{"id":900114,"date":"2026-10-05T14:48:06","date_gmt":"2026-10-05T14:48:06","guid":{"rendered":"https:\/\/popupagency.com\/?p=900114"},"modified":"2026-10-05T14:48:06","modified_gmt":"2026-10-05T14:48:06","slug":"fancy-run-up-an-online-marketplace-becomes-a-holiday-destination","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/fancy-run-up-an-online-marketplace-becomes-a-holiday-destination\/","title":{"rendered":"Fancy Run Up: an online marketplace becomes a holiday destination"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Fancy Run Up \u00b7 Project context: 2016 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Fancy Run Up brought unusual gifts and emerging brands into a physical holiday setting. Shopping, sponsor participation and live programming connected the marketplace with people and occasions during the team&#x27;s earlier Fancy.com work.<\/p>\n<h2>How can a marketplace connect shopping with live programming?<\/h2>\n<p>Discovery becomes more memorable when shoppers can move between products, people and occasions in the same place.<\/p>\n<p>Turn Fancy\u2019s online mix of unusual gifts and emerging brands into a holiday destination with shopping by day and social programming after dark.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-fancy-run-up-2016.webp\" alt=\"Inside Fancy Run Up 2016 \u00b7 frame from the original event recap.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Inside Fancy Run Up 2016 \u00b7 frame from the original event recap.<\/figcaption><\/figure>\n<h2>Make the marketplace physical<\/h2>\n<p>Products from brands on Fancy became a place to browse in person, with distinctive gifts across the holiday assortment.<\/p>\n<h2>Give discovery a world of its own<\/h2>\n<p>Installations and sponsor participation brought character to the space, inviting visitors to explore beyond a single purchase.<\/p>\n<h2>Keep the destination alive after shopping<\/h2>\n<p>Parties, events and live programming connected brands, influencers and shoppers in the same setting.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Build different reasons to visit around a coherent assortment. Daytime discovery and evening programming need separate practical plans while sharing the same destination. Keep the marketplace&#x27;s mix visible so the event remains connected to what people can explore and buy.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>The event was produced by The Pop Up Team through Fancy.com, connecting the retail environment with brands, influencers, sponsors, parties and programming.<\/p>\n<p>The Pop Up Team\u2019s earlier work, delivered through Fancy.com. The original event recap documents the completed experience.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>Product discovery, installations and nighttime programming connected brands and guests within the team\u2019s earlier Fancy experience.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Fancy: Fancy Run Up.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Event production; Holiday retail; Brand and sponsor integration; Live programming.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/brooklyn-industries-retail\/\">Brooklyn Industries project story<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fancy Run Up brought unusual gifts and emerging brands into a physical holiday setting.<\/p>\n","protected":false},"author":4,"featured_media":15503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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