{"id":900126,"date":"2026-10-05T14:45:59","date_gmt":"2026-10-05T14:45:59","guid":{"rendered":"https:\/\/popupagency.com\/?p=900126"},"modified":"2026-10-05T14:45:59","modified_gmt":"2026-10-05T14:45:59","slug":"ateez-x-hello82-planning-a-touring-fan-pop-up","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/ateez-x-hello82-planning-a-touring-fan-pop-up\/","title":{"rendered":"ATEEZ x hello82: planning a touring fan pop-up"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: United States &amp; Canada \u00b7 Project context: 2022 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">A touring fan store gives the anticipation around a concert somewhere to live. ATEEZ and hello82 brought retail and fan participation into local destinations where the community could gather before the show.<\/p>\n<h2>How do you keep a touring artist store connected to local fans?<\/h2>\n<p>The anticipation around a concert extends beyond the performance itself. A dedicated retail environment gives fans time to explore the artist\u2019s world and connect with people who share that interest.<\/p>\n<p>Build a recognizable destination that travels with the audience\u2019s anticipation. Combine a working shop with costume and memorabilia displays, then give each market a place to gather around ATEEZ.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-ateez-tour.webp\" alt=\"ATEEZ \u00d7 hello82 \u00b7 A touring fan experience\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>ATEEZ \u00d7 hello82 \u00b7 A touring fan experience<\/figcaption><\/figure>\n<h2>Build a store that belongs to the tour<\/h2>\n<p>The Phoenix shop brought ATEEZ\u2019s identity into a complete retail environment. Branding, display tables and a lineup of stage costumes introduced fans to the group\u2019s world from the moment they entered.<\/p>\n<h2>Bring the details within reach<\/h2>\n<p>Stage costumes, photographs and memorabilia gave fans a closer view of the group\u2019s world. In Phoenix, the wardrobe display sat alongside the retail experience, adding another reason to explore.<\/p>\n<h2>Make room for shared discovery<\/h2>\n<p>Fans moved through the display together, looking closely at the pieces and taking photographs. The environment gave the visit a purpose beyond a transaction, with enough to explore around the merchandise.<\/p>\n<h2>Bring the group into the gathering<\/h2>\n<p>The New York fan event placed ATEEZ in the room with their audience. It became a distinct moment within the wider program, connecting the touring retail setting with a live artist encounter.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Separate the parts of the format that travel from the decisions each venue needs. Branding and merchandise presentation should feel familiar across the tour; entrances, queues and staff positions must suit the actual room and its neighborhood.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>hello82 enlisted POPUP to deliver the touring retail program, connecting venue sourcing, experience design and production with routing, freight, touring staff and store operations.<\/p>\n<p>Retail tour delivered with hello82 for ATEEZ\u2019s 2022 North American tour.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The touring shops brought merchandise, memorabilia and opportunities to connect with ATEEZ into the communities surrounding the arena tour.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>ATEEZ \u00d7 hello82: United States &amp; Canada.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Venue sourcing; Experience design; Retail production; Tour routing &amp; logistics; Staffing &amp; operations.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ateez-nationwide-pop-up-tour\/\">ATEEZ \u00d7 hello82 project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ed-sheeran-10-city-simultaneous-pop-up\/\">Ed Sheeran project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.billboard.com\/music\/pop\/hello82-interview-charts-ateez-tour-pop-up-shops-strategy-1235166577\/\">Billboard: How hello82 Brought K-Pop Fan E-Commerce to the Top of the Charts &amp; On Tour With ATEEZ<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=7XVoDmJN4vE\">hello82: Project Star 1117 ; From ATINY to ATEEZ<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A touring fan store gives the anticipation around a concert somewhere to live.<\/p>\n","protected":false},"author":4,"featured_media":15480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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