{"id":900187,"date":"2026-10-05T14:38:19","date_gmt":"2026-10-05T14:38:19","guid":{"rendered":"https:\/\/popupagency.com\/?p=900187"},"modified":"2026-10-05T14:38:19","modified_gmt":"2026-10-05T14:38:19","slug":"atlanta-hip-hop-50-a-music-exhibition-rooted-in-the-city","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/atlanta-hip-hop-50-a-music-exhibition-rooted-in-the-city\/","title":{"rendered":"Atlanta Hip-Hop 50: a music exhibition rooted in the city"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Underground Atlanta, GA \u00b7 Project context: 2023 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">Atlanta&#x27;s music history had a physical home at Underground Atlanta. A partnership with Dallas Austin and Jermaine Dupri connected the anniversary exhibition with the creative community that helped shape its story.<\/p>\n<h2>How can a cultural exhibition involve the people behind its history?<\/h2>\n<p>A city\u2019s music history is most compelling when the people who helped write it are part of how it is told.<\/p>\n<p>Anchor the anniversary in Atlanta\u2019s own creative community through the partnership with Dallas Austin and Jermaine Dupri, then give the history a physical setting.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-atl-hip-hop-50.webp\" alt=\"Atlanta Hip-Hop 50 \u00b7 An exhibition at Underground Atlanta\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Atlanta Hip-Hop 50 \u00b7 An exhibition at Underground Atlanta<\/figcaption><\/figure>\n<h2>Start with the people behind the history<\/h2>\n<p>The partnership with Dallas Austin and Jermaine Dupri grounded the experience in Atlanta\u2019s own creative community.<\/p>\n<h2>Make the history tangible<\/h2>\n<p>Objects and exhibition settings gave visitors a physical connection to the music and the people behind it.<\/p>\n<h2>Create a place to gather around the story<\/h2>\n<p>The opening and exhibition brought the anniversary into a shared setting at Underground Atlanta.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Bring cultural perspective into the project before deciding on the displays. Objects and environments should serve a story grounded in the people and places involved. The opening can then become a gathering around that shared history.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP created the experience in partnership with Dallas Austin and Jermaine Dupri, bringing their cultural perspective into the exhibition and its live setting. Memorabilia, storytelling and an opening event connected visitors with Atlanta\u2019s place in hip-hop history.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The exhibition connected visitors with the artists, places and creative legacy behind the city\u2019s contribution to hip-hop.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Atlanta Hip-Hop 50: Underground Atlanta, GA.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Experience production; Exhibition environment; Partner coordination; Opening event.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/01\/atlanta-hip-hop-50-underground-atlanta\/\">Atlanta Hip-Hop 50 project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/michael-jackson-king-of-style-launch-event\/\">Michael Jackson Estate \u00b7 King of Style project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/nas-illmatic-25th-anniversary-experience\/\">Nas project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/www.ajc.com\/life\/arts-culture\/hip-hop-50\/50th-hip-hop-anniversary-pop-up-opens-at-underground-atlanta\/TX2Z5VE43BCQFB26ZCPAJPIEKU\/\">The Atlanta Journal-Constitution: 50th hip-hop anniversary pop-up opens at Underground Atlanta<\/a><\/li><li><a href=\"https:\/\/discoveratlanta.com\/stories\/things-to-do\/celebrate-the-50th-anniversary-of-hip-hop-in-atlanta\/\">Discover Atlanta: Celebrate the 50th Anniversary of Hip-Hop in Atlanta<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Created in partnership with Dallas Austin and Jermaine Dupri, Atlanta Hip-Hop 50 gave the city\u2019s music history a physical home at Underground Atlanta.<\/p>\n","protected":false},"author":4,"featured_media":15481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atlanta Hip-Hop 50: a music exhibition rooted in the city | POPUP<\/title>\n<meta name=\"description\" content=\"Created in partnership with Dallas Austin and Jermaine Dupri, Atlanta Hip-Hop 50 gave the city\u2019s music history a physical home at Underground Atlanta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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