{"id":900156,"date":"2026-10-05T14:40:58","date_gmt":"2026-10-05T14:40:58","guid":{"rendered":"https:\/\/popupagency.com\/?p=900156"},"modified":"2026-10-05T14:40:58","modified_gmt":"2026-10-05T14:40:58","slug":"way-of-wade-taking-collaboration-artwork-into-the-store","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/way-of-wade-taking-collaboration-artwork-into-the-store\/","title":{"rendered":"Way of Wade: taking collaboration artwork into the store"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Fairfax, Los Angeles \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">DFT&#x27;s continuous linework went beyond the shoe at Shine Marketplace. The Way of Wade collaboration brought basketball, artwork and product together in a retail environment visitors could step inside.<\/p>\n<h2>How can collection artwork shape an immersive retail experience?<\/h2>\n<p>A collaboration has greater presence when its art shapes the setting around the product, not just the product itself.<\/p>\n<p>Extend DFT\u2019s continuous linework beyond the shoe, making the collection\u2019s meeting of basketball and art tangible at room scale.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-way-of-wade.webp\" alt=\"DFT\u2019s linework surrounds a gold basketball hoop and illuminated signature.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>DFT\u2019s linework surrounds a gold basketball hoop and illuminated signature.<\/figcaption><\/figure>\n<h2>Take the artwork beyond the shoe<\/h2>\n<p>DFT\u2019s continuous linework extended across the environment, surrounding a gold basketball hoop and illuminated signature. The installation made the collection\u2019s relationship between basketball and art tangible at room scale.<\/p>\n<h2>Keep the collection at the center<\/h2>\n<p>Footwear, framed artwork and memorabilia shared the display. The setting connected the collaboration\u2019s graphic language to the pieces visitors could discover, bringing the artist\u2019s vision into the retail experience.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Choose how the collection&#x27;s graphic language changes at room scale. It should connect the environment to the product without obscuring the assortment. Keep artwork and creative collaboration credits visible when describing the finished setting.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP developed an immersive retail setting at Shine Marketplace, carrying the collection\u2019s visual language into the physical shopping experience. Product, artwork and environment were considered together to bring the collaboration to life.<\/p>\n<p>Hosted at Shine Marketplace. Collection artwork by DFT, with creative collaboration by Loooop Studio.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The retail environment connected basketball, art and fashion around Way of Wade\u2019s WE ARE ONE collaboration.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Li-Ning \u00d7 Way of Wade: Fairfax, Los Angeles.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Retail concept; Experience design; Store production.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/29\/dwayne-wade-and-li-ning-capsule-pop-up\/\">Li-Ning \u00d7 Way of Wade project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/puma-presents-808-day-sneaker-launch-event\/\">PUMA \u00d7 Roland project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/hypebeast.com\/2021\/3\/dwyane-wade-li-ning-french-artist-dft-apparel-limited-capsule-collection-release-info\">Hypebeast: Dwyane Wade and Li-Ning Tap French Artist DFT For Latest Apparel Collection<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Shine Marketplace in Los Angeles, the Way of Wade \u00d7 DFT collaboration became a retail environment visitors could step inside.<\/p>\n","protected":false},"author":4,"featured_media":15555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This 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