{"id":900192,"date":"2026-10-05T14:37:57","date_gmt":"2026-10-05T14:37:57","guid":{"rendered":"https:\/\/popupagency.com\/?p=900192"},"modified":"2026-10-05T14:37:57","modified_gmt":"2026-10-05T14:37:57","slug":"gorillaz-turning-festival-merchandise-into-a-destination","status":"publish","type":"post","link":"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/gorillaz-turning-festival-merchandise-into-a-destination\/","title":{"rendered":"Gorillaz: turning festival merchandise into a destination"},"content":{"rendered":"\n<style>\n.pua-blog-article{max-width:780px;margin:0 auto;text-align:left;font-family:var(--e-global-typography-text-font-family,\"Radio Canada\"),sans-serif;font-size:18px;line-height:1.75;color:inherit}\n.pua-blog-article *{box-sizing:border-box}.pua-blog-article p{margin:0 0 1.25em}\n.pua-blog-article h2{font-family:var(--e-global-typography-primary-font-family,\"Radio Canada Big\"),sans-serif;font-size:clamp(25px,3vw,34px);line-height:1.2;letter-spacing:-.02em;text-transform:none;margin:2em 0 .7em;color:inherit}\n.pua-blog-article h3{font-size:21px;line-height:1.35;text-transform:none;margin:1.5em 0 .6em;color:inherit}\n.pua-blog-article a{color:inherit;font-size:inherit;text-decoration:underline;text-underline-offset:4px}.pua-blog-article a:hover{font-size:inherit;color:inherit}\n.pua-blog-article a:focus-visible{outline:3px solid #d6e540;outline-offset:5px}\n.pua-blog-article .pua-answer{font-size:1.16em;line-height:1.6}.pua-blog-article .pua-context{font-size:14px;line-height:1.6;opacity:.8;border-bottom:1px solid #424242;padding-bottom:20px}\n.pua-blog-article figure{margin:30px 0}.pua-blog-article img{display:block;width:100%;height:auto;border-radius:12px}.pua-blog-article figcaption{font-size:14px;line-height:1.5;opacity:.8;margin-top:12px}\n.pua-blog-article .pua-brief{padding:24px;border:1px solid #555;border-radius:14px;margin-top:35px}.pua-blog-article .pua-brief h2{margin-top:0}\n.pua-blog-article ul{padding-left:1.3em}.pua-blog-article li{margin-bottom:.6em}\n@media(max-width:600px){.pua-blog-article{font-size:17px}.pua-blog-article .pua-answer{font-size:19px}.pua-blog-article .pua-brief{padding:20px}}\n<\/style>\n<div class=\"pua-blog-article\">\n<p class=\"pua-context\">Project location: Los Angeles, CA \u00b7 Project context: 2018 \u00b7 Prepared by POPUP from the project archive in October 2026.<\/p>\n<p class=\"pua-answer\">The Demon Dayz merchandise headquarters had its own world beneath the stadium. A cantina-inspired buildout and custom Gorillaz convertible gave fans something to explore on their way to the collection.<\/p>\n<h2>How can a festival shop become part of the artist&#x27;s universe?<\/h2>\n<p>When the store is part of the artist\u2019s universe, merchandise becomes one reason to visit; not the whole experience.<\/p>\n<p>Make the festival\u2019s merchandise HQ a destination of its own: a cantina-inspired world beneath the stadium with a custom Gorillaz car outside.<\/p>\n<figure><img loading=\"lazy\" src=\"https:\/\/popupagency.com\/wp-content\/uploads\/2026\/09\/pua-work-gorillaz-demon-dayz.webp\" alt=\"Gorillaz \u00b7 G-Store at Demon Dayz\" loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\"><figcaption>Gorillaz \u00b7 G-Store at Demon Dayz<\/figcaption><\/figure>\n<h2>Build a world beneath the stadium<\/h2>\n<p>A cantina-inspired buildout transformed the space below the stadium into a distinctive Gorillaz destination on the festival grounds.<\/p>\n<h2>Let the experience spill outside<\/h2>\n<p>The custom Gorillaz convertible and surrounding touchpoints gave fans a reason to explore before entering the merchandise HQ.<\/p>\n<h2>The planning lesson<\/h2>\n<p>Treat the approach to the shop as part of the design. Exterior references can establish the artist&#x27;s world before visitors enter. Inside, merchandise access and guest movement still need a clear plan suited to the festival setting.<\/p>\n<h2>Who delivered the experience<\/h2>\n<p>POPUP designed a thematic buildout beneath the stadium, bringing a border-town cantina atmosphere to the festival\u2019s merchandise headquarters. A custom Gorillaz convertible outside and playful touchpoints extended the artist\u2019s world beyond the shop.<\/p>\n<h2>What the experience made possible<\/h2>\n<p>The merchandise destination gave fans another way to connect with Gorillaz and carry the event\u2019s identity beyond the festival.<\/p>\n<h2>Project questions<\/h2>\n<h3>Where did the experience take place?<\/h3>\n<p>Gorillaz: Los Angeles, CA.<\/p>\n<h3>What was the delivery scope?<\/h3>\n<p>Thematic experience design; Festival retail buildout; Fan touchpoints; Merchandise environment.<\/p>\n<h2>Explore related work<\/h2>\n<ul><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/nas-illmatic-25th-anniversary-experience\/\">Nas project story<\/a><\/li><li><a href=\"https:\/\/popupagency.com\/index.php\/2026\/07\/28\/ateez-nationwide-pop-up-tour\/\">ATEEZ \u00d7 hello82 project story<\/a><\/li><\/ul>\n<h2>Further reading<\/h2>\n<p>For the wider event and campaign context:<\/p><ul><li><a href=\"https:\/\/buzzbands.la\/2018\/10\/22\/gorillaz-keep-demon-dayz-festival-lively-and-distinctly-l-a\/\">Buzz Bands LA: Gorillaz keep Demon Dayz festival lively and distinctly L.A.<\/a><\/li><\/ul>\n<aside class=\"pua-brief\">\n<h2>Planning a similar experience?<\/h2>\n<p>Tell us who you want to reach, where the experience needs to happen and what you want guests to do. We can help connect the idea with the space, production and operating plan.<\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/contact\/#form\">Talk with POPUP about your brief<\/a><\/p>\n<p><a href=\"https:\/\/popupagency.com\/index.php\/services\/\">Explore our experiential services<\/a> \u00b7 <a href=\"https:\/\/popupagency.com\/index.php\/blog\/\">More ideas from the work<\/a><\/p>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project location: Los Angeles, CA \u00b7 Project context: 2018 \u00b7 Prepared by POPUP from the project archive in October 2026. The Demon Dayz merchandise headquarters had its own world beneath the stadium. A cantina-inspired buildout and custom Gorillaz convertible gave fans something to explore on their way to the collection. How can a festival shop [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-900192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gorillaz: turning festival merchandise into a destination | POPUP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popupagency.com\/index.php\/2026\/10\/05\/gorillaz-turning-festival-merchandise-into-a-destination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gorillaz: turning festival merchandise into a destination | POPUP\" \/>\n<meta property=\"og:description\" content=\"Project location: Los Angeles, CA \u00b7 Project context: 2018 \u00b7 Prepared by POPUP from the project archive in October 2026. 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