{"id":900185,"date":"2026-10-05T14:38:27","date_gmt":"2026-10-05T14:38:27","guid":{"rendered":"https:\/\/popupagency.com\/?p=900185"},"modified":"2026-10-05T14:38:27","modified_gmt":"2026-10-05T14:38:27","slug":"a-boogie-a-mobile-listening-experience-through-new-york","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/a-boogie-a-mobile-listening-experience-through-new-york\/","title":{"rendered":"A Boogie: a mobile listening experience through New York"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Times Square, New York \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">A custom double-decker gave Me vs. Myself a moving presence in New York. A Boogie wit da Hoodie&#x27;s listening experience joined a livestream and street-level fan encounter, building toward Times Square.<\/p>\n<h2>How can a moving venue connect an album preview with the city?<\/h2>\n<p>A release can become a shared city experience when the artist\u2019s presence moves through the places fans know.<\/p>\n<p>Turn a double-decker bus into a moving album-preview stage and livestream, with the New York streets becoming part of the fan experience.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-aboogie.webp\" alt=\"The mobile album experience surrounded by fans in Times Square.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>The mobile album experience surrounded by fans in Times Square.<\/figcaption><\/figure>\n<h2>Let the city become the listening room<\/h2>\n<p>A custom double-decker hosted the livestream while moving through New York. The branded vehicle gave the album a presence on the street and a focal point for the fans following along.<\/p>\n<h2>Turn online attention into a shared moment<\/h2>\n<p>The artist, the bus and the crowd connected the livestream with a physical album moment in the heart of the city.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Plan the street and screen experience together. The vehicle is a setting for the artist, a visual cue for passersby and part of the broadcast. Give production teams a shared plan for movement, stopping points and the audience&#x27;s view of the moment.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP hosted the livestream on a custom double-decker that traveled through the city. The mobile listening experience built momentum as fans followed along, culminating in a major Times Square crowd.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The branded bus connected the livestream, the artist and his audience through a visible New York street experience.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>A Boogie wit da Hoodie: Times Square, New York.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Mobile experience; Artist campaign; Fan engagement.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/a-boogie-nyc-album-launch-pr-stunt\/\">A Boogie wit da Hoodie project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/ed-sheeran-nyc-equals-album-bus-tour\/\">Ed Sheeran project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.tmz.com\/watch\/2022-12-09-120922-a-boogie-1530226-002\/\">TMZ: A Boogie Celebrates Birthday in Times Square with Fans<\/a><\/li><li><a href=\"https:\/\/power1051.iheart.com\/content\/2022-12-09-a-boogie-wit-da-hoodie-delivers-his-long-awaited-album-me-vs-myself\/\">Power 105.1 \/ iHeart: A Boogie Wit Da Hoodie Delivers His Long-Awaited Album &#x27;Me vs. Myself&#x27;<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A custom double-decker carried A Boogie wit da Hoodie\u2019s Me vs.<\/p>\n","protected":false},"author":4,"featured_media":15473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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