{"id":900167,"date":"2026-10-05T14:40:07","date_gmt":"2026-10-05T14:40:07","guid":{"rendered":"https:\/\/popupagency.com\/?p=900167"},"modified":"2026-10-06T16:51:43","modified_gmt":"2026-10-06T16:51:43","slug":"smashing-pumpkins-merchandise-as-an-exhibition-environment","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/smashing-pumpkins-merchandise-as-an-exhibition-environment\/","title":{"rendered":"Smashing Pumpkins: merchandise as an exhibition environment"},"content":{"rendered":"\n<style>@font-face{font-family:'Eurostile Extended';src:url('https:\/\/popupagency.com\/wp-content\/uploads\/2026\/05\/EurostileExtendedBlack.woff2') format('woff2');font-display:swap;font-weight:700 900}\n.dp-production-case .dp-section{display:block;width:100%;padding:80px 24px;background:#111;color:#f4f4ef;text-align:left;box-sizing:border-box}\n.dp-production-case .dp-section:nth-of-type(even){background:#191919}.dp-production-case .dp-inner{max-width:1180px;margin:0 auto}.dp-production-case .dp-section h2{font:700 clamp(30px,4vw,52px)\/1.12 Arial,sans-serif;text-transform:none;letter-spacing:-.035em;margin:12px 0 28px;color:inherit}.dp-production-case .dp-section h3{font:700 25px\/1.2 Arial,sans-serif;letter-spacing:-.02em;margin:12px 0;color:inherit}.dp-production-case .dp-section p,.dp-production-case .dp-section li{font:400 17px\/1.7 Arial,sans-serif;color:#dadad2;max-width:760px}.dp-production-case .dp-label{display:block;font:600 12px\/1.5 Arial,sans-serif;letter-spacing:.12em;text-transform:uppercase;color:#b5ed47}.dp-production-case .dp-grid{display:grid;gap:32px;margin-top:36px}.dp-production-case .dp-two{grid-template-columns:repeat(2,minmax(0,1fr))}.dp-production-case .dp-three{grid-template-columns:repeat(3,minmax(0,1fr))}.dp-production-case .dp-four{grid-template-columns:repeat(4,minmax(0,1fr))}.dp-production-case .dp-actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px;margin-top:28px}.dp-production-case .dp-button{display:inline-block;border:1px solid #b5ed47;border-radius:32px;padding:14px 25px;background:#b5ed47;color:#111!important;font:600 15px\/1.5 Arial,sans-serif;text-decoration:none!important}.dp-production-case .dp-button:hover{background:#cfef8c}.dp-production-case .dp-outline{background:transparent;color:#b5ed47!important}.dp-production-case .dp-link{display:inline-block;color:#b5ed47!important;text-decoration:underline;text-underline-offset:5px;font:600 15px\/1.5 Arial,sans-serif}.dp-production-case .dp-card a{color:inherit;text-decoration:none}.dp-production-case .dp-card img{display:block;width:100%;height:220px;object-fit:cover;margin:0 0 20px}.dp-production-case .dp-scope{padding-top:20px;border-top:1px solid #444}.dp-production-case .dp-section .dp-note{font-size:13px;line-height:1.6;color:#aaa;margin-top:24px}.dp-production-case .dp-filters{display:flex;flex-wrap:wrap;gap:10px;margin:28px 0}.dp-production-case .dp-filters button{font:600 13px\/1.5 Arial,sans-serif;padding:10px 17px;border:1px solid #888;color:#fff;background:transparent;border-radius:24px;cursor:pointer}.dp-production-case .dp-filters button[aria-pressed=true]{background:#b5ed47;color:#111;border-color:#b5ed47}.dp-production-case .dp-card[hidden]{display:none!important}.dp-production-case .dp-filter-status{font-size:13px!important}.dp-production-case .dp-journey{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:30px;list-style-position:inside;padding:0}.dp-production-case .dp-journey li{padding:24px 0;border-top:1px solid #444}.dp-production-case .dp-chips{display:flex;flex-wrap:wrap;list-style:none;padding:0;gap:12px}.dp-production-case .dp-chips li{padding:8px 14px;border:1px solid #777;border-radius:24px;font-size:14px}.dp-production-case .dp-form-notice{padding:16px;background:#222;color:white;font:400 15px\/1.6 Arial,sans-serif}.dp-production-case .dp-section a:focus-visible,.dp-production-case .dp-section button:focus-visible{outline:3px solid white;outline-offset:4px}.dp-production-case .dp-section *{box-sizing:border-box}\n@media(max-width:820px){.dp-production-case .dp-three,.dp-production-case .dp-four{grid-template-columns:repeat(2,minmax(0,1fr))}.dp-production-case .dp-section{padding:56px 22px}}@media(max-width:560px){.dp-production-case .dp-two,.dp-production-case .dp-three,.dp-production-case .dp-four,.dp-production-case .dp-journey{grid-template-columns:1fr}.dp-production-case .dp-section{padding:44px 20px}.dp-production-case .dp-section h2{font-size:32px}.dp-production-case .dp-section h3{font-size:23px}.dp-production-case .dp-card img{height:250px}.dp-production-case .dp-button{width:100%;text-align:center}}\n\/* Revised editorial case studies. 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.dp-featured-intro h2 span{color:#ccff00}.dp-production-case .dp-featured-intro p{font:20px\/1.6 Arial,sans-serif;color:#fff;margin:0;max-width:620px}@media(max-width:750px){.dp-production-case .dp-featured-intro h2{font-size:48px}.dp-production-case .dp-featured-intro p{font-size:18px}}@media(max-width:450px){.dp-production-case .dp-featured-intro h2{font-size:40px}}\nbody.postid-900167 [data-elementor-type=\"single-post\"]>.elementor-element-00a5af0,body.postid-900167 [data-elementor-type=\"single-post\"]>.elementor-element-057887c{display:none!important}body.postid-900167 [data-elementor-type=\"single-post\"]>.elementor-element-f1ef31a{padding:0!important;--padding-top:0;--padding-bottom:0;--padding-left:0;--padding-right:0;--container-max-width:100%;gap:0!important}body.postid-900167 .elementor-element-f1ef31a>.e-con-inner{width:100%!important;max-width:none!important;padding:0!important;gap:0!important}body.postid-900167 .elementor-widget-theme-post-content{width:100%!important;max-width:none!important;margin:0!important;padding:0!important}body.postid-900167 [data-elementor-type=\"header\"]{background:#0c0c0c}body.postid-900167 [data-elementor-type=\"header\"]>.e-con{margin-bottom:0!important}.dp-production-case{width:100%;text-align:left}.dp-production-case *{box-sizing:border-box}.dp-production-case .dp-case{overflow:clip}.dp-production-case [hidden]{display:none!important}.dp-production-case .popup-media-choice{width:100%;aspect-ratio:16\/9;border:0;border-radius:0;display:flex;flex-direction:column;justify-content:center;align-items:center;text-align:center;padding:clamp(24px,6vw,80px);background:linear-gradient(#0009,#000c),url(https:\/\/rageground.com\/images\/mobile-photos\/mint-mobile-2.jpg) center\/cover;color:white}.dp-production-case .popup-media-choice p{max-width:760px}.dp-production-case .popup-media-choice .popup-media-load{background:#ccff00;color:#111}.dp-production-case .dp-film-grid iframe{display:block;width:100%;aspect-ratio:16\/9;border:0}.dp-production-case .dp-film-grid .popup-media-choice{min-height:0!important;aspect-ratio:16\/9;background:#171d15;font-size:15px;padding:20px}.dp-production-case .dp-film-grid .popup-media-choice button{font-size:14px}.dp-production-case .dp-project-video iframe{display:block;width:100%;aspect-ratio:16\/9;height:auto}<\/style><div class=\"dp-production-case\" data-approved-case=\"smashing-pumpkins-merch-vault\"><article class=\"dp-case\" id=\"dp-case-story\">\n <figure class=\"dp-case-photo dp-case-cover\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-approved-work-smashing-pumpkins-merch-vault.webp\" data-caption=\"The finished Smashing Pumpkins Merch Vault at the future Double Door site \u00b7 Chicago, December 1, 2018. Delivered for Warner Music Group.\" aria-label=\"Enlarge photograph: The finished Smashing Pumpkins Merch Vault at the future Double Door site \u00b7 Chicago, December 1, 2018. Delivered for Warner Music Group.\"><img fetchpriority=\"high\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-approved-work-smashing-pumpkins-merch-vault.webp\" width=\"2000\" height=\"1500\" alt=\"The finished Smashing Pumpkins Merch Vault at the future Double Door site \u00b7 Chicago, December 1, 2018. Delivered for Warner Music Group.\" loading=\"eager\" decoding=\"async\" fetchpriority=\"high\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>The finished Smashing Pumpkins Merch Vault at the future Double Door site \u00b7 Chicago, December 1, 2018. Delivered for Warner Music Group.<\/figcaption><\/figure>\n <header class=\"dp-case-intro\"><p class=\"dp-case-eyebrow\">The Smashing Pumpkins <span>Former Wilson Avenue Theater \u00b7 Chicago, IL<\/span><\/p><h1>Make the merchandise a destination.<\/h1><p class=\"dp-case-deck\">A one-day Chicago destination turned The Smashing Pumpkins\u2019 merchandise into a place fans could explore. Framed apparel, collection displays and a lounge brought the band\u2019s visual world into the former Wilson Avenue Theater, announced as Double Door\u2019s future home.<\/p><\/header>\n <nav class=\"dp-case-index\" aria-label=\"Project chapters\"><a href=\"#dp-case-idea\">The brief<\/a><a href=\"#dp-case-role\">Our role<\/a><a href=\"#dp-case-execution\">The experience<\/a><a href=\"#dp-case-gallery\">Gallery<\/a><a href=\"#dp-case-proof\">What it made possible<\/a><a class=\"dp-case-back\" href=\"https:\/\/popupagency.com\/index.php\/work\/\">\u2190 All work<\/a><\/nav>\n <section class=\"dp-case-brief dp-case-brief-single\" id=\"dp-case-idea\"><div><p class=\"dp-label\">The opportunity<\/p><h2>The brief.<\/h2><p>Give a limited-run merchandise event the character of an artist experience, with a retail environment that rewarded the trip and worked within an existing space.<\/p><\/div><\/section>\n <section class=\"dp-case-responsibility\" id=\"dp-case-role\"><div><p class=\"dp-label\">POPUP\u2019s role<\/p><h2>The work behind the experience.<\/h2><\/div><div><p>For Warner Music Group, POPUP coordinated the temporary merchandise environment and event operations, connecting product presentation, printed graphics, furnishings, lighting and on-site logistics.<\/p><ul class=\"dp-case-services\"><li>Temporary retail environment<\/li><li>Merchandise presentation<\/li><li>Signage &amp; printed graphics<\/li><li>Lighting &amp; furnishings<\/li><li>Event operations &amp; logistics<\/li><\/ul><p class=\"dp-case-credit\">The Smashing Pumpkins Merch Vault at the future Double Door site \u00b7 delivered for Warner Music Group.<\/p><\/div><\/section>\n <div class=\"dp-case-execution\" id=\"dp-case-execution\"><p class=\"dp-label dp-case-section-label\">Inside the experience<\/p><section class=\"dp-case-chapter\" id=\"dp-case-chapter-1\"><div class=\"dp-case-copy\"><span class=\"dp-case-chapter-number\" aria-hidden=\"true\">01<\/span><h2>Put the collection on display.<\/h2><p>Apparel was framed against the wood-paneled walls, while tables brought smaller items and graphic textiles into the room. The presentation made the merchandise part of the visual experience, with different scales of discovery across the space.<\/p><\/div><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-f0ad6f28bd61.webp\" data-caption=\"The completed merchandise room, photographed before opening on December 1, 2018.\" aria-label=\"Enlarge photograph: The completed merchandise room, photographed before opening on December 1, 2018.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-f0ad6f28bd61.webp\" width=\"2000\" height=\"1500\" alt=\"The completed merchandise room, photographed before opening on December 1, 2018.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>The completed merchandise room, photographed before opening on December 1, 2018.<\/figcaption><\/figure><\/section><section class=\"dp-case-chapter dp-case-reverse\" id=\"dp-case-chapter-2\"><div class=\"dp-case-copy\"><span class=\"dp-case-chapter-number\" aria-hidden=\"true\">02<\/span><h2>Let the room tell part of the story.<\/h2><p>The barred counter gave the vault name a physical expression. Smashing Pumpkins signage and displayed apparel connected that distinctive architectural feature with the event, without obscuring the character of the location.<\/p><\/div><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-07f6dcc027af.webp\" data-caption=\"The venue\u2019s counter incorporated into the Merch Vault environment.\" aria-label=\"Enlarge photograph: The venue\u2019s counter incorporated into the Merch Vault environment.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-07f6dcc027af.webp\" width=\"2000\" height=\"1500\" alt=\"The venue\u2019s counter incorporated into the Merch Vault environment.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>The venue\u2019s counter incorporated into the Merch Vault environment.<\/figcaption><\/figure><\/section><\/div>\n \n <section class=\"dp-case-gallery\" id=\"dp-case-gallery\"><p class=\"dp-label\">A closer look<\/p><h2>More from the experience.<\/h2><section class=\"dp-gallery-group\"><h3>More from the project<\/h3><div class=\"dp-gallery-images\"><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-9979159db1a0.webp\" data-caption=\"Apparel and graphic textiles carry the band\u2019s identity through the product presentation.\" aria-label=\"Enlarge photograph: Apparel and graphic textiles carry the band\u2019s identity through the product presentation.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-9979159db1a0.webp\" width=\"1500\" height=\"2000\" alt=\"Apparel and graphic textiles carry the band\u2019s identity through the product presentation.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>Apparel and graphic textiles carry the band\u2019s identity through the product presentation.<\/figcaption><\/figure><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-47ee756a2d73.webp\" data-caption=\"A furnished fan lounge with handwritten graphics and decorative lighting beside the retail displays.\" aria-label=\"Enlarge photograph: A furnished fan lounge with handwritten graphics and decorative lighting beside the retail displays.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-47ee756a2d73.webp\" width=\"2000\" height=\"1500\" alt=\"A furnished fan lounge with handwritten graphics and decorative lighting beside the retail displays.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>A furnished fan lounge with handwritten graphics and decorative lighting beside the retail displays.<\/figcaption><\/figure><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-32458a98bedf.webp\" data-caption=\"T-shirts and a hoodie presented in individual wall frames.\" aria-label=\"Enlarge photograph: T-shirts and a hoodie presented in individual wall frames.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-32458a98bedf.webp\" width=\"1500\" height=\"2000\" alt=\"T-shirts and a hoodie presented in individual wall frames.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>T-shirts and a hoodie presented in individual wall frames.<\/figcaption><\/figure><figure class=\"dp-case-photo\"><button class=\"dp-photo-open\" type=\"button\" data-dp-photo=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-611db2c3f922.webp\" data-caption=\"Fans waiting outside the Chicago venue on December 1, 2018.\" aria-label=\"Enlarge photograph: Fans waiting outside the Chicago venue on December 1, 2018.\"><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/10\/pua-case-611db2c3f922.webp\" width=\"1195\" height=\"2000\" alt=\"Fans waiting outside the Chicago venue on December 1, 2018.\" loading=\"lazy\" decoding=\"async\"\/><span class=\"dp-photo-hint\">View photograph \u2197<\/span><\/button><figcaption>Fans waiting outside the Chicago venue on December 1, 2018.<\/figcaption><\/figure><\/div><\/section><\/section>\n <section class=\"dp-case-proof\" id=\"dp-case-proof\"><p class=\"dp-label\">What it made possible<\/p><h2>What the experience brought to life.<\/h2><div class=\"dp-case-proof-grid\"><div><h3>A place to explore the band\u2019s world.<\/h3><p>The Merch Vault connected collection displays, shopping and a fan lounge within a dedicated Chicago destination.<\/p><\/div><\/div><\/section>\n \n <section class=\"dp-case-next\" id=\"dp-case-next\"><p class=\"dp-label\">Your next project<\/p><h2>What could your brand bring to life?<\/h2><div class=\"dp-actions\"><a class=\"dp-button\" href=\"https:\/\/popupagency.com\/index.php\/contact\/?reference=smashing-pumpkins-merch-vault\">Start a project<\/a><a class=\"dp-button dp-outline\" href=\"https:\/\/popupagency.com\/index.php\/work\/\">Explore more work<\/a><a class=\"dp-link\" href=\"https:\/\/deck.popupagency.co\/inside\">Go deeper inside POPUP<\/a><\/div><\/section>\n <dialog class=\"dp-photo-dialog\" aria-label=\"Project photograph\"><div class=\"dp-viewer-toolbar\"><span class=\"dp-photo-position\" aria-live=\"polite\"><\/span><button class=\"dp-photo-close\" type=\"button\">Close \u00d7<\/button><\/div><img alt=\"\"\/><p class=\"dp-photo-caption\"><\/p><div class=\"dp-viewer-navigation\"><button type=\"button\" class=\"dp-photo-prev\" aria-label=\"Previous photograph\">\u2190 Previous<\/button><button type=\"button\" class=\"dp-photo-next\" aria-label=\"Next photograph\">Next \u2192<\/button><\/div><\/dialog>\n <\/article><\/div><script>(()=>{const root=document.querySelector('.dp-production-case');if(!root||root.dataset.ready)return;root.dataset.ready='true';const photoDialog=document.querySelector('.dp-photo-dialog');\nif(photoDialog){\n let photoTrigger,index=0;const triggers=[...document.querySelectorAll('[data-dp-photo]')],photos=[];\n for(const button of triggers)if(!photos.some(p=>p.src===button.dataset.dpPhoto))photos.push({src:button.dataset.dpPhoto,caption:button.dataset.caption});\n const previous=photoDialog.querySelector('.dp-photo-prev'),next=photoDialog.querySelector('.dp-photo-next');\n function showPhoto(position){index=Math.max(0,Math.min(photos.length-1,position));const 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