max-width:767px) calc(100vw - 40px), 400px\" width=\"900\" height=\"600\" loading=\"lazy\" decoding=\"async\" alt=\"The Wireless Discount Information Center \u00b7 Radia LLC\"><figcaption>The Wireless Discount Information Center \u00b7 Radia LLC<\/figcaption><\/figure><figure><img loading=\"lazy\" class=\"wp-image-15475\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aliexpress-los-angeles.webp\" srcset=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aliexpress-los-angeles-300x200.webp 300w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aliexpress-los-angeles-768x512.webp 768w, https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aliexpress-los-angeles.webp 900w\" sizes=\"auto, (max-width:767px) calc(100vw - 40px), 400px\" width=\"900\" height=\"600\" loading=\"lazy\" decoding=\"async\" alt=\"The completed AliHouse entrance during the Los Angeles summer tour, 2023.\"><figcaption>The completed AliHouse entrance during the Los Angeles summer tour, 2023.<\/figcaption><\/figure><\/section><section><h2>Bring an online offer into a physical setting<\/h2><p>AliExpress&#x27;s AliHouse activity at Glendale Galleria gave visitors a place to encounter products beyond a screen. Creator appearances and a curated setting added context to the shopping experience. The pop-up brought a broad online proposition into a format people could explore in person.<\/p><p>Physical discovery can reveal questions that an online product page has not answered. Plan how staff will explain the range, demonstrate relevant items and direct a visitor to the next step. Keep the connection between the temporary activation and the ongoing offer easy to follow.<\/p><\/section><section><h2>Design for a shared environment<\/h2><p>A mall activation operates alongside other tenants and everyday visitors. Coordinate sightlines, sound, queues, opening hours, deliveries and storage with the property team. Make the experience welcoming without creating an obstacle for people moving past it.<\/p><p>Review the quality of conversations and the fit between the offer and the audience, alongside relevant commercial results. A useful mall pop-up responds to the place and its visitors while giving the brand a distinct reason to be there.<\/p><\/section><nav class=\"article-next\" aria-label=\"Explore related work\"><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/kamikoto-knives-custom-kiosk-mall-pop-up\/\">Kamikoto \u00b7 Explore the project \u2197<\/a><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/t-mobile-55-seniors-wireless-pop-up\/\">T-Mobile \u00b7 Explore the project \u2197<\/a><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-la-pop-up-tour-with-tiffany-haddish\/\">AliExpress \u00b7 Explore the project \u2197<\/a><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Plan a project with POPUP \u2197<\/a><\/nav><aside class=\"public-deck-invitation\"><p><strong>Want to learn more?<\/strong> <a href=\"mailto:PopUp@popupagency.co?subject=Request%20access%20to%20the%20POPUP%20deck%20and%20case%20study%20library\">Request access to our deck and case study library \u2197<\/a><\/p><p class=\"public-deck-note\">A deeper look at the strategy, execution and results behind the work.<\/p><\/aside><\/div> ","protected":false},"excerpt":{"rendered":"<p>How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.<\/p>\n","protected":false},"author":4,"featured_media":15518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[43,46,39,47,49],"tags":[],"class_list":["post-22009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiential-marketing","category-industry-trends","category-insights-news","category-location-showcase","category-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mall pop-ups: designing for the way people shop | POPUP<\/title>\n<meta name=\"description\" content=\"How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mall pop-ups: designing for the way people shop | POPUP\" \/>\n<meta property=\"og:description\" content=\"How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/\" \/>\n<meta property=\"og:site_name\" content=\"POPUP Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-06T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T04:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"marcus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marcus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/\"},\"author\":{\"name\":\"marcus\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/person\\\/6313c2a1392560e1a8d402aa86372c1f\"},\"headline\":\"Mall pop-ups: designing for the way people shop\",\"datePublished\":\"2023-09-06T04:00:00+00:00\",\"dateModified\":\"2026-10-01T04:33:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/\"},\"wordCount\":458,\"publisher\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-kamikoto-roosevelt-field.webp\",\"articleSection\":[\"Experiential Marketing\",\"Industry Trends\",\"Insights &amp; News\",\"Location Showcase\",\"Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/\",\"name\":\"Mall pop-ups: designing for the way people shop | POPUP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-kamikoto-roosevelt-field.webp\",\"datePublished\":\"2023-09-06T04:00:00+00:00\",\"dateModified\":\"2026-10-01T04:33:31+00:00\",\"description\":\"How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/#primaryimage\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-kamikoto-roosevelt-field.webp\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-kamikoto-roosevelt-field.webp\",\"width\":900,\"height\":601,\"caption\":\"The completed Kamikoto kiosk at Roosevelt Field.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2023\\\/09\\\/06\\\/mall-popups\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/popupagency.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mall pop-ups: designing for the way people shop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"name\":\"POPUP Agency\",\"description\":\"A 360\u00b0 Creative Experiential Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/popupagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\",\"name\":\"POPUP Agency\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"width\":1600,\"height\":395,\"caption\":\"POPUP Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/popup\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/thepopup-agency\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/person\\\/6313c2a1392560e1a8d402aa86372c1f\",\"name\":\"marcus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g\",\"caption\":\"marcus\"},\"url\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/author\\\/marcus\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mall pop-ups: designing for the way people shop | POPUP","description":"How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/","og_locale":"en_US","og_type":"article","og_title":"Mall pop-ups: designing for the way people shop | POPUP","og_description":"How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.","og_url":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/","og_site_name":"POPUP Agency","article_published_time":"2023-09-06T04:00:00+00:00","article_modified_time":"2026-10-01T04:33:31+00:00","og_image":[{"width":900,"height":601,"url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field.webp","type":"image\/webp"}],"author":"marcus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marcus","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/#article","isPartOf":{"@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/"},"author":{"name":"marcus","@id":"https:\/\/popupagency.com\/#\/schema\/person\/6313c2a1392560e1a8d402aa86372c1f"},"headline":"Mall pop-ups: designing for the way people shop","datePublished":"2023-09-06T04:00:00+00:00","dateModified":"2026-10-01T04:33:31+00:00","mainEntityOfPage":{"@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/"},"wordCount":458,"publisher":{"@id":"https:\/\/popupagency.com\/#organization"},"image":{"@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/#primaryimage"},"thumbnailUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field.webp","articleSection":["Experiential Marketing","Industry Trends","Insights &amp; News","Location Showcase","Marketing Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/","url":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/","name":"Mall pop-ups: designing for the way people shop | POPUP","isPartOf":{"@id":"https:\/\/popupagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/#primaryimage"},"image":{"@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/#primaryimage"},"thumbnailUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field.webp","datePublished":"2023-09-06T04:00:00+00:00","dateModified":"2026-10-01T04:33:31+00:00","description":"How mall pop-ups connect audience habits, seasonal occasions and product discovery, with examples from T-Mobile, Kamikoto and AliExpress.","breadcrumb":{"@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/#primaryimage","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field.webp","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-kamikoto-roosevelt-field.webp","width":900,"height":601,"caption":"The completed Kamikoto kiosk at Roosevelt Field."},{"@type":"BreadcrumbList","@id":"https:\/\/popupagency.com\/index.php\/2023\/09\/06\/mall-popups\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/popupagency.com\/"},{"@type":"ListItem","position":2,"name":"Mall pop-ups: designing for the way people shop"}]},{"@type":"WebSite","@id":"https:\/\/popupagency.com\/#website","url":"https:\/\/popupagency.com\/","name":"POPUP Agency","description":"A 360\u00b0 Creative Experiential Agency","publisher":{"@id":"https:\/\/popupagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/popupagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/popupagency.com\/#organization","name":"POPUP Agency","url":"https:\/\/popupagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","width":1600,"height":395,"caption":"POPUP Agency"},"image":{"@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/popup\/","https:\/\/www.linkedin.com\/company\/thepopup-agency\/"]},{"@type":"Person","@id":"https:\/\/popupagency.com\/#\/schema\/person\/6313c2a1392560e1a8d402aa86372c1f","name":"marcus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g","caption":"marcus"},"url":"https:\/\/popupagency.com\/index.php\/author\/marcus\/"}]}},"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/22009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=22009"}],"version-history":[{"count":3,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/22009\/revisions"}],"predecessor-version":[{"id":23111,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/22009\/revisions\/23111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media\/15518"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=22009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=22009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=22009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}