An album with a world to enter.
POPUP partnered with Lady A and Amazon Music to bring Ocean into an immersive New York experience. The album’s underwater imagery became the starting point for a physical environment and live performance.
From projection to performance.
A surrounding projection environment invited fans into the atmosphere of the record. POPUP then created a custom performance setting for the band, connecting the in-person experience with an Amazon Music livestream.
The guest journey included time with the band and a retail component, bringing music, artist interaction and merchandise into a connected release experience.
A shared moment, in the room and beyond.
The project linked a physical album world with a performance that could travel beyond the venue. Fans in the space and those watching remotely could connect with the same creative story.
Explore more artist experiences ↗
Explore our experiential design and production services ↗
Want to learn more? Request access to our deck and case study library ↗
