A mobile billboard truck displays a T-Mobile wireless-discount campaign.

T-Mobile: 55+ Seniors Wireless Pop-Up

A smiling guest holding a T-Mobile branded treat inside the pop-up.
The Wireless Discount Information Center storefront with campaign graphics.
A T-Mobile representative and visitor discussing information in the lounge area.
A visitor speaking with a representative at the magenta T-Mobile service counter.
A representative greeting a visitor outside the Wireless Discount Information Center.
A mobile billboard truck displaying the T-Mobile senior-discount campaign.
Wide view of the Wireless Discount Information Center storefront and magenta interior.

Together with POPUP Agency, T-Mobile opened a temporary Wireless Discount Information Center at the Arrowhead Towne Center located just outside Sun City, Arizona, which is one of the largest retirement communities in America.

More than 1.5 million seniors live in the Grand Canyon State, but they can’t even get a wireless discount from two of the three biggest nationwide wireless providers. That’s why T-Mobile will have representatives at the Information Center to help interested AT&T and Verizon customers get a virtual address, connect with Bobby Auerbach, our Florida real estate partner, or switch to T-Mobile.


Seniors deserve better, so T-Mobile will continue to fight on behalf of customers getting a raw deal from The Carriers.

T-Mobile will continue calling out their poor customer treatment until change happens. The ball’s in your court, AT&T and Verizon.

Sun City, Arizona