{"id":900151,"date":"2026-10-05T14:41:20","date_gmt":"2026-10-05T14:41:20","guid":{"rendered":"https:\/\/popupagency.com\/?p=900151"},"modified":"2026-10-05T14:41:20","modified_gmt":"2026-10-05T14:41:20","slug":"candyking-taking-a-global-brand-into-a-new-york-flagship","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/candyking-taking-a-global-brand-into-a-new-york-flagship\/","title":{"rendered":"CandyKing: taking a global brand into a New York flagship"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: New York, NY \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Swedish pick-and-mix gained a West Village address on Bleecker Street. CandyKing&#x27;s flagship connected a recognizable product experience with local retail development, staffing and daily operation.<\/p>\n<h2>How can a global retail brand build a local market presence?<\/h2>\n<p>Growing enthusiasm for Swedish candy created an opening for an established Swedish brand. The commercial task was to turn category interest into a recognizable destination, with a retail team and operating model that could carry the experience every day.<\/p>\n<p>Bring Swedish confectionery heritage into the West Village\u2019s culture of discovery. Give the brand a clear street presence, make the product experience easy to explore and connect the New York store with CandyKing\u2019s global marketing team.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-candyking.webp\" alt=\"The long illuminated pick-and-mix wall at CandyKing on Bleecker Street.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>The long illuminated pick-and-mix wall at CandyKing on Bleecker Street.<\/figcaption><\/figure>\n<h2>Make the address part of the strategy<\/h2>\n<p>306 Bleecker Street places CandyKing in a shopping corridor associated with discovery. The storefront gives a global confectionery brand a specific neighborhood presence and a direct invitation to step inside.<\/p>\n<h2>Let the product shape the visit<\/h2>\n<p>The pick-and-mix display brings the range, packaging and digital brand world together. Store planning and merchandising make choosing candy the central interaction, giving the brand\u2019s Swedish heritage a tangible retail expression.<\/p>\n<h2>Make the store work, every day<\/h2>\n<p>The partnership continues through the daily realities of retail: trained staff, a replenished assortment, consistent merchandising and a welcoming customer experience. Retail by PopUp manages the local operation while working with CandyKing\u2019s global team on the brand\u2019s New York presence.<\/p>\n<h2>Give the global brand a local voice<\/h2>\n<p>Marketing is developed with CandyKing\u2019s global team, connecting a consistent brand identity with the life of New York. Local content and the store\u2019s branded packaging extend the Bleecker Street introduction beyond the visit.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Market entry needs a local operating plan as well as a location. Connect the assortment, merchandising and staff training with the global brand&#x27;s direction. A physical store introduces the brand each day through the way products are presented and guests are welcomed.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>Retail by PopUp develops and operates the U.S. flagship: site sourcing and leasing, store design and build, visual merchandising, staffing and daily operation. Local marketing is developed in collaboration with CandyKing\u2019s global team.<\/p>\n<p>CandyKing \/ Cloetta: product, brand assets and global marketing. Retail by PopUp: local retail development and operation.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The flagship introduced CandyKing\u2019s colorful product experience to the West Village, with a local retail team supporting the brand and its guests.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>CandyKing: New York, NY.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Market-entry &amp; location strategy; Site sourcing &amp; leasing; Store design &amp; build; Visual merchandising; Staffing &amp; daily operations; Local marketing collaboration.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/candy-king-usa-retail-experience-debut\/\">CandyKing project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/brooklyn-industries-retail\/\">Brooklyn Industries project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/09\/30\/y3-west-hollywood\/\">Adidas Y-3 project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.timeout.com\/newyork\/news\/this-super-popular-swedish-candy-brand-is-opening-its-first-us-store-in-nyc-120425\">Time Out New York: This super popular Swedish candy brand is opening its first US store in NYC<\/a><\/li><li><a href=\"https:\/\/www.cloetta.com\/en\/wp-content\/uploads\/sites\/2\/2026\/03\/Cloetta_2025_ENG.pdf#page=20\">Cloetta: CandyKing\u2019s first permanent U.S. store \u00b7 2025 annual report<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A major Swedish confectionery brand enters the U.S. through a fully managed flagship on Bleecker Street in the West Village.<\/p>\n","protected":false},"author":4,"featured_media":15488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is 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