{"id":900186,"date":"2026-10-05T14:38:23","date_gmt":"2026-10-05T14:38:23","guid":{"rendered":"https:\/\/popupagency.com\/?p=900186"},"modified":"2026-10-05T14:38:23","modified_gmt":"2026-10-05T14:38:23","slug":"bas-fiendshop-a-record-release-with-room-for-fans","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/bas-fiendshop-a-record-release-with-room-for-fans\/","title":{"rendered":"Bas FIENDSHOP: a record release with room for fans"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: New York, NY \u00b7 Los Angeles, CA \u00b7 Project context: 2018 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">FIENDSHOP gave Bas&#x27;s Milky Way release a physical home on both coasts. Merchandise, in-store performances and meet-and-greets made the pop-ups shared encounters around the music.<\/p>\n<h2>How can artist retail make space for performance and community?<\/h2>\n<p>The strongest artist stores give fans a reason to stay, participate and meet one another.<\/p>\n<p>Give the fan community a physical place to experience the release together on both coasts.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-bas.webp\" alt=\"Fans exploring the FIENDSHOP retail environment.\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Fans exploring the FIENDSHOP retail environment.<\/figcaption><\/figure>\n<h2>Make room for the artist encounter<\/h2>\n<p>Merchandise sat alongside performances and meet-and-greets, bringing the FIEND community into a shared physical setting in New York and Los Angeles.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Define how retail service continues around the live program. Guests may come to browse, meet the artist or hear a performance. A clear schedule and considered floor plan help those reasons for visiting support one another.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>Working with Interscope Records, POPUP delivered the New York and Los Angeles pop-ups. Retail, live performances and artist encounters gave fans more than a transaction: a shared moment around the music.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>FIENDSHOP brought fans into retail environments shaped by performance, product discovery and connection with Bas.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Bas: New York, NY \u00b7 Los Angeles, CA.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Artist retail; Fan programming; Pop-up production.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/27\/common-let-love\/\">Common project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ateez-nationwide-pop-up-tour\/\">ATEEZ \u00d7 hello82 project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.thefader.com\/2018\/08\/24\/bas-new-album-milky-way-is-here\">The FADER: Bas\u2019s Milky Way Release Brings FIENDSHOP to New York and Los Angeles<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>FIENDSHOP gave Bas&#8217;s Milky Way release a physical home on both coasts.<\/p>\n","protected":false},"author":4,"featured_media":15483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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