{"id":900162,"date":"2026-10-05T14:40:29","date_gmt":"2026-10-05T14:40:29","guid":{"rendered":"https:\/\/popupagency.com\/?p=900162"},"modified":"2026-10-05T14:40:29","modified_gmt":"2026-10-05T14:40:29","slug":"aliexpress-singles-day-joining-product-and-talent-partnerships","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/aliexpress-singles-day-joining-product-and-talent-partnerships\/","title":{"rendered":"AliExpress Singles&#8217; Day: joining product and talent partnerships"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: SoHo, New York \u00b7 Project context: 2023 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Singles&#x27; Day gained a physical stage in New York. AliExpress combined product discovery with music and a Swae Lee partnership brokered and managed by POPUP, connecting the marketplace with the artist&#x27;s audience.<\/p>\n<h2>How can a shopping occasion become a live cultural experience?<\/h2>\n<p>A shopping occasion can become more meaningful when people encounter the brand through culture, products and other people.<\/p>\n<p>Create a physical home for Singles\u2019 Day where the digital marketplace and an artist partnership meet.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aliexpress-singles-day-nyc.webp\" alt=\"The sequined AliExpress arrival wall at the New York Singles\u2019 Day experience.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>The sequined AliExpress arrival wall at the New York Singles\u2019 Day experience.<\/figcaption><\/figure>\n<h2>New York: give Singles\u2019 Day a cultural stage<\/h2>\n<p>The New York experience brought product discovery into an environment of bold brand graphics, music and guest interaction. The Swae Lee partnership, brokered and managed by POPUP, connected the shopping occasion with an artist\u2019s audience.<\/p>\n<h2>Connect the experience back to the marketplace<\/h2>\n<p>Physical product displays gave visitors a place to begin, while QR-code touchpoints connected that exploration to the digital platform. Each chapter used a live encounter to make an expansive online marketplace more approachable.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Agree on the talent relationship and the product journey together. The performance or appearance should have a clear place within the shopping occasion. Give guests an easy way to continue discovery on the platform after the live encounter.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP produced the activation and brokered and managed the Swae Lee partnership for the Singles\u2019 Day campaign.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The Swae Lee partnership and immersive store connected AliExpress with live entertainment and in-person product discovery.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>AliExpress: SoHo, New York.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Experience production; Talent partnership origination; Partnership management; Guest experience.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-singles-day-experience-with-swae-lee\/\">AliExpress project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/aliexpress-la-pop-up-tour-with-tiffany-haddish\/\">AliExpress project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.iheart.com\/content\/2023-11-09-swae-lee-performs-at-singles-day-pop-up-party-ahead-of-global-shopping-fest\/\">iHeartRadio: Swae Lee Performs At Singles Day Pop-Up Party Ahead Of Global Shopping Fest<\/a><\/li><li><a href=\"https:\/\/fashionbombdaily.com\/2023\/11\/13\/on-the-scene-at-ali-express-singles-day-shopping-pop-up-swae-lee-performed-in-denim-thug-life-clothing-lil-kim-in-jennifer-le-denim-studded-boots-claire-sulmers-in-a-gold-rabanne-look-more\/\">Fashion Bomb Daily: On the Scene at Ali Express Singles Day Shopping Pop-up<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A New York pop-up connected AliExpress\u2019s Singles\u2019 Day shopping moment with product discovery, music and a Swae Lee partnership brokered and managed by POPUP.<\/p>\n","protected":false},"author":4,"featured_media":15476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AliExpress Singles&#039; 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