Project location: Los Angeles, CA · Project context: 2022 · Prepared by POPUP from the project archive in October 2026.
Panorama surrounded fans with the album's emotional world. Hayley Kiyoko hosted a projection-led experience in Los Angeles, connecting the room's atmosphere with the artist's own perspective on the music.
How can projection create a shared encounter with an album?
An album becomes more personal when fans experience its emotional world alongside the artist.
Surround guests with the album through immersive video, with Hayley present to connect the environment to the music’s meaning.
Surround the audience with the album
A complete immersive video projection environment turned the album’s meaning and atmosphere into a space guests could enter.
Bring artist and audience together
Hayley hosted the experience, creating a direct connection between the music, its creative intent and the people listening.
Deliver the complete live experience
Venue sourcing, content coordination, production, hosting and staffing were managed as one activation.
The planning lesson
Start with what the audience should feel and understand, then plan how projection serves it. Content, room layout and the live program need to work together. An artist's presence can make the environment personal when guests have space to listen and participate.
Who delivered the experience
POPUP delivered the activation end to end: venue sourcing, production, content coordination, live-event hosting and staffing. The immersive setting surrounded guests with the world behind Panorama.
What the experience made possible
Immersive projection and Hayley Kiyoko’s presence connected the music with a shared sensory experience.
Project questions
Where did the experience take place?
Hayley Kiyoko: Los Angeles, CA.
What was the delivery scope?
Venue sourcing; Immersive production; Content coordination; Live event delivery; Staffing.
Explore related work
Further reading
For the wider event and campaign context:
