{"id":900145,"date":"2026-10-05T14:41:47","date_gmt":"2026-10-05T14:41:47","guid":{"rendered":"https:\/\/popupagency.com\/?p=900145"},"modified":"2026-10-05T14:41:47","modified_gmt":"2026-10-05T14:41:47","slug":"deadmau5-in-brooklyn-retail-alongside-an-artist-residency","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/deadmau5-in-brooklyn-retail-alongside-an-artist-residency\/","title":{"rendered":"deadmau5 in Brooklyn: retail alongside an artist residency"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Brooklyn, NY \u00b7 Project context: 2020 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">An artist residency can become a broader city encounter when fans have somewhere to meet outside the venue. deadmau5&#x27;s Brooklyn Cube V3 pop-up gave the New York run a daytime destination.<\/p>\n<h2>What role can a pop-up play during an artist&#x27;s city residency?<\/h2>\n<p>A residency can become a citywide encounter when there is a place for fans to meet outside the show.<\/p>\n<p>Give the New York run its own daytime fan destination.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-blog-deadmau5-cube-v3-new-york.webp\" alt=\"A Brooklyn pop-up gave fans another way into the Cube V3 residency.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>A Brooklyn pop-up gave fans another way into the Cube V3 residency.<\/figcaption><\/figure>\n<h2>Take the experience offstage<\/h2>\n<p>The Brooklyn space brought merchandise, artist encounters and the mau5trap community together while Cube V3 played its residency.<\/p>\n<h2>The planning lesson<\/h2>\n<p>A residency creates recurring patterns of arrivals and departures. Plan the store&#x27;s hours, staffing and guest experience around those patterns. The pop-up can connect the community across show days while keeping its own retail service clear and welcoming.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP helped bring the artist\u2019s world into a physical retail and fan environment during the Brooklyn residency.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>deadmau5: Brooklyn, NY.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Pop-up experience; Retail production; Fan engagement.<\/p>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Brooklyn pop-up gave fans another way into the Cube V3 residency.<\/p>\n","protected":false},"author":4,"featured_media":24292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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