{"id":900143,"date":"2026-10-05T14:41:56","date_gmt":"2026-10-05T14:41:56","guid":{"rendered":"https:\/\/popupagency.com\/?p=900143"},"modified":"2026-10-05T14:41:56","modified_gmt":"2026-10-05T14:41:56","slug":"rabble-in-miami-adapting-an-earth-day-idea-to-its-venues","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/rabble-in-miami-adapting-an-earth-day-idea-to-its-venues\/","title":{"rendered":"Rabble in Miami: adapting an Earth Day idea to its venues"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Smorgasburg Miami \u00b7 Wynwood Walls \u00b7 Project context: 2024 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">An Earth Day idea took different forms at Smorgasburg Miami and Wynwood Walls. Rabble connected wine, art and music with communities already gathering at each venue, keeping the program recognizable without making the settings identical.<\/p>\n<h2>How can one campaign theme work across different local settings?<\/h2>\n<p>A brand\u2019s point of view becomes more tangible when people can join in. The experience needs to connect the product with an activity and a place that make sense together.<\/p>\n<p>Use Miami\u2019s existing food and art communities as the setting, with a different expression of the same brand at each venue.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-rabble-earth-day-miami-2024.webp\" alt=\"Rabble\u2019s branded setting at Smorgasburg Miami\u2019s Earth Day weekend \u00b7 original 2024 recap frame.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Rabble\u2019s branded setting at Smorgasburg Miami\u2019s Earth Day weekend \u00b7 original 2024 recap frame.<\/figcaption><\/figure>\n<h2>Make the market a meeting point<\/h2>\n<p>At Smorgasburg\u2019s plant-based weekend, Rabble\u2019s branded bar and gathering area sat within the food-market setting. Live music, mural painting and wine discovery gave people multiple ways to engage with the experience.<\/p>\n<h2>Put art in the experience<\/h2>\n<p>Live painting carried the campaign into the physical surroundings. Instead of a static backdrop alone, guests encountered the artwork being made as part of the gathering.<\/p>\n<h2>Give the second venue its own expression<\/h2>\n<p>Wynwood Walls combined wine discovery with participatory art, music and Rabble-branded plants. The setting connected the brand with an established art destination while keeping the experience distinct from the market program.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Start with what each venue already offers its audience. Build the brand&#x27;s contribution around that activity, then preserve shared visual cues and service standards. Local variation can strengthen a campaign when the central invitation remains clear.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>For O\u2019Neill Wines, POPUP coordinated the Rabble brand experience across Smorgasburg Miami and Wynwood Walls, connecting venue partnerships, branded environments, programming and on-site delivery.<\/p>\n<p>Delivered for O\u2019Neill Wines\u2019 Rabble brand, with Smorgasburg Miami and Wynwood Walls.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>Art, music and wine discovery connected Rabble\u2019s Earth Day story with Miami\u2019s creative community.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Rabble Wine: Smorgasburg Miami \u00b7 Wynwood Walls.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Venue partnership coordination; Branded environment production; Art &amp; music programming; On-site event coordination.<\/p>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.modernluxury.com\/earth-month-2024\/?city=miami\">Modern Luxury Miami: Celebrate Earth Month: Rabble\u2019s Wynwood Walls and Smorgasburg Pop-Up<\/a><\/li><li><a href=\"https:\/\/www.timeout.com\/miami\/news\/20-deals-in-miami-to-celebrate-the-high-holiday-041824\">Time Out Miami: 7 Best 4\/20 Deals in Miami to Celebrate the High Holiday<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Smorgasburg Miami and Wynwood Walls, Rabble\u2019s Earth Day weekend brought wine, live art and music into the city\u2019s creative community.<\/p>\n","protected":false},"author":4,"featured_media":15532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rabble in Miami: adapting an Earth Day idea to its venues | POPUP<\/title>\n<meta name=\"description\" content=\"At Smorgasburg Miami and Wynwood Walls, Rabble\u2019s Earth Day weekend brought wine, live art and music into the city\u2019s creative community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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