{"id":900117,"date":"2026-10-05T14:47:15","date_gmt":"2026-10-05T14:47:15","guid":{"rendered":"https:\/\/popupagency.com\/?p=900117"},"modified":"2026-10-05T14:47:15","modified_gmt":"2026-10-05T14:47:15","slug":"dossier-x-lauren-giraldo-community-before-the-product-pitch","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-x-lauren-giraldo-community-before-the-product-pitch\/","title":{"rendered":"Dossier x Lauren Giraldo: community before the product pitch"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Miami, Florida \u00b7 Project context: 2026 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Lauren Giraldo&#x27;s community came together in Miami for movement, conversation and Dulce Flor. The shared walk gave Dossier&#x27;s fragrance encounter a natural place within the creator&#x27;s day.<\/p>\n<h2>How can a creator event connect community activity with sampling?<\/h2>\n<p>The brief connected Dulce Flor with Lauren\u2019s community and her approach to an active, social day. The opportunity was to let people spend time together and discover the fragrance through an experience that felt close to the creator\u2019s world.<\/p>\n<p>Move from a shared activity to a shared discovery. Bring the community together for a walk, then continue the connection through fragrance touchpoints, a branded product display and time with Lauren.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-dossier-miami-lauren-giraldo.webp\" alt=\"Lauren Giraldo and guests at Dossier\u2019s Miami fragrance experience \u00b7 frame from the campaign film.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Lauren Giraldo and guests at Dossier\u2019s Miami fragrance experience \u00b7 frame from the campaign film.<\/figcaption><\/figure>\n<h2>Start with something people can do together<\/h2>\n<p>Lauren joined guests for a group walk through Miami. The activity created a shared beginning for the experience, with the creator and her community in the same setting before moving into the fragrance encounter.<\/p>\n<h2>Give the fragrance its own moment<\/h2>\n<p>Dulce Flor remained central to the experience through product presentation and a dedicated Dossier display. The setting connected the creator collaboration with the fragrance itself, giving the community a physical point of discovery.<\/p>\n<h2>Make the connection personal<\/h2>\n<p>The meet-and-greet made room for one-to-one photos with Lauren at the branded display. The guest journey brought movement, conversation and fragrance into the same event, with on-site coordination supporting the flow between those moments.<\/p>\n<h2>Give the shared day a tangible ending<\/h2>\n<p>Dossier fragrance gifts gave the day a physical takeaway, connecting the community walk and time with Lauren to a product guests could bring home.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Choose an activity the community recognizes, then make the transition to product discovery feel continuous. Plan the arrival back from the activity, time with the creator and access to the product display. Those transitions are part of the experience design.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP brought experience design, event production, venue coordination and on-site management together around the guest journey. The work connected the community activity with a setting for fragrance discovery and personal interaction.<\/p>\n<p>Delivered with Dossier and Lauren Giraldo. Dossier and its partners led the talent relationship, promotional campaigns, guest-list development and content creation.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The Miami experience brought Dossier, Dulce Flor and Lauren Giraldo\u2019s audience together through a shared live event.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Dossier \u00d7 Lauren Giraldo: Miami, Florida.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Experience design; Event design &amp; production; Venue coordination; Guest flow &amp; on-site management.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/dossier-nyc\/\">Dossier project story<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dossier\u2019s Miami Influencer Run brought Lauren Giraldo\u2019s community together for a Dulce Flor fragrance experience, a group walk and a meet-and-greet.<\/p>\n","protected":false},"author":4,"featured_media":15497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dossier x Lauren Giraldo: community before the product pitch | POPUP<\/title>\n<meta name=\"description\" content=\"Dossier\u2019s Miami Influencer Run brought Lauren Giraldo\u2019s community together for a Dulce Flor fragrance experience, a group walk and a meet-and-greet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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