{"id":900140,"date":"2026-10-05T14:42:08","date_gmt":"2026-10-05T14:42:08","guid":{"rendered":"https:\/\/popupagency.com\/?p=900140"},"modified":"2026-10-05T17:19:33","modified_gmt":"2026-10-05T17:19:33","slug":"nuna-at-nordstrom-a-product-trial-built-into-retail","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/nuna-at-nordstrom-a-product-trial-built-into-retail\/","title":{"rendered":"Nuna at Nordstrom: a product trial built into retail"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n.pua-blog-article .pua-delivery-proof{border-left:3px solid #d6e540;background:#181818;padding:24px;margin:32px 0}.pua-blog-article .pua-delivery-proof h2{margin:0 0 14px;font-size:25px}.pua-blog-article .pua-delivery-proof p:last-child{margin-bottom:0}.pua-blog-article .pua-proof-credit{font-size:15px;line-height:1.6;color:#ccc}@media(max-width:600px){.pua-blog-article .pua-delivery-proof{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: New York, NY \u00b7 Project context: 2022 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">A stroller is made to move. Nuna&#x27;s Nordstrom test track gave shoppers a way to experience that movement in the store, with a fabricated installation connected to the surrounding product presentation.<\/p>\n<section class=\"pua-delivery-proof\" aria-label=\"POPUP delivery scope\"><h2>POPUP delivered<\/h2><p>Test-track fabrication, in-store installation and visual merchandising.<\/p><\/section>\n<h2>How can an in-store demonstration help a shopper compare products?<\/h2>\n<p>Give parents a more useful way to explore the stroller beyond a static display.<\/p>\n<p>POPUP fabricated and installed the in-store test track, integrating it with the product presentation and visual merchandising.<\/p>\n<h2>Let movement become part of discovery<\/h2>\n<p>A stroller display shows the product; a test track lets someone explore it in motion. Nuna\u2019s Nordstrom installation brought that action into the store. POPUP fabricated and installed the track, connecting the hands-on encounter with product presentation and visual merchandising.<\/p>\n<h2>Connect the trial with the assortment<\/h2>\n<p>The useful relationship is between trying and choosing. A visitor can move from the display to the trial and return with more context for a product conversation. For another retail demonstration, the layout should make that sequence legible. A hands-on area needs to feel like part of the shopping floor.<\/p>\n<h2>Ask what the shopper needs to experience<\/h2>\n<p>Before commissioning a product-trial installation, identify which behavior matters to the purchase. For a stroller, movement is an obvious point of discovery. Other categories may need a different interaction. The goal is to help the customer consider the product through use, with staff guidance connected to the assortment rather than a separate attraction.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Design a product trial around the behavior a shopper needs to understand. The route, display and staff guidance should connect the action with product consideration. Keep the trial easy to enter and the return to the assortment clear.<\/p>\n<h2>More ways to bring a product into the room<\/h2>\n<p>Compare this hands-on trial with <a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/dossier-what-a-fragrance-pop-up-adds-to-online-retail\/\">Dossier\u2019s fragrance discovery pop-up<\/a> and <a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/h-m-brasserie-hennes-operating-a-multi-merchant-market\/\">the retail operation behind H&amp;M\u2019s Brasserie Hennes<\/a>.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Nuna: New York, NY.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Test-track fabrication; In-store installation; Visual merchandising.<\/p>\n<aside class=\"pua-brief\">\n<h2>What does your product need people to try?<\/h2>\n<p>Bring us the product, the retail setting and the action that helps a shopper understand it. We can help translate that interaction into a physical installation, with fabrication and on-site delivery planned together.<\/p>\n<p>Explore our <a href=\"https:\/\/popupagency.com\/index.php\/brand-activation-agency\/\">brand activation services<\/a> for product experiences, or <a href=\"https:\/\/retail.popupagency.co\/\">Retail by POPUP<\/a> for a wider store design and build-out brief.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Discuss your in-store activation<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A test track let shoppers experience Nuna strollers in motion at Nordstrom.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900140","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuna at Nordstrom: a product trial built into retail | POPUP<\/title>\n<meta name=\"description\" content=\"A test track let shoppers experience Nuna strollers in motion at Nordstrom.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/nuna-at-nordstrom-a-product-trial-built-into-retail\/\" \/>\n<meta property=\"og:locale\" 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