{"id":900119,"date":"2026-10-05T14:47:07","date_gmt":"2026-10-05T14:47:07","guid":{"rendered":"https:\/\/popupagency.com\/?p=900119"},"modified":"2026-10-05T14:47:07","modified_gmt":"2026-10-05T14:47:07","slug":"aliexpress-in-la-making-a-marketplace-approachable","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/aliexpress-in-la-making-a-marketplace-approachable\/","title":{"rendered":"AliExpress in LA: making a marketplace approachable"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: The Grove \u00b7 Santa Monica Pier \u00b7 Glendale Galleria \u00b7 Project context: 2023 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">An online marketplace can be difficult to take in all at once. AliExpress&#x27;s Los Angeles program gave people a selected range to explore in person, with the app continuing the journey after the encounter.<\/p>\n<h2>How can a digital marketplace use a touring product experience?<\/h2>\n<p>An online marketplace contains more than someone can take in at once. A selected range of real products gave guests a place to start, with the app as the next step in their discovery.<\/p>\n<p>Build a recognizable kiosk that could move between shopping and entertainment destinations, bringing product demonstrations, play and a launch moment with Tiffany Haddish into one touring program.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aliexpress-los-angeles.webp\" alt=\"The completed AliHouse entrance during the Los Angeles summer tour, 2023.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>The completed AliHouse entrance during the Los Angeles summer tour, 2023.<\/figcaption><\/figure>\n<h2>Give the marketplace a physical form<\/h2>\n<p>The original kiosk concept used an open roof, red enclosure and oversized lettering. The completed Glendale Galleria installation brought product displays and guest interaction into that structure.<\/p>\n<h2>Create an invitation to discover<\/h2>\n<p>Tiffany Haddish joined the launch at The Grove, meeting guests and exploring the products within the AliHouse environment.<\/p>\n<h2>Connect the visit to a next step<\/h2>\n<p>Product displays and app sign-up touchpoints connected the physical encounter to AliExpress\u2019s digital marketplace.<\/p>\n<h2>The planning lesson<\/h2>\n<p>A physical selection should help visitors find a starting point. Choose products that are easy to demonstrate and connect each encounter to a clear next step. The kiosk needs to work in the actual shopping and entertainment settings on the route.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>Touring activation and guest experience, connecting the custom brand environment, product discovery and local launch moments.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>AliHouse connected product discovery, play and talent appearances through a recognizable experience that traveled between Los Angeles destinations.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>AliExpress: The Grove \u00b7 Santa Monica Pier \u00b7 Glendale Galleria.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Touring activation; Custom brand environment; Product discovery; Guest engagement; Talent integration.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-la-pop-up-tour-with-tiffany-haddish\/\">AliExpress project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.retailtouchpoints.com\/topics\/retail-store-design\/aliexpress-pop-up-store-tour\">Retail TouchPoints: AliExpress Launches New Collab and Pop-up Tour with Tiffany Haddish<\/a><\/li><li><a href=\"https:\/\/www.modernluxury.com\/los-angeles-august-events-parties-new-restaurants\/?city=los-angeles\">Modern Luxury \/ Angeleno: Explore Top Weekend Events in Los Angeles this August<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Los Angeles summer tour turned an online marketplace into a physical place to discover products, play and explore the app.<\/p>\n","protected":false},"author":4,"featured_media":15475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is 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