{"id":900144,"date":"2026-10-05T14:41:51","date_gmt":"2026-10-05T14:41:51","guid":{"rendered":"https:\/\/popupagency.com\/?p=900144"},"modified":"2026-10-05T14:41:51","modified_gmt":"2026-10-05T14:41:51","slug":"brooklyn-industries-connecting-a-brand-refresh-with-a-flagship","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/","title":{"rendered":"Brooklyn Industries: connecting a brand refresh with a flagship"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Williamsburg, Brooklyn \u00b7 Project context: 2025 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Brooklyn Industries&#x27; next chapter took shape in both its graphic identity and its Williamsburg flagship. Retail by PopUp connected the renewed direction with fixtures, materials and visual merchandising.<\/p>\n<h2>How can a store make a renewed brand identity visible?<\/h2>\n<p>A brand with local roots needs renewal that customers can recognize and experience. The opportunity was to connect a modern identity with a complete retail environment, so the change appeared in the brand, the merchandising and the visit.<\/p>\n<p>Treat identity and retail as one program. A renewed graphic system establishes the direction; materials, fixtures, layout and merchandising translate it into a flagship in the brand\u2019s home borough.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-brooklyn-williamsburg.webp\" alt=\"Brooklyn Industries \u00b7 A new Williamsburg flagship\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Brooklyn Industries \u00b7 A new Williamsburg flagship<\/figcaption><\/figure>\n<h2>Give the next chapter a clear identity<\/h2>\n<p>The identity system brings the wordmark, typography and graphic language into a consistent direction. References to Brooklyn and the brand\u2019s creative roots provide continuity while giving the renewed business a fresh expression.<\/p>\n<h2>Make the flagship express the change<\/h2>\n<p>The Williamsburg store translates the identity into a physical setting. Large street-facing windows, an open arrival and visible product displays introduce the collection before the customer moves further into the store.<\/p>\n<h2>Build the experience around the collection<\/h2>\n<p>Pallet tables, freestanding rails and full-height product walls give apparel and accessories distinct places within a coherent layout. The material language connects the renewed identity with the practical work of presenting and selling product.<\/p>\n<h2>Support the next chapter<\/h2>\n<p>Ongoing support and visual merchandising support keep the renewed identity consistent as the flagship and outlet develop.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Develop identity and physical presentation together. A wordmark change becomes more tangible when customers see it reflected in the layout and assortment. Plan how visual merchandising will carry the direction into everyday store updates.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>Retail by PopUp renewed Brooklyn Industries\u2019 identity and designed and built its Williamsburg flagship and New Jersey outlet. Ongoing support and visual merchandising support carry the new brand direction beyond opening day.<\/p>\n<p>Brooklyn Industries \u00d7 Retail by PopUp.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The Williamsburg store connected Brooklyn Industries\u2019 graphic language, products and neighborhood character in a dedicated retail setting.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Brooklyn Industries: Williamsburg, Brooklyn.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Brand identity; Store design &amp; build; Ongoing brand support; Visual merchandising support.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/brooklyn-industries-retail\/\">Brooklyn Industries project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/candy-king-usa-retail-experience-debut\/\">CandyKing project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/y3-west-hollywood\/\">Adidas Y-3 project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/brooklynindustries.com\/pages\/stores\">Brooklyn Industries: Williamsburg Flagship and New Jersey Outlet Store Directory<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A modern brand identity and Williamsburg flagship give an acquired Brooklyn fashion brand a fresh physical expression.<\/p>\n","protected":false},"author":4,"featured_media":15486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brooklyn Industries: connecting a brand refresh with a flagship | POPUP<\/title>\n<meta name=\"description\" content=\"A modern brand identity and Williamsburg flagship give an acquired Brooklyn fashion brand a fresh physical expression.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brooklyn Industries: connecting a brand refresh with a flagship | POPUP\" \/>\n<meta property=\"og:description\" content=\"A modern brand identity and Williamsburg flagship give an acquired Brooklyn fashion brand a fresh physical expression.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/\" \/>\n<meta property=\"og:site_name\" content=\"POPUP Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T14:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-brooklyn-williamsburg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"marcus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marcus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/\"},\"author\":{\"name\":\"marcus\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/person\\\/6313c2a1392560e1a8d402aa86372c1f\"},\"headline\":\"Brooklyn Industries: connecting a brand refresh with a flagship\",\"datePublished\":\"2026-10-05T14:41:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-brooklyn-williamsburg.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/\",\"name\":\"Brooklyn Industries: connecting a brand refresh with a flagship | POPUP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-brooklyn-williamsburg.webp\",\"datePublished\":\"2026-10-05T14:41:51+00:00\",\"description\":\"A modern brand identity and Williamsburg flagship give an acquired Brooklyn fashion brand a fresh physical expression.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/#primaryimage\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-brooklyn-williamsburg.webp\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/pua-work-brooklyn-williamsburg.webp\",\"width\":800,\"height\":532},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/2026\\\/10\\\/05\\\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/popupagency.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brooklyn Industries: connecting a brand refresh with a flagship\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#website\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"name\":\"POPUP Agency\",\"description\":\"A 360\u00b0 Creative Experiential Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/popupagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#organization\",\"name\":\"POPUP Agency\",\"url\":\"https:\\\/\\\/popupagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"contentUrl\":\"https:\\\/\\\/popupagency.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/popup-logo-BK2haVBF-1.webp\",\"width\":1600,\"height\":395,\"caption\":\"POPUP Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/popup\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/thepopup-agency\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/popupagency.com\\\/#\\\/schema\\\/person\\\/6313c2a1392560e1a8d402aa86372c1f\",\"name\":\"marcus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g\",\"caption\":\"marcus\"},\"url\":\"https:\\\/\\\/popupagency.com\\\/index.php\\\/author\\\/marcus\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brooklyn Industries: connecting a brand refresh with a flagship | POPUP","description":"A modern brand identity and Williamsburg flagship give an acquired Brooklyn fashion brand a fresh physical expression.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/","og_locale":"en_US","og_type":"article","og_title":"Brooklyn Industries: connecting a brand refresh with a flagship | POPUP","og_description":"A modern brand identity and Williamsburg flagship give an acquired Brooklyn fashion brand a fresh physical expression.","og_url":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/","og_site_name":"POPUP Agency","article_published_time":"2026-10-05T14:41:51+00:00","og_image":[{"width":800,"height":532,"url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-brooklyn-williamsburg.webp","type":"image\/webp"}],"author":"marcus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marcus","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/#article","isPartOf":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/"},"author":{"name":"marcus","@id":"https:\/\/popupagency.com\/#\/schema\/person\/6313c2a1392560e1a8d402aa86372c1f"},"headline":"Brooklyn Industries: connecting a brand refresh with a flagship","datePublished":"2026-10-05T14:41:51+00:00","mainEntityOfPage":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/"},"wordCount":489,"publisher":{"@id":"https:\/\/popupagency.com\/#organization"},"image":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/#primaryimage"},"thumbnailUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-brooklyn-williamsburg.webp","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/","url":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/","name":"Brooklyn Industries: connecting a brand refresh with a flagship | POPUP","isPartOf":{"@id":"https:\/\/popupagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/#primaryimage"},"image":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/#primaryimage"},"thumbnailUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-brooklyn-williamsburg.webp","datePublished":"2026-10-05T14:41:51+00:00","description":"A modern brand identity and Williamsburg flagship give an acquired Brooklyn fashion brand a fresh physical expression.","breadcrumb":{"@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/#primaryimage","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-brooklyn-williamsburg.webp","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-brooklyn-williamsburg.webp","width":800,"height":532},{"@type":"BreadcrumbList","@id":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/brooklyn-industries-connecting-a-brand-refresh-with-a-flagship\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/popupagency.com\/"},{"@type":"ListItem","position":2,"name":"Brooklyn Industries: connecting a brand refresh with a flagship"}]},{"@type":"WebSite","@id":"https:\/\/popupagency.com\/#website","url":"https:\/\/popupagency.com\/","name":"POPUP Agency","description":"A 360\u00b0 Creative Experiential Agency","publisher":{"@id":"https:\/\/popupagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/popupagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/popupagency.com\/#organization","name":"POPUP Agency","url":"https:\/\/popupagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","contentUrl":"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/popup-logo-BK2haVBF-1.webp","width":1600,"height":395,"caption":"POPUP Agency"},"image":{"@id":"https:\/\/popupagency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/popup\/","https:\/\/www.linkedin.com\/company\/thepopup-agency\/"]},{"@type":"Person","@id":"https:\/\/popupagency.com\/#\/schema\/person\/6313c2a1392560e1a8d402aa86372c1f","name":"marcus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6a48ef89ffc686bf3b079666ca076f5dfcae7f85be265d074a188b9b344d68c?s=96&d=mm&r=g","caption":"marcus"},"url":"https:\/\/popupagency.com\/index.php\/author\/marcus\/"}]}},"_links":{"self":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/900144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=900144"}],"version-history":[{"count":1,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/900144\/revisions"}],"predecessor-version":[{"id":900564,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/posts\/900144\/revisions\/900564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media\/15486"}],"wp:attachment":[{"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=900144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=900144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popupagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=900144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}