{"id":900128,"date":"2026-10-05T14:45:47","date_gmt":"2026-10-05T14:45:47","guid":{"rendered":"https:\/\/popupagency.com\/?p=900128"},"modified":"2026-10-05T14:45:47","modified_gmt":"2026-10-05T14:45:47","slug":"fiorucci-making-food-sampling-part-of-a-shared-escape","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/fiorucci-making-food-sampling-part-of-a-shared-escape\/","title":{"rendered":"Fiorucci: making food sampling part of a shared escape"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Long Beach, CA \u00b7 Project context: 2022 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Fiorucci&#x27;s Long Beach experience connected charcuterie with the feeling of an Italian evening away. Gondolas and shoreside hospitality gave the product a role in a shared occasion.<\/p>\n<h2>How can a food brand make hospitality central to an activation?<\/h2>\n<p>A food brand becomes more memorable when its product is part of a setting people want to spend time in.<\/p>\n<p>Use the Long Beach canals as the setting for an Italian-inspired gondola evening, with Fiorucci charcuterie woven into the journey.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-fiorucci-gondola-getaway.webp\" alt=\"Fiorucci Foods \u00b7 The Gondola Getaway\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Fiorucci Foods \u00b7 The Gondola Getaway<\/figcaption><\/figure>\n<h2>Create the feeling of being away<\/h2>\n<p>Italian-inspired hospitality and a transformed shoreside setting framed the evening as a small escape from everyday life.<\/p>\n<h2>Put the product at the center of the occasion<\/h2>\n<p>Fiorucci charcuterie gave guests a taste of the brand within the gondola experience, connecting the food to the atmosphere rather than treating sampling as a separate station.<\/p>\n<h2>Give guests a shared memory<\/h2>\n<p>The canals, food and hosted experience offered guests and influencers a story to take away from the evening.<\/p>\n<h2>The planning lesson<\/h2>\n<p>The product should belong to the occasion you create. Think through how it is served, where guests spend time and what happens between arrival and departure. Hospitality details carry the promise of the concept through the whole visit.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>As production partner to Heart &amp; Soul Marketing, POPUP created a gondola-themed experience around Long Beach\u2019s canals. Fiorucci charcuterie and shoreside hospitality connected the product with a sense of escape, giving guests a shared evening built around savoring the moment.<\/p>\n<p>Production partner to Heart &amp; Soul Marketing.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>Gondola rides, hospitality and an Italian-inspired setting connected Fiorucci\u2019s charcuterie with a memorable occasion to gather.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Fiorucci Foods: Long Beach, CA.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Experiential production; Environment delivery; Hospitality coordination; On-site logistics.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/allegro-cellars-grammy-museum-block-party\/\">Allegro Cellars project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/shortyawards.com\/15th\/the-gondola-getaway\">The Shorty Awards: The Gondola Getaway ; Gold Honor in Event &amp; Experiential<\/a><\/li><li><a href=\"https:\/\/www.welikela.com\/things-to-do-this-weekend-in-l-a-8-19-2022-to-8-21-2022\/\">We Like L.A.: Things To Do This Weekend in L.A. [8-19-2022 to 8-21-2022]<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fiorucci&#8217;s Long Beach experience connected charcuterie with the feeling of an Italian evening away.<\/p>\n","protected":false},"author":4,"featured_media":15504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the 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