{"id":900141,"date":"2026-10-05T14:42:04","date_gmt":"2026-10-05T14:42:04","guid":{"rendered":"https:\/\/popupagency.com\/?p=900141"},"modified":"2026-10-05T14:42:04","modified_gmt":"2026-10-05T14:42:04","slug":"deadmau5-in-la-a-fan-destination-beyond-the-concert","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/deadmau5-in-la-a-fan-destination-beyond-the-concert\/","title":{"rendered":"deadmau5 in LA: a fan destination beyond the concert"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: West Hollywood, CA \u00b7 Project context: 2019 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">A concert has a beginning and an end. A fan destination gives the artist&#x27;s world another rhythm. The Los Angeles Cube V3 pop-up brought deadmau5&#x27;s identity into a retail and community setting beyond the performance.<\/p>\n<h2>How can a tour pop-up extend an artist&#x27;s world beyond the stage?<\/h2>\n<p>The relationship between an artist and a fan does not begin and end at the stage door.<\/p>\n<p>Create a place for the community to gather and participate during the Los Angeles shows.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-blog-deadmau5-cube-v3-los-angeles.webp\" alt=\"A Sunset Strip fan clubhouse turned the Cube V3 tour into a daytime destination.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>A Sunset Strip fan clubhouse turned the Cube V3 tour into a daytime destination.<\/figcaption><\/figure>\n<h2>Build a clubhouse for the run<\/h2>\n<p>The Sunset Strip location became a place to visit before and between shows, bringing the look and energy of Cube V3 into a retail setting.<\/p>\n<h2>Let fans take part<\/h2>\n<p>Exclusive merchandise sat alongside the Bring Your Own Mau5head gallery and interactive Sphero Specdrums. The space gave visitors something to do together, beyond shopping.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Give the daytime experience a job of its own. Merchandise, encounters and the room&#x27;s atmosphere should reward the visit even when a guest&#x27;s show happens later. Coordinate the pop-up with the concert calendar while designing its arrival and circulation separately.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP produced the physical fan experience, connecting the retail environment, programming and brand partners into one destination.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>deadmau5: West Hollywood, CA.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Pop-up production; Retail environment; Fan programming; Partner integration.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ntU8MVP_X0I\">deadmau5 \u00b7 Cube V3 Los Angeles: original campaign film<\/a><\/p>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Sunset Strip fan clubhouse turned the Cube V3 tour into a daytime destination.<\/p>\n","protected":false},"author":4,"featured_media":24291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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