POPUP / Site directory
Explore POPUP.
Find the people, projects and ideas behind the experiences.
Discover POPUP
Project stories
Explore published experiences across retail, music, brands and culture.
- FutureHive lands on Fairfax
- FutureHive comes to SoHo
- A city tells its own story
- A new home on Melrose
- Fragrance discovery, in person
- A Slice of New York
- Wine, art & a shared culture
- Adidas Y-3 Retail Experiences and Pop-Up
- ElevenLabs NY Tech Week Retail Pop-Up Experience
- Lotto Sport – U.S. Flagship Pop-Up
- Jaded London: American Pop-Up Tour
- A sweet arrival on Bleecker
- Dossier: IRL Premiere Pop-Up & Experiences
- Kraft: March Madness Mac & Cheese Mobile Pop-Up TV Spot
- Brooklyn Industries Flagship Retail Store
- Dwayne Wade and Li-Ning Capsule Pop-UP
- Bal Harbour Shops Access Pop-Up Nationwide Tour
- Ed Sheeran: No.6 Collaborations Project Pop-Ups
- AliExpress: LA Pop-Up Tour with Tiffany Haddish
- AliExpress: Singles Day Experience with Swae Lee
- T-Mobile: Rage Against an ISP Pop-Up
- Rabble Wine: Earth Day Experience
- NAS: ILLMATIC 25th Anniversary Experience
- Swimsuits For All: Camille Kostek Pop-Up
- A Boogie: NYC Album Launch PR Stunt
- Michael Jackson: King of Style Launch Event
- ATEEZ: Nationwide Pop-Up Tour
- IL Makiage: Grand Opening with Shanina Shaik
- PUMA Presents: 808 Day Sneaker Launch Event
- Sony’s Certified Records x CultureCon Pop-Up
- T-Mobile: What if 5G Were Ice Cream (Mobile Pop-Up)
- Berkeley Hotel: Haunted Hotel Experience
- Ed Sheeran: NYC Equals Album Bus Tour
- Burna Boy: AfroNation Miami Takeover
- DEADMAU5: Pop-Up Takeover ft. McLaren
- T-Mobile: 55+ Seniors Wireless Pop-Up
- Lady A x Amazon Music: Ocean Immersive Experience
- Hayley Kiyoko: Panorama Immersive Experience
- PUMA: #REFORM x Meek Mill Event
- Rabble Wine: Coachella Weekend Pop-Up
- Kamikoto Knives: Custom Kiosk & Mall Pop-Up
- Common: Let Love
- Inside the Meme Museum
- Allegro Cellars: Grammy Museum Block Party
Articles & perspectives
- Why Brands Are Betting $64 Billion on Experiential Marketing and Live Brand Activations
- Experiential marketing in luxury retail
- What drives engagement at a pop-up experience?
- The 2024 cultural calendar for brand activations — archive
- Exclusivity and experience in luxury retail
- Mobile activations: designing experiences that travel
- Elevating brand experiences through pop-up activations
- Five U.S. cities for pop-up events: choosing the right market
- The art of storytelling in experiential marketing
- From global to local: bringing brands into the U.S. market
- Measuring ROI in experiential marketing
- Vehicle activations: taking the brand experience on the road
- Wine and spirits experiences built around culture
- Humor, play and participation in brand activations
- Going viral: how experiential activations become shared moments
- Mall pop-ups: designing for the way people shop
- Influencer collaborations in experiential marketing
- Experiential marketing for Web3 and NFT communities