{"id":900134,"date":"2026-10-05T14:45:19","date_gmt":"2026-10-05T14:45:19","guid":{"rendered":"https:\/\/popupagency.com\/?p=900134"},"modified":"2026-10-05T14:45:19","modified_gmt":"2026-10-05T14:45:19","slug":"konus-x-rowdy-a-private-atelier-for-a-fashion-launch","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/konus-x-rowdy-a-private-atelier-for-a-fashion-launch\/","title":{"rendered":"Konus x Rowdy: a private atelier for a fashion launch"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Hollywood, Los Angeles \u00b7 Project context: 2019 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Above Hollywood Boulevard, a VIP atelier gave Konus and Rowdy a setting for styled discovery. Guests could preview the collection before the venue shifted into private BET Awards Weekend afterparties.<\/p>\n<h2>How can a private preview make a collection feel personal?<\/h2>\n<p>A private atelier can make a launch feel like access to a creative world before it opens more widely.<\/p>\n<p>Use a VIP atelier to make the fashion launch personal, then carry the same space into BET Awards Weekend afterparties.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-konus-rowdy-hollywood.webp\" alt=\"The Konus \u00d7 Rowdy pop-up\u2019s street-facing identity on Hollywood Boulevard \u00b7 June 2019.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>The Konus \u00d7 Rowdy pop-up\u2019s street-facing identity on Hollywood Boulevard \u00b7 June 2019.<\/figcaption><\/figure>\n<h2>Make discovery personal<\/h2>\n<p>Guests previewed the new collection and shopped with stylists in an atelier-style space above Hollywood Boulevard.<\/p>\n<h2>Carry the launch into the night<\/h2>\n<p>Private BET Awards Weekend afterparties extended the venue\u2019s role from collection preview to a gathering place for the creative community.<\/p>\n<h2>The planning lesson<\/h2>\n<p>A preview needs the right balance of display, guidance and room to gather. Plan where stylists engage with guests and how the space changes for the evening. The venue should support both uses without losing the collection&#x27;s identity.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP delivered the Konus \u00d7 Rowdy launch experience beside the Chinese Theatre, inviting artists, influencers, friends and family to preview the collection, shop with stylists and gather for exclusive afterparties.<\/p>\n<p>Produced for Konus, featuring Rowdy alongside Noend and Blank State.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The Hollywood atelier brought fashion, music and hosted shopping together around Dallas Austin\u2019s new creative ventures.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Konus \u00d7 Rowdy: Hollywood, Los Angeles.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Venue coordination; Pop-up production; Branding &amp; signage; Retail presentation; Staffing &amp; event delivery.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/jaded-london\/\">Jaded London project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/swimsuits-for-all-camille-kostek-pop-up\/\">Swimsuits For All project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.prnewswire.com\/news-releases\/dallas-austin-partners-with-konus-brand-to-launch-los-angeles-pop-up-boutique-for-the-rowdy-collection-during-bet-awards-weekend-300870898.html\">Konus Brand \/ PR Newswire: Dallas Austin and Konus Launch Rowdy Hollywood Pop-Up During BET Awards Weekend<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Above Hollywood Boulevard, a VIP atelier gave Konus and Rowdy a setting for styled discovery.<\/p>\n","protected":false},"author":4,"featured_media":15519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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