{"id":900175,"date":"2026-10-05T14:39:28","date_gmt":"2026-10-05T14:39:28","guid":{"rendered":"https:\/\/popupagency.com\/?p=900175"},"modified":"2026-10-05T14:39:28","modified_gmt":"2026-10-05T14:39:28","slug":"zhu-a-fashion-showroom-with-an-after-dark-identity","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/zhu-a-fashion-showroom-with-an-after-dark-identity\/","title":{"rendered":"ZHU: a fashion showroom with an after-dark identity"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: New York, NY \u00b7 Project context: 2018 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Serpents &amp; Ateliers presented ZHU&#x27;s bespoke pieces as fashion in a working showroom. An in-store rave then brought the collection and his music community into the same setting.<\/p>\n<h2>How can an artist&#x27;s fashion collection stand on its own?<\/h2>\n<p>The setting should reflect how the artist wants the work to be understood: here, as fashion with a distinct point of view.<\/p>\n<p>Present ZHU\u2019s bespoke pieces as fashion in a working showroom, then let an in-store rave join the collection to his music community.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-zhu-serpents-ateliers.webp\" alt=\"The Serpents &amp; Ateliers collection in the original showroom event film \u00b7 New York, 2018.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>The Serpents &amp; Ateliers collection in the original showroom event film \u00b7 New York, 2018.<\/figcaption><\/figure>\n<h2>Give the collection a working showroom<\/h2>\n<p>Bespoke pieces were presented as fashion statements, with the atmosphere of a working showroom giving the collection room to speak for itself.<\/p>\n<h2>Bring music and fashion together<\/h2>\n<p>ZHU hosted an in-store rave, joining the fashion presentation and music community in one experience.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Let the category determine the presentation. A fashion showroom needs space for the pieces and their detail before the live program begins. Plan the change in room use so the later gathering feels connected to the collection visitors came to discover.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP delivered a showroom-style experience for custom-created fashion pieces, connecting collection discovery with an in-store rave hosted by ZHU.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The atelier gave ZHU\u2019s collection a physical setting that could evolve from discovery and shopping into a live gathering.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>ZHU: New York, NY.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Artist showroom experience; Pop-up retail; Music-led event.<\/p>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ZHU\u2019s Serpents &#038; Ateliers introduced bespoke fashion statements in a working-showroom setting, culminating in an in-store rave hosted by ZHU.<\/p>\n","protected":false},"author":4,"featured_media":15559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZHU: a fashion showroom with an after-dark identity | POPUP<\/title>\n<meta name=\"description\" content=\"ZHU\u2019s Serpents &amp; Ateliers introduced bespoke fashion statements in a working-showroom setting, culminating in an in-store rave hosted by ZHU.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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