{"id":900109,"date":"2026-10-05T14:48:28","date_gmt":"2026-10-05T14:48:28","guid":{"rendered":"https:\/\/popupagency.com\/?p=900109"},"modified":"2026-10-05T14:48:28","modified_gmt":"2026-10-05T14:48:28","slug":"swimsuits-for-all-bringing-fit-confidence-into-a-pop-up","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/swimsuits-for-all-bringing-fit-confidence-into-a-pop-up\/","title":{"rendered":"Swimsuits For All: bringing fit confidence into a pop-up"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Santa Monica, CA \u00b7 Project context: 2022 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Fit is hard to picture on a screen. Swimsuits For All&#x27;s Santa Monica experience gave visitors a physical setting for discovering the range and connecting product choice with personal confidence.<\/p>\n<h2>What can a swimwear pop-up offer that an online store cannot?<\/h2>\n<p>A customer base is made up of different people with different reasons to buy. In-person conversations reveal needs a single audience profile can miss.<\/p>\n<p>Put fitting and conversation at the center of a physical store, then connect that encounter with Camille Kostek\u2019s in-store appearance and livestream.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-swimsuits-for-all-santa-monica.webp\" alt=\"Swimsuits For All \u00b7 From online to Ocean Avenue\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Swimsuits For All \u00b7 From online to Ocean Avenue<\/figcaption><\/figure>\n<h2>Listen before asking people to buy<\/h2>\n<p>Fittings and face-to-face conversations helped the brand understand how customers differed in fit needs, confidence and shopping preferences.<\/p>\n<h2>Connect the store to the screen<\/h2>\n<p>Camille Kostek\u2019s presence and livestream brought fans into the shopping experience. Personal connection and product demonstration supported purchases in store and online.<\/p>\n<h2>Make confidence part of the experience<\/h2>\n<p>Private fittings, practical advice and an approachable setting gave customers space to discover what worked for them.<\/p>\n<h2>The planning lesson<\/h2>\n<p>For an apparel trial experience, privacy and helpful guidance matter as much as the storefront. Design the visit around the questions a shopper needs answered before choosing, and give staff the product knowledge to support that conversation.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP created a beach-inspired space with private fittings and fit experts, paired with Camille Kostek\u2019s appearance and livestream from the store. Digital checkout connected personal advice and product discovery with purchase, whether guests joined in person or online.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>Guests could explore the collection with guidance in a physical setting, connecting the brand\u2019s inclusive approach with in-person shopping.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Swimsuits For All: Santa Monica, CA.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Experiential design; Venue sourcing &amp; build; Talent partnership; Marketing &amp; PR; Project management.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/swimsuits-for-all-camille-kostek-pop-up\/\">Swimsuits For All project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/il-makiage-grand-opening-with-shanina-shaik\/\">IL MAKIAGE project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/dossier-nyc\/\">Dossier project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/lamag.com\/theindustry\/why-camille-kostek-was-inspired-to-launch-a-second-swimsuits-for-all-line\/\">Los Angeles Magazine: Why Camille Kostek Was Inspired to Launch A Second Swimsuits for All Line<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fit is hard to picture on a screen.<\/p>\n","protected":false},"author":4,"featured_media":15549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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