{"id":900158,"date":"2026-10-05T14:40:49","date_gmt":"2026-10-05T14:40:49","guid":{"rendered":"https:\/\/popupagency.com\/?p=900158"},"modified":"2026-10-05T14:40:49","modified_gmt":"2026-10-05T14:40:49","slug":"total-wireless-a-sensory-brand-experience-in-boyle-heights","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/total-wireless-a-sensory-brand-experience-in-boyle-heights\/","title":{"rendered":"Total Wireless: a sensory brand experience in Boyle Heights"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Boyle Heights, Los Angeles \u00b7 Project context: September 2026 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Mexico Transferred began in a familiar storefront and opened into Guadalajara&#x27;s sights, sounds and scents. The Boyle Heights experience made connection tangible through a carefully staged transition between environments.<\/p>\n<h2>How can scenic production connect a campaign with a feeling of home?<\/h2>\n<p>Connection is more than a service. Familiar places, sounds and everyday rituals can carry the feeling of home across a border.<\/p>\n<p>Begin with a familiar money-transfer setting, then reveal a sensory journey to Guadalajara. The physical transition makes the campaign\u2019s promise something visitors can experience.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-total-wireless-mexico-transferred.webp\" alt=\"Visitors step into Mexico Transferred in Boyle Heights. Photography: Amboi Creative.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Visitors step into Mexico Transferred in Boyle Heights. Photography: Amboi Creative.<\/figcaption><\/figure>\n<h2>Make the invitation visible from the street<\/h2>\n<p>The completed storefront put Mexico Transferred in the heart of the neighborhood. A familiar exterior made the invitation clear before visitors stepped inside.<\/p>\n<h2>Start somewhere familiar<\/h2>\n<p>The front room used the visual language of a neighborhood money-transfer office: branded posters, a counter and everyday details. That recognizable setting created the threshold for the experience beyond it.<\/p>\n<h2>Step into the feeling of home<\/h2>\n<p>Beyond the front room, large-scale imagery, location sound and scent brought the campaign\u2019s Guadalajara story into the space. The production connected playback, lighting, scenic details and visitor flow around a shared sensory experience.<\/p>\n<h2>Let visitors make the connection<\/h2>\n<p>Guests moved between the images, sounds and scent installations, taking in familiar details and talking about the places and memories they brought to mind.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Map the sensory journey before specifying the technology. Playback, lighting, scenery and visitor flow should support the same transition. Clearly distinguish the production remit from campaign creative and source content supplied by the brand and agency teams.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>Working for our client Omnicom\/Golin Ketchum, POPUP translated the campaign into a live environment, coordinating the scenic build, installation, AV integration, set dressing, production logistics and on-site delivery.<\/p>\n<p>Our client: Omnicom\/Golin Ketchum. Delivered for Total Wireless and Western Union. Campaign creative and Guadalajara content were developed by the brand and agency teams.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The environment brought the sights and sounds of Guadalajara into a local gathering, connecting the partnership with community and cultural pride.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Total Wireless: Boyle Heights, Los Angeles.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Scenic build &amp; installation; Technical production &amp; AV integration; Graphics, props &amp; set dressing; Production logistics; Staffing &amp; guest experience.<\/p>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/laopinion.com\/2026\/09\/28\/mexico-transferred-trajo-un-pedacito-de-guadalajara-a-boyle-heights-durante-el-mes-de-la-herencia-hispana\/\">La Opini\u00f3n: M\u00e9xico Transferred brings Guadalajara to Boyle Heights.<\/a><\/li><li><a href=\"https:\/\/www.verizon.com\/about\/news\/es\/total-wireless-western-union-mexico-transferred\">Verizon: Total Wireless and Western Union introduce Mexico Transferred.<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mexico Transferred began in a familiar storefront and opened into Guadalajara&#8217;s sights, sounds and scents.<\/p>\n","protected":false},"author":4,"featured_media":15554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized 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