{"id":900177,"date":"2026-10-05T14:39:15","date_gmt":"2026-10-05T14:39:15","guid":{"rendered":"https:\/\/popupagency.com\/?p=900177"},"modified":"2026-10-05T14:39:15","modified_gmt":"2026-10-05T14:39:15","slug":"hayley-kiyoko-turning-i-wish-into-a-theatrical-fan-space","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/hayley-kiyoko-turning-i-wish-into-a-theatrical-fan-space\/","title":{"rendered":"Hayley Kiyoko: turning I Wish into a theatrical fan space"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: ROW DTLA \u00b7 Los Angeles, CA \u00b7 Project context: 2019 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">I Wish became a place fans could inhabit at ROW DTLA. Red drapery, rugs and release details gave Hayley Kiyoko&#x27;s Los Angeles experience a theatrical mood, with merchandise and personal fan encounters inside the same world.<\/p>\n<h2>How can an artist pop-up translate a release&#x27;s atmosphere?<\/h2>\n<p>Fans connect with the atmosphere around a release as well as its sound. Bringing that atmosphere into a room gives them a new way to explore it together.<\/p>\n<p>Make the setting feel like an invitation into I Wish. Red drapery, layered interiors, release details and merchandise created a shared space that could hold both quiet discovery and personal fan encounters.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-hayley-kiyoko-i-wish.webp\" alt=\"Guests sharing the I Wish environment, July 19, 2019 \u00b7 Jonathan Schwartz.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Guests sharing the I Wish environment, July 19, 2019 \u00b7 Jonathan Schwartz.<\/figcaption><\/figure>\n<h2>Make the invitation unmistakable<\/h2>\n<p>Hayley\u2019s name on the entrance announced the experience from the street. Inside ROW DTLA, the temporary destination gave fans somewhere to arrive, meet and step into the release\u2019s world.<\/p>\n<h2>Translate the mood into a room<\/h2>\n<p>Red curtains, rugs and styled details created a theatrical interior. Guests could inhabit the scene together, turning the environment into part of the experience rather than a backdrop to pass through.<\/p>\n<h2>Let the details lead to discovery<\/h2>\n<p>Release artwork, props and I Wish apparel carried the identity through the interior. Merchandise was presented as part of that setting, connecting the collection with the world visitors had come to explore.<\/p>\n<h2>Leave room for a personal moment<\/h2>\n<p>The draped photo setting let friends become part of the scene. Original photography also records Hayley meeting fans, giving the experience a personal connection to the artist at its center.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Choose a small set of atmospheric cues and carry them through the room. Give friends somewhere to share a moment without blocking merchandise discovery or artist encounters. The mood should shape the visit while the layout supports its practical needs.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP helped bring I Wish into a physical setting, connecting the immersive environment, branded details and merchandise presentation for the temporary experience.<\/p>\n<p>Artist and release: Hayley Kiyoko \u00b7 I Wish. Original event photography: Jonathan Schwartz. The event walkthrough remains available alongside the photographs.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The theatrical setting connected I Wish with merchandise discovery and personal encounters with Hayley Kiyoko.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Hayley Kiyoko: ROW DTLA \u00b7 Los Angeles, CA.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Immersive pop-up production; Branded environment; Merchandise presentation; Fan experience.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/hayley-kiyoko-panorama-immersive-experience\/\">Hayley Kiyoko project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/nas-illmatic-25th-anniversary-experience\/\">Nas project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ateez-nationwide-pop-up-tour\/\">ATEEZ \u00d7 hello82 project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.latimes.com\/entertainment-arts\/music\/story\/2019-07-18\/hayley-kiyoko-lesbian-jesus-taylor-swift\">Los Angeles Times: Hayley Kiyoko comes off a star turn in Taylor Swift\u2019s new video aiming for pop stardom.<\/a><\/li><li><a href=\"https:\/\/www.teenvogue.com\/story\/hayley-kiyoko-video-i-wish\">Teen Vogue: Hayley Kiyoko Released the Video for Her New Single \u201cI Wish\u201d<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I Wish became a place fans could inhabit at ROW DTLA.<\/p>\n","protected":false},"author":4,"featured_media":15511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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