{"id":900130,"date":"2026-10-05T14:45:37","date_gmt":"2026-10-05T14:45:37","guid":{"rendered":"https:\/\/popupagency.com\/?p=900130"},"modified":"2026-10-05T14:45:37","modified_gmt":"2026-10-05T14:45:37","slug":"current-backyard-answering-product-questions-through-a-taste","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/current-backyard-answering-product-questions-through-a-taste\/","title":{"rendered":"Current Backyard: answering product questions through a taste"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Los Angeles \u00b7 Williamsburg \u00b7 Prospect Park \u00b7 Project context: 2025 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">People had practical questions about electric cooking. Current Backyard&#x27;s Grill-Off placed the answer beside the product, with chefs cooking and visitors tasting within a familiar food-market setting.<\/p>\n<h2>How can a live demonstration help people understand a new product?<\/h2>\n<p>The campaign recap captures the questions people brought to the experience: how hot electric grills get, what they can cook and where they can be used. Watching a chef and tasting the result made those questions tangible.<\/p>\n<p>Make electric cooking something guests can taste across the market. Participating vendors and a punch-card discovery activity created reasons to explore, while the Current tasting area paired live demonstrations with an optional sign-up.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-current-backyard-grill-off.webp\" alt=\"Current Backyard \u00b7 The Smorgasburg Grill-Off\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Current Backyard \u00b7 The Smorgasburg Grill-Off<\/figcaption><\/figure>\n<h2>Turn the market into the experience<\/h2>\n<p>The program appeared in Downtown Los Angeles, Williamsburg and Prospect Park. Participating food vendors cooked on Current products, while a punch-card activity invited guests to discover the dishes and move through the market.<\/p>\n<h2>Answer the product question with a taste<\/h2>\n<p>At the Current area, a chef demonstrated the grills, griddles and pizza ovens while visitors sampled the food. Cooking and conversation put practical questions about electric heat, recipes and everyday use directly beside the products.<\/p>\n<h2>Connect participation with a next step<\/h2>\n<p>Product exploration, games and incentives gave guests ways to engage at the stand. An optional sign-up created a measurable follow-up opportunity, while photographs and edited clips documented the experience beyond the event.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Choose the questions the demonstration needs to answer. Put the product, expert and result close together so the conversation is grounded in what guests can see and taste. Keep any follow-up invitation optional and clear at the point of interaction.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>Brand activation and guest engagement across Smorgasburg market experiences, connecting the demonstration area, sampling, product discovery and content capture.<\/p>\n<p>Created with Current Backyard, Smorgasburg and participating local food vendors. The film documents the Los Angeles activation.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>Live demonstrations and tasting gave guests an approachable way to explore electric outdoor cooking in the setting of a neighborhood food market.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Current Backyard: Los Angeles \u00b7 Williamsburg \u00b7 Prospect Park.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Brand activation; Product demonstration; Chef-led sampling; Guest engagement; Content capture.<\/p>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/cititour.com\/NYC_News\/Around-Town-Summer-Concerts-Cocktails-Music-Sailing-and-more\/9563\">CitiTour: Around Town: Summer Concerts, Cocktails, Music, Sailing and more<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A coast-to-coast Grill-Off turned an electric cooking range into something guests could watch, taste and explore.<\/p>\n","protected":false},"author":4,"featured_media":15492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized 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