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.elementor-widget-theme-post-content{width:100%!important;max-width:none!important;margin:0!important;padding:0!important}body.postid-900153 [data-elementor-type=\"header\"]{background:#0c0c0c}body.postid-900153 [data-elementor-type=\"header\"]>.e-con{margin-bottom:0!important}.dp-production-case{width:100%;text-align:left}.dp-production-case *{box-sizing:border-box}.dp-production-case .dp-case{overflow:clip}.dp-production-case [hidden]{display:none!important}.dp-production-case .popup-media-choice{width:100%;aspect-ratio:16\/9;border:0;border-radius:0;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;padding:clamp(24px,6vw,80px);background:linear-gradient(#0009,#000c),url(https:\/\/rageground.com\/images\/mobile-photos\/mint-mobile-2.jpg) center\/cover;color:white}.dp-production-case .popup-media-choice p{max-width:760px}.dp-production-case .popup-media-choice .popup-media-load{background:#ccff00;color:#111}.dp-production-case .dp-film-grid iframe{display:block;width:100%;aspect-ratio:16\/9;border:0}.dp-production-case .dp-film-grid .popup-media-choice{min-height:0!important;aspect-ratio:16\/9;background:#171d15;font-size:15px;padding:20px}.dp-production-case .dp-film-grid .popup-media-choice button{font-size:14px}.dp-production-case .dp-project-video iframe{display:block;width:100%;aspect-ratio:16\/9;height:auto}<\/style><div class=\"dp-production-case\" data-approved-case=\"asap-ferg-traplord-home\"><article class=\"dp-case\" id=\"dp-case-story\">\n <figure class=\"dp-case-photo dp-case-cover\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-approved-work-asap-ferg-traplord-home.webp\" data-caption=\"A$AP Ferg in the Traplord Home setting \u00b7 Harlem, June 2017.\" aria-label=\"Enlarge photograph: A$AP Ferg in the Traplord Home setting \u00b7 Harlem, June 2017.\"><img fetchpriority=\"high\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-approved-work-asap-ferg-traplord-home.webp\" width=\"1660\" height=\"1660\" alt=\"A$AP Ferg in the Traplord Home setting \u00b7 Harlem, June 2017.\" loading=\"eager\" decoding=\"async\" fetchpriority=\"high\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>A$AP Ferg in the Traplord Home setting \u00b7 Harlem, June 2017.<\/figcaption><\/figure>\n <header class=\"dp-case-intro\"><p class=\"dp-case-eyebrow\">A$AP Ferg <span>Harlem, New York<\/span><\/p><h1>An artist\u2019s world becomes a place to discover.<\/h1><p class=\"dp-case-deck\">An apartment-inspired Harlem shop introduced Traplord Home: bedding, robes and home accessories placed inside A$AP Ferg\u2019s world. The Pop Up Team\u2019s earlier work through Fancy.com, before POPUP.<\/p><\/header>\n <nav class=\"dp-case-index\" aria-label=\"Project chapters\"><a href=\"#dp-case-idea\">The brief<\/a><a href=\"#dp-case-role\">Our role<\/a><a href=\"#dp-case-execution\">The experience<\/a><a href=\"#dp-case-gallery\">Gallery<\/a><a href=\"#dp-case-proof\">What it made possible<\/a><a class=\"dp-case-back\" href=\"https:\/\/popupagency.com\/index.php\/work\/\">\u2190 All work<\/a><\/nav>\n <section class=\"dp-case-brief dp-case-brief-single\" id=\"dp-case-idea\"><div><p class=\"dp-label\">The opportunity<\/p><h2>The brief.<\/h2><p>Introduce an artist\u2019s move into homeware through a place that made the collection feel personal, connected to his identity and rooted in Harlem.<\/p><\/div><\/section>\n <section class=\"dp-case-responsibility\" id=\"dp-case-role\"><div><p class=\"dp-label\">POPUP\u2019s role<\/p><h2>The work behind the experience.<\/h2><\/div><div><p>Traplord Home is part of The Pop Up Team\u2019s earlier work through Fancy.com. The project connects artist retail, lifestyle product presentation and a launch gathering.<\/p><ul class=\"dp-case-services\"><li>Artist retail experience<\/li><li>Temporary brand environment<\/li><li>Lifestyle product presentation<\/li><li>Launch gathering<\/li><\/ul><p class=\"dp-case-credit\">The Pop Up Team\u2019s earlier work through Fancy.com, before POPUP. Shown as part of the team\u2019s experience; not a POPUP-era commission. Collection by A$AP Ferg in collaboration with Night:Shift.<\/p><\/div><\/section>\n <div class=\"dp-case-execution\" id=\"dp-case-execution\"><p class=\"dp-label dp-case-section-label\">Inside the experience<\/p><section class=\"dp-case-chapter\" id=\"dp-case-chapter-1\"><div class=\"dp-case-copy\"><span class=\"dp-case-chapter-number\" aria-hidden=\"true\">01<\/span><h2>Give the collection a lived-in context.<\/h2><p>Traplord bedding and cushions dressed the bedroom setting, bringing Ferg\u2019s visual identity into a familiar domestic scene. The products shaped the place visitors had come to explore.<\/p><\/div><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-d2fe77c1ef4d.webp\" data-caption=\"Ferg in the collection\u2019s apartment-inspired setting \u00b7 Harlem, June 2017.\" aria-label=\"Enlarge photograph: Ferg in the collection\u2019s apartment-inspired setting \u00b7 Harlem, June 2017.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-d2fe77c1ef4d.webp\" width=\"1660\" height=\"1660\" alt=\"Ferg in the collection\u2019s apartment-inspired setting \u00b7 Harlem, June 2017.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>Ferg in the collection\u2019s apartment-inspired setting \u00b7 Harlem, June 2017.<\/figcaption><\/figure><\/section><section class=\"dp-case-chapter dp-case-reverse\" id=\"dp-case-chapter-2\"><div class=\"dp-case-copy\"><span class=\"dp-case-chapter-number\" aria-hidden=\"true\">02<\/span><h2>Build a world around the product.<\/h2><p>Living-room details, objects and a television carried the home idea beyond a single display. The shop connected the collection with a fuller expression of the artist\u2019s taste and personality.<\/p><\/div><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-770cc6c8a9d2.webp\" data-caption=\"The living-room setting inside the Fancy.com-powered pop-up.\" aria-label=\"Enlarge photograph: The living-room setting inside the Fancy.com-powered pop-up.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-770cc6c8a9d2.webp\" width=\"1350\" height=\"1800\" alt=\"The living-room setting inside the Fancy.com-powered pop-up.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>The living-room setting inside the Fancy.com-powered pop-up.<\/figcaption><\/figure><\/section><\/div>\n \n <section class=\"dp-case-gallery\" id=\"dp-case-gallery\"><p class=\"dp-label\">A closer look<\/p><h2>More from the experience.<\/h2><section class=\"dp-gallery-group\"><h3>More from the project<\/h3><div class=\"dp-gallery-images\"><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-811f9f8f499c.webp\" data-caption=\"Ferg outside the Harlem storefront in a collection robe \u00b7 June 3, 2017.\" aria-label=\"Enlarge photograph: Ferg outside the Harlem storefront in a collection robe \u00b7 June 3, 2017.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-811f9f8f499c.webp\" width=\"1350\" height=\"1800\" alt=\"Ferg outside the Harlem storefront in a collection robe \u00b7 June 3, 2017.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>Ferg outside the Harlem storefront in a collection robe \u00b7 June 3, 2017.<\/figcaption><\/figure><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-e4b24c47245e.webp\" data-caption=\"Embroidered Traplord robes presented within the temporary shop.\" aria-label=\"Enlarge photograph: Embroidered Traplord robes presented within the temporary shop.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-e4b24c47245e.webp\" width=\"1350\" height=\"1800\" alt=\"Embroidered Traplord robes presented within the temporary shop.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>Embroidered Traplord robes presented within the temporary shop.<\/figcaption><\/figure><\/div><\/section><\/section>\n <section class=\"dp-case-proof\" id=\"dp-case-proof\"><p class=\"dp-label\">What it made possible<\/p><h2>What the experience brought to life.<\/h2><div class=\"dp-case-proof-grid\"><div><h3>An artist\u2019s world became a shoppable home.<\/h3><p>The apartment-inspired setting connected Traplord Home\u2019s collection with the artist and his Harlem community. This was the team\u2019s earlier work through Fancy.com.<\/p><\/div><\/div><\/section>\n \n <section class=\"dp-case-next\" id=\"dp-case-next\"><p class=\"dp-label\">Your next project<\/p><h2>What could your brand bring to life?<\/h2><div class=\"dp-actions\"><a class=\"dp-button\" href=\"https:\/\/popupagency.com\/index.php\/contact\/?reference=asap-ferg-traplord-home\">Start a project<\/a><a class=\"dp-button dp-outline\" href=\"https:\/\/popupagency.com\/index.php\/work\/\">Explore more work<\/a><a class=\"dp-link\" href=\"https:\/\/deck.popupagency.co\/inside\">Go deeper inside POPUP<\/a><\/div><\/section>\n <dialog class=\"dp-photo-dialog\" aria-label=\"Project photograph\"><div class=\"dp-viewer-toolbar\"><span class=\"dp-photo-position\" aria-live=\"polite\"><\/span><button class=\"dp-photo-close\" type=\"button\">Close \u00d7<\/button><\/div><img alt=\"\"\/><p class=\"dp-photo-caption\"><\/p><div class=\"dp-viewer-navigation\"><button type=\"button\" class=\"dp-photo-prev\" aria-label=\"Previous photograph\">\u2190 Previous<\/button><button type=\"button\" class=\"dp-photo-next\" aria-label=\"Next photograph\">Next \u2192<\/button><\/div><\/dialog>\n <\/article><\/div><script>(()=>{const root=document.querySelector('.dp-production-case');if(!root||root.dataset.ready)return;root.dataset.ready='true';const photoDialog=document.querySelector('.dp-photo-dialog');\nif(photoDialog){\n let photoTrigger,index=0;const triggers=[...document.querySelectorAll('[data-dp-photo]')],photos=[];\n for(const button of triggers)if(!photos.some(p=>p.src===button.dataset.dpPhoto))photos.push({src:button.dataset.dpPhoto,caption:button.dataset.caption});\n const previous=photoDialog.querySelector('.dp-photo-prev'),next=photoDialog.querySelector('.dp-photo-next');\n function showPhoto(position){index=Math.max(0,Math.min(photos.length-1,position));const 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understandable.<\/p>\n","protected":false},"author":4,"featured_media":15479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Traplord Home: giving artist homeware a lived-in setting | POPUP<\/title>\n<meta name=\"description\" content=\"A bedroom made the collection immediately understandable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/traplord-home-giving-artist-homeware-a-lived-in-setting\/\" \/>\n<meta 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